Virgin Media O2 and SAS working together to create moments-based customer experiences that strengthen brand loyalty and amplify a customer first agenda.
SAS can help Virgin Media O2 capture in real time, data from both digital and direct sources at the individual level and use AI to support audience creation and targeting to enhance and optimise the customer lifecycle.
As a result, Virgin Media O2 can be confident that all communications are built on insights that lead to precise and effective interactions with their audience at every stage of the journey.
LINKEDIN ARTICLE
Are you ready for a game-changing marketing tool?
A 5-minute demo of AI-generated marketing content seamlessly integrated in real-time with #SASCI360 for personalized remarketing campaigns.
BLOG ARTICLE
Generative AI: Benefits, risks and a framework for responsible innovation
Generative AI (GAI) is a category of AI that can create new content, including video, audio, images and text. GAI has the potential to change the way we approach content creation.
USE CASE
Telstra calls on SAS to keep customers engaged
Australia's largest telecommunications company says putting customers at the heart of what it does is its No. 1 priority.
USE CASE
Personalized customer experiences to generate growth and loyalty
Norway’s largest telecommunications, media and technology provider adapts to rapidly changing customer expectations using a hybrid cloud approach.
ARTICLE
SAS Customer Intelligence 360 and Snowflake
How integrated data supports end-to-end omni channel marketing process.
ARTICLE
Knowing your customer
Knowing your customer: how the telecoms industry can weather a squeeze on consumer spending
Start enhancing your agile customer experience journey
Best in Class Identity Management
Granular customer-level digital data is collected, identity resolution is performed, and customer information is stored in a hybrid marketing profile.
Accountability and Acquisition
Marketers can quickly prove the value of the marketing programs they run with built-in testing, optimization, and attribution.
Customer Journey Management
Build customer journeys that span all your engagement channels and guide customers to an end conversion event.
Analytics Differentiation
Analytically driven marketing allows brands to measure how their marketing is performing and boosts metrics like churn, ARPU, market share, loyalty, & satisfaction.
