Deliver game-changing outcomes with confident decisions at every moment.
Why choose SAS® for sports analytics?
The SAS Vision for Sports Analytics
Communicate with your fans at the right time, through the right channel, with the right message. Empower your athletes to perform at their best. Sports analytics from SAS lets you transform data into valuable insights for better decisions – on fan engagement, player performance, venue optimization and profitability – on and off the playing field.
Get to Know Sports Analytics From SAS
Better Performance With SAS®
Growing membership through better strategic decisions
British Rowing uses data and analytics to better understand the rowing community and encourage grassroots participation across the country.
Delivering a winning fan experience with machine learning
The Orlando Magic uses mobile app data and machine learning from SAS to personalize marketing campaigns and analyze game data.
Sending targeted communications to 3.6 million football fans
SAS helped KNVB set up a complete marketing analytics platform for fully data-driven segmentation of fans, volunteers, associations and active players, and more personalized communications.
How SAS Delivers Sports Analytics
Fan, venue and athlete data is growing exponentially. Data pours in from multiple sources, including digital communications, cameras that capture every moment during competition, and wearable technology that measures athlete health and performance. Analyzing this data is essential to accelerating digital transformation and enabling proactive decision making.
That’s why stakeholders from industry-leading sports organizations rely on sports analytics from SAS with embedded AI. This winning combination enables you to extract valuable insights that can lead to greater profitability. Better player health and performance. Increased fan engagement. And improved venue optimization.
Optimize strategies for seating, ticket pricing, merchandise and more.
Predict fan trends and personalize marketing campaigns.
Find new sponsorship opportunities and add value to existing partnerships.
Evaluate the strengths and weaknesses of opponents and players and improve recruiting.
Analyze and improve athlete performance.
Increase revenues, decrease expenses, manage budgets and produce higher ROIs.
Accelerate Data-Driven Decision Making
Related Products & Solutions
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- SAS® Customer Intelligence 360Find more profitable growth opportunities and amplify your marketing initiatives.
- SAS® Visual Text AnalyticsUncover insights hidden in volumes of textual data with SAS Visual Text Analytics, combines powerful natural language processing and linguistic rules. SAS LU
- SAS® Viya®Get the power of SAS in one easy-to-use solution with the speed and convenience of being entirely cloud native.