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Replacing an external agency with SAS paid off for Home Credit

Home Credit Bank Logo
Elimination of administrative and operational activities has reduced costs and significantly increased the efficiency and flexibility of direct marketing.
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Home Credit needed a solution that would meet the demands of 21st century digital marketing and was looking for a technology that would be both more efficient and automated than the existing way of campaign management, as well as being able to integrate with their CRM system.

Společnost používá produkt •  SAS® Customer Intelligence 360