AstraZeneca journey into HCP Engagement DNA
Discover. Nurture. Act.
Determine and deliver the next best action to engage with Health Care Professionals (HCPs) in the moments that matter.
SAS can help AstraZeneca to capture data from both digital and direct sources at the individual level and use AI to support personalised, responsive engagement with HCPs.
As a result, AstraZeneca can be confident that all communications are built on insights that lead to precise and effective interactions with their audience at every stage of the journey.
Using SAS in collaboration with your existing capabilities, such as Adobe Marketing Cloud, Salesforce, and many others, will provide you the insights needed to make the right decision for every HCP interaction.
Begin your HCP engagement DNA journey
Discover
Collect & combine direct and digital data
Nurture
Apply analytical techniques to gain actionable insights
Act
Orchestrate the best business decisions creating positive impact
Here’s your personalised package
EBOOK
How Astrazeneca can pivot to personalised physician engagement By enabling data driven channel decisioning
WHITEPAPER
The Speed of Digital Disruption: Sustaining Transformation in Health Care and Life Sciences
FLYER
HCP Engagement DNA for Life Sciences
More than 1500 customers over 20 years have chosen SAS to host their Customer & HCP Engagement Solutions
WEBINAR
HCP Engagement: How to overcome challenges to make it a reality
On-Demand
WEBINAR
Digital Transformation in Health & Life Sciences: Fact or Fiction
On-demand
SAS can Help AstraZeneca to:
- Be customer centric: reach your HCP on their preferred channel, so your customer is at the centre.
- Optimise the costs of channel deployment: improve budget allocation based on channel insights.
