Interactive Experience

The future of customer experience starts here

Discover how consumers, brands and technology will evolve through 2030.

Discover how CX plays out across industries and supports different business needs

Experience 2030: Future-Proof Your Customer Strategy

Check out this webinar to see how technology will change the way we engage with content, customers, brands and each other.

Experience 2030 Podcast Series

Daniel Newman of Futurum Research and Wilson Raj of SAS will dive deep into several of the key themes we identified in our research.

Press release

New global research: What will customer experience look like in 2030?

Study finds that by 2030, 67% of customer engagement will be handled by smart machines. Do brands run the risk of trading empathy for efficiency?

SOURCE: Futurum Research Global Study, 4,000 consumers and marketing professionals, 2019.

Customer experience around the globe


Asia Pacific

North America

Latin America

Check out this video from Jenn Chase, Senior Vice President of Worldwide Marketing at SAS

Advancing the Customer Experience

Engage customers with confidence