Focus on Asia Pacific


The Future of Customer Experience is … NOW!

About this report

How will brands survive and thrive in the next 10 years?

Tomorrow’s customer journeys and personalization will be even smarter, more immersive and more trust-enabling than they are today. More CX initiatives will be run by AI and machine learning algorithms, automated software applications or bots. The question is: Are brands and consumers ready?

Futurum and SAS conducted a global survey including more than 1,000 consumers, executives, marketers and technology professionals from a dozen countries and more than two dozen industries across the Asia Pacific region to understand what defines customer experience today and how it will evolve through the year 2030.

Download the report from the survey and get our findings and recommendations about:

  • Smart technology.
  • Immersive technology.
  • Digital trust.
  • Loyalty in the digital age.
  • Agility and automation.

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