Today’s consumers not only expect a lot from brands, they also capitalize on AI, IoT, mixed reality and other immersive and emerging tech. This puts tremendous pressure on marketing organizations to reinvent their operating models so they can act in the moment.
But if you think today’s consumer expectations are hard to meet, you haven’t seen anything yet. Tomorrow’s level of customer experience and personalization will need to be even smarter, more immersive, more trust-enabling. The question is, are brands and consumers ready?
This CX podcast series will answer that question and many more as we ponder the future of customer experience. Just click on any of the episodes below to start listening.
You can access the Reimagine Marketing podcast series on your favorite podcast platform by clicking on any of the icons below.
Episode 1: Welcome to the Reimagine Marketing Podcast
In this debut episode of Reimagine Marketing, marketing pundits Steven Hofmans, Wilson Raj and Justin Theng dive into the key challenges that marketers are facing today, including the impact of the COVID-19 pandemic on brands and customer loyalty.
