Business Leaders
Where leaders redefine what’s next.
Experience the ideas, innovations and conversations shaping the industries of tomorrow.
APRIL 27 – 30 | GAYLORD TEXAN | GRAPEVINE, TX
- Select your industry to learn more
- Financial Services
- Public Sector
- Health Care & Life Sciences
- Manufacturing
- Retail
- Small & Midsized Businesses
- Telecom & Media
SAS Innovate is the premier event for business leaders and top-level decision makers who want to spark transformation and accelerate growth with data and AI.
Gain knowledge that leads to action.
Discuss challenges and strategies with SAS experts, customers and peers – and walk away with practical insights you can apply right away.
Make new connections.
You’ll have plenty of networking opportunities in the Innovation Hub, Executive Briefing Center, Braindate app, industry booths and special events.
Go behind the scenes – stay ahead of the curve.
Be the first to discover the latest AI, analytics and cloud tech through main stage announcements and roadmap sessions.
Level up your organization and ROI.
Dive into interactive demos and practical education to get the most out of your SAS investment.
Financial Services
Business leaders in capital markets, insurance risk and fraud will find no shortage of amazing content and experiences at SAS Innovate.
Explore the financial services agenda.
Hearing firsthand from others in my industry about how they are using SAS or upgrades/implementations they have gone through is very valuable. It’s a huge help to prepare myself for similar processes that my company is undertaking.” – Nicholas Cobar, Hancock Whitney Bank
Learn and advance
Connect with peers, subject matter experts, and leaders from the Banking and Insurance Industry for:
- Insights to manage risk and deliver growth.
- Tools to navigate a complicated and fragmented regulatory environment.
- Solutions to address rising fraud while protecting your organization and customers.
Customer Intelligence Solution Connect
This year’s session will inspire marketing, data and tech leaders to unite to shape the future of customer engagement. Discover new ideas, innovations and tools to deliver personalized, multichannel experiences.
Executive Insights: Financial Services
You’ll learn about:
- The use of agentic AI to drive improvements.
- How organizations are moving to SAS® Viya®.
- The role of AI in detecting and preventing fraud and financial crime.
- The role of AI in risk management.
Financial Services Booth in the Innovation Hub
Visit the center of the action at SAS Innovate, where you’ll find experts in financial services challenges.
Look for the industry booths and the new Industry & Solutions Theater for talks tailored to your interests.
Executive Briefing Center (EBC)
The Executive Briefing Center is the perfect spot to build partnerships, hash out strategies and discuss long-term goals.
Reserve private meeting rooms with your teams, fellow executives and SAS experts.
Your SAS representative will be more than glad to help you schedule time during the event.
Product Roadmap Sessions
Led by industry experts and SAS leaders, these sessions walk participants through recent advancements, upcoming features and the strategic direction of SAS solutions.
These sessions are invaluable for business leaders who want to maximize the value of their SAS investment.
SAS Innovate After Hours
Saddle up for a Texas‑sized evening at Circle R Ranch – an authentic ranch and rodeo experience in the North Texas countryside!
Featuring live music, Western entertainment, barbecue dinner and open bars, it’s our signature night to celebrate, network and have some fun.
SAS Education
From hands-on workshops to SAS Learning “Quick Start” sessions to the Try Zone in the Innovation Hub, there’s a learning opportunity around every corner.
Learn how to:
- Build your team’s skills and drive growth.
- Join instructor-led sessions that dive deep into analytics, AI and cloud technologies.
- Test-drive new SAS solutions in an interactive environment.
A look at some key financial services content from SAS Innovate 2025
Public Sector
Leaders in the public sector – from government agencies to academia – will learn how to use data and AI to boost productivity, optimize workforces and reduce fraud, waste and abuse in government programs.
Explore the public sector agenda.
SAS Innovate is an exciting and engaging conference! I always leave feeling energized and inspired, and I know I’ve made valuable connections with experts who can help me learn how to implement SAS within my workflow to its full potential.” – Casey Morrell, Tennessee Department of Health
Learn and advance
Government and Public Sector Solution Connect
Connect with peers, subject matter experts, and leaders on:
- Emerging strategies in data-driven decision-making, digital services, and policy innovation.
- Solutions that address rising fraud, policy changes, and regulations.
Internet of Things (IoT) Solution Connect
Explore new AI and IoT technologies and partner-driven solutions.
Get to know the SAS IoT portfolio, including the 2026 roadmap and upcoming capabilities.
Executive Insights: Public Sector
You’ll learn how to:
- Predict and respond quickly with data and AI capabilities that evolve with your changing needs.
- Improve government integrity by preventing fraud, waste and abuse in procurement, benefits and tax.
- Promote AI transparency while ensuring data privacy and accountability.
Public Sector Booth in the Innovation Hub
Visit the center of the action at SAS Innovate where you’ll find experts in public sector challenges.
Look for the industry booths and the new Industry & Solutions Theater for talks tailored to your interests.
Executive Briefing Center (EBC)
The Executive Briefing Center is the perfect spot to build partnerships, hash out strategies and discuss long-term goals.
Reserve private meeting rooms with your teams, fellow executives and SAS experts.
Your SAS representative will be more than glad to help you schedule time during the event.
Product Roadmap Sessions
Led by industry experts and SAS leaders, these sessions walk participants through recent advancements, upcoming features and the strategic direction of SAS solutions.
These sessions are invaluable for business leaders who want to maximize the value of their SAS investment.
SAS Innovate After Hours
Saddle up for a Texas‑sized evening at Circle R Ranch – an authentic ranch and rodeo experience in the North Texas countryside!
Featuring live music, Western entertainment, barbecue dinner and open bars, it’s our signature night to celebrate, network and have some fun.
SAS Education
From hands-on workshops to SAS Learning “Quick Start” sessions to the Try Zone in the Innovation Hub, there’s a learning opportunity around every corner.
Learn how to:
- Build your teams’ skills and drive growth.
- Join instructor-led sessions that dive deep into analytics, AI and cloud technologies.
- Test-drive new SAS solutions in an interactive environment.
A look at some key public sector content from SAS Innovate 2025
Health Care & Life Sciences
Leaders across the health care ecosystem – including providers, payers and life sciences organizations – will learn ways to use data and AI to accelerate therapeutic breakthroughs, optimize patient outcomes and improve operational efficiency.
Explore the health care & life sciences agenda.
The content was rich, relevant and lived up to the name of the conference, ‘SAS Innovate.’ The all-around experience was vibrant and dynamic with ample networking opportunities.” – Orsolya Lunacsek, Bayer
Learn and advance
Health Care and Life Sciences Solution Connect
Connect with actionable information to help you advance your organizational objectives and drive innovation, including:
- Insights from partners, peers and product experts.
- Product demos and workshops.
- Strategies for optimizing clinical and financial outcomes.
- Case studies that highlight ways to deliver trusted health innovations faster.
Executive Insights: Health Care & Life Sciences
You’ll learn how to:
- Accelerate therapeutic innovation and improve patient outcomes across health care and life sciences.
- Streamline processes in clinical R&D, manufacturing and commercialization.
- Optimize health care operations and accurately measure the real-world impact of care.
- Drive payer cost, quality and experience outcomes.
Industry-focused breakout sessions
With hundreds of sessions led by SAS customers and industry experts throughout SAS Innovate, you’ll have countless opportunities to gain practical insights and learn directly from peers facing similar challenges.
Health Care and Life Sciences Booth in the Innovation Hub
Visit the center of the action at SAS Innovate, where you’ll find experts in health care and life sciences challenges.
Look for the industry booths and the new Industry & Solutions Theater for talks tailored to your interests.
Executive Briefing Center (EBC)
The Executive Briefing Center is the perfect spot to build partnerships, hash out strategies and discuss long-term goals.
Reserve private meeting rooms with your teams, fellow executives and SAS experts.
Your SAS representative will be more than glad to help you schedule time during the event.
Product Roadmap Sessions
Led by industry experts and SAS leaders, these sessions walk participants through recent advancements, upcoming features and the strategic direction of SAS solutions.
These sessions are invaluable for business leaders who want to maximize the value of their SAS investment.
SAS Innovate After Hours
Saddle up for a Texas‑sized evening at Circle R Ranch – an authentic ranch and rodeo experience in the North Texas countryside!
Featuring live music, Western entertainment, barbecue dinner and open bars, it’s our signature night to celebrate, network and have some fun.
SAS Education
From hands-on workshops to SAS Learning “Quick Start” sessions to the Try Zone in the Innovation Hub, there’s a learning opportunity around every corner.
Learn how to:
- Build your team’s skills and drive growth.
- Join instructor-led sessions that dive deep into analytics, AI and cloud technologies.
- Test-drive new SAS solutions in an interactive environment.
A look at some key health care and life sciences content from SAS Innovate 2025
Manufacturing
Manufacturing leaders across transportation, energy, oil and gas, and high tech sectors will learn how to use data and AI to improve production, reduce costs and streamline processes.
Explore the manufacturing agenda.
The conference itself is groundbreaking and engaging, the hands on workshops provide great insight and the presented material in the sessions is always interesting.” – Nathan Rosenblum, Kia America
Learn and advance
Executive Insights: Manufacturing
You'll learn how to:
- Optimize production, workplace safety, supply chains, warehouses and energy usage.
- Transform your operations with improved forecasting, innovation and revenue.
- Bridge workforce gaps, protect sensitive data and improve customer experience.
- Ensure AI governance and maintain regulatory compliance.
Internet of Things (IoT) Solution Connect
You’ll explore new AI and IoT technologies and partner-driven solutions, learn about the SAS IoT portfolio and get a look at the 2026 roadmap and upcoming capabilities.
Customer Intelligence Solution Connect
This year’s session will inspire marketing, data and tech leaders to unite to shape the future of customer engagement. Discover new ideas, innovations and tools to deliver personalized, multichannel experiences.
Manufacturing Booth in the Innovation Hub
Visit the center of the action at SAS Innovate, where you’ll find experts in manufacturing challenges.
Look for the industry booths and the new Industry & Solutions Theater for talks tailored to your interests.
Executive Briefing Center (EBC)
The Executive Briefing Center is the perfect spot to build partnerships, hash out strategies and discuss long-term goals.
Reserve private meeting rooms with your teams, fellow executives and SAS experts.
Your SAS representative will be more than glad to help you schedule time during the event.
Product Roadmap Sessions
Led by industry experts and SAS leaders, these sessions walk participants through recent advancements, upcoming features and the strategic direction of SAS solutions.
These sessions are invaluable for business leaders who want to maximize the value of their SAS investment.
SAS Innovate After Hours
Saddle up for a Texas‑sized evening at Circle R Ranch – an authentic ranch and rodeo experience in the North Texas countryside!
Featuring live music, Western entertainment, barbecue dinner and open bars, it’s our signature night to celebrate, network and have some fun.
SAS Education
From hands-on workshops to SAS Learning “Quick Start” sessions to the Try Zone in the Innovation Hub, there’s a learning opportunity around every corner.
Learn how to:
- Build your team’s skills and drive growth.
- Join instructor-led sessions that dive deep into analytics, AI and cloud technologies.
- Test-drive new SAS solutions in an interactive environment.
A look at some key manufacturing content from SAS Innovate 2025
Retail
Our retail customers know that standout experiences come from acting in the moment – it’s all about creating the best customer experience. Join us to learn how data and AI can help you drive real-time decisions and growth.
Explore the retail agenda.
Solid messaging around SAS’ continued relevance, as well as value-add to AI adoption and implementation.” – Chris Lester, Lenovo
Learn and advance
Customer Intelligence Solution Connect
This year’s session will inspire marketing, data and tech leaders to unite to shape the future of customer engagement. Discover new ideas, innovations and tools to deliver personalized, multichannel experiences.
Industry-focused breakout sessions
With hundreds of sessions led by SAS customers and industry experts, you’ll have countless opportunities to gain practical insights and learn directly from peers facing similar challenges.
Discover the latest SAS innovations to power your progress
From headline announcements on the main stage to deep dives at the Spotlight Stage, SAS Innovate is your front-row seat to what’s next. Be among the first to explore groundbreaking solutions designed to accelerate your day-to-day work and shape your future.
Retail Booth in the Innovation Hub
Visit the center of the action at SAS Innovate, where you’ll find industry experts.
Look for the industry booths and the new Industry & Solutions Theater for talks tailored to your interests.
Executive Briefing Center (EBC)
The Executive Briefing Center is the perfect spot to build partnerships, hash out strategies and discuss long-term goals.
Reserve private meeting rooms with your teams, fellow executives and SAS experts.
Your SAS representative will be more than glad to help you schedule time during the event.
Product Roadmap Sessions
Led by industry experts and SAS leaders, these sessions walk participants through recent advancements, upcoming features and the strategic direction of SAS solutions.
These sessions are invaluable for business leaders who want to maximize the value of their SAS investment.
SAS Innovate After Hours
Saddle up for a Texas‑sized evening at Circle R Ranch – an authentic ranch and rodeo experience in the North Texas countryside!
Featuring live music, Western entertainment, barbecue dinner and open bars, it’s our signature night to celebrate, network and have some fun.
SAS Education
From hands-on workshops to SAS Learning “Quick Start” sessions to the Try Zone in the Innovation Hub, there’s a learning opportunity around every corner.
Learn how to:
- Build your team’s skills and drive growth.
- Join instructor-led sessions that dive deep into analytics, AI and cloud technologies.
- Test-drive new SAS solutions in an interactive environment.
A look at some key retail content from SAS Innovate 2025
Small & Midsized Businesses and Channel Partners
Big outcomes for growing businesses. SAS Innovate offers practical content and partner connections designed to drive your success.
Explore the SMB agenda.
Significant, impactful main stage and breakout sessions. Fantastic hands-on opportunities, teaching staff and an actively engaging Innovation Hub!" – Jonathan Shough, Parexel
Learn and advance
Executive Insights: How Leaders Like You Are Navigating AI
This isn’t your typical session. Step into a high-energy, interactive experience where you're not just watching – you're part of the action!
Join SAS experts, partners and fellow leaders to uncover key findings from external research through live polling, fast-paced competition and real-time insights. You’ll weigh in, compare perspectives and leave with clear takeaways to advance your AI strategy.
Industry-Focused Breakout Sessions: Learn What’s Working From Executive Peers
Designed for executive leaders, these industry-specific sessions go beyond general content to show how SAS is solving real business challenges in the industries that matter most to you.
Walk away with practical insights to strengthen your strategy and drive measurable impact.
Discover the Latest SAS Innovations to Power Your Progress
From headline announcements on the main stage to deep dives at the Spotlight Stage, SAS Innovate is your front-row seat to what’s next.
Be among the first to explore groundbreaking solutions designed to accelerate your day-to-day work and shape your future.
Innovation Hub: Partner Lounge
Meet trusted SAS Partners who can help you move faster and smarter.
From deployment to optimization, they bring the expertise to drive measurable ROI and ensure your data and AI initiatives deliver real business impact.
Executive Briefing Center (EBC)
The Executive Briefing Center is the perfect spot to build partnerships, hash out strategies and discuss long-term goals.
Reserve private meeting rooms with your teams, fellow executives and SAS experts.
Your SAS representative will be more than glad to help you schedule time during the event.
Product Roadmap Sessions
Led by industry experts and SAS leaders, these sessions walk participants through recent advancements, upcoming features and the strategic direction of SAS solutions.
These sessions are invaluable for business leaders who want to maximize the value of their SAS investment.
SAS Innovate After Hours
Saddle up for a Texas‑sized evening at Circle R Ranch – an authentic ranch and rodeo experience in the North Texas countryside!
Featuring live music, Western entertainment, barbecue dinner and open bars, it’s our signature night to celebrate, network and have some fun.
SAS Education
From hands-on workshops to SAS Learning “Quick Start” sessions to the Try Zone in the Innovation Hub, there’s a learning opportunity around every corner.
Learn how to:
- Build your team’s skills and drive growth.
- Join instructor-led sessions that dive deep into analytics, AI and cloud technologies.
- Test-drive new SAS solutions in an interactive environment.
A look at some key SMB/Channel Partner content from SAS Innovate 2025
Telecom & Media
Leaders will learn ways to harness data to make faster, more trustworthy and profitable decisions, deliver exceptional digital experiences and strengthen customer relationships.
Explore the telecom and media agenda.
It was a brilliant event to view the SAS vision and new products and gain insights on how to leverage existing products.” – Haseena Abdul Oomar, British Telecom
Learn and advance
Customer Intelligence Solution Connect
This year’s session will inspire marketing, data and tech leaders to unite to shape the future of customer engagement. Discover new ideas, innovations and tools to deliver personalized, multichannel experiences.
Industry-focused breakout sessions
With hundreds of sessions led by SAS customers and industry experts, you’ll have countless opportunities to gain practical insights and learn directly from peers facing similar challenges.
Discover the latest SAS innovations to power your progress
From headline announcements on the main stage to deep dives at the Spotlight Stage, SAS Innovate is your front-row seat to what’s next. Be among the first to explore groundbreaking solutions designed to accelerate your day-to-day work and shape your future.
The Innovation Hub
Visit the center of the action at SAS Innovate, where you’ll find experts in all product areas, as well as key partners to help drive your success. Look for the industry booths and the new Industry & Solutions Theater for talks tailored to your interests.
Executive Briefing Center (EBC)
The Executive Briefing Center is the perfect spot to build partnerships, hash out strategies and discuss long-term goals.
Reserve private meeting rooms with your teams, fellow executives and SAS experts.
Your SAS representative will be more than glad to help you schedule time during the event.
Product Roadmap Sessions
Led by industry experts and SAS leaders, these sessions walk participants through recent advancements, upcoming features and the strategic direction of SAS solutions.
These sessions are invaluable for business leaders who want to maximize the value of their SAS investment.
SAS Innovate After Hours
Saddle up for a Texas‑sized evening at Circle R Ranch – an authentic ranch and rodeo experience in the North Texas countryside!
Featuring live music, Western entertainment, barbecue dinner and open bars, it’s our signature night to celebrate, network and have some fun.
SAS Education
From hands-on workshops to SAS Learning “Quick Start” sessions to the Try Zone in the Innovation Hub, there’s a learning opportunity around every corner.
Learn how to:
- Build your team’s skills and drive growth.
- Join instructor-led sessions that dive deep into analytics, AI and cloud technologies.
- Test-drive new SAS solutions in an interactive environment.