SAS Innovate 2027 is SAS' flagship data and AI conference. It is built for business leaders, technical users and partners who want practical strategies, hands-on learning, peer connection and a closer look at how SAS helps organizations turn data into decisions.

SAS Innovate 2027 will take place at the ARIA Resort & Casino in Las Vegas, Nevada.

April 12 – 14, 2027

In-person attendees can learn directly from SAS experts, connect with peers, experience product demos, join hands-on sessions, build an agenda around their goals and create relationships that are harder to build through digital content alone.

You can expect content on AI, analytics, SAS^® Viya^®, data management, governance, decisioning, customer intelligence, fraud and risk, visualization and reporting, open integration, SAS®9 and migration to Viya.

Absolutely! Technical attendees can choose from 100+ deep dives, hands-on workshops, demos, product sessions and practical content focused on building, deploying, governing and scaling analytics and AI.

Yes. Executive attendees can find strategic sessions, industry perspectives, customer stories, networking opportunities and content focused on business value, risk, innovation, productivity and decision-making.

Absolutely. Students are encouraged to attend SAS Innovate. The event includes dedicated student sessions and opportunities to learn, network and explore careers in data and AI. Students can register at a discounted rate with a $50 deposit that will be refunded after they attend the event.

Yes. Government and public sector professionals are encouraged to attend, subject to their organization's ethics, travel and procurement requirements. Dedicated government sessions, networking opportunities and access to content led by industry experts and peers make the event a valuable experience.

Registration instructions will be available on the SAS Innovate website in early November. Sign up here to be notified when registration opens.

SAS Innovate registration rates range from $499 to $1,295, with prices increasing as the event approaches. Sign up here to take advantage of the best available rates.

Yes. Early-registration and group rates will be available. Training points can also be used to pay for registration and pre-conference training.

Yes. SAS Training Points can be used to pay for pre-conference training, the entire event or both. To pay with SAS Training Points, you must register using a unique registration link and discount code. Contact training@sas.com to receive the link and discount code when registration opens.

Use the official Call for Content form here. The deadline to submit is October 23, 2026.

Strong proposals clearly explain the business challenge, what attendees will learn, why the topic matters now, the SAS technologies involved and the practical outcomes or lessons others can apply. Read the full details and proposal tips here.

Yes. We welcome partners to join SAS Innovate as speakers, attendees or sponsors. Find complete details about the Call for Content here.

ARIA Resort & Casino is the primary SAS Innovate conference venue and hotel. For attendees looking for a lower-rate option, rooms will also be available at MGM Grand. Be sure to book through the registration portal to access the SAS Innovate room block and secure the best available rate.

ARIA Resort & Casino is located on the Las Vegas Strip, a quick 20-minute drive from the Harry Reid International Airport, traffic permitting.

The Innovation Hub is the central experience area for demos, partner engagement, theater content, networking, food and beverages and informal exploration.

Yes. When you register for the event, you will have the option to review and select from these offerings and add them to your registration. Note that they are available only to in-person registrants.

Yes. SAS is committed to creating a welcoming, inclusive and accessible experience for all attendees. During registration, attendees will have the opportunity to share any specific accessibility needs or accommodation requests.

Smart casual. We’re keeping it professional, but we’re definitely not formal.

SAS Innovate on Tour is a global event series that brings the energy, insights and highlights of SAS Innovate to regional audiences through locally relevant experiences. Tour dates and locations will be announced in 2027.

SAS Innovate will offer complimentary live streaming and on-demand viewing of the general sessions and several breakout sessions on popular topics. Sign up here to be notified when registration opens.

Yes. The event mobile app will help you get the most out of SAS Innovate. It will be available shortly before the event starts. Attendees will receive an email when they can download it.

View keynotes, highlights and playlists from 2026 on YouTube.