Registration

Secure your spot. Spark what’s next.

Register now for SAS Innovate 2026 – where leaders, users and partners come together to learn and level up.

In person

The ultimate SAS Innovate experience

Join us for three-plus action-packed days of knowledge sharing, networking and innovation you won’t want to miss!

  • Inspiring main stage keynotes & entertainment – Hear from visionary leaders and enjoy unforgettable performances.
  • Expert-led sessions – Dive into best practices and cutting-edge technologies shaping the future.
  • 60 live demos – Get hands-on with innovative solutions and walk away with practical insights.
  • Innovation Hub access – Explore groundbreaking products, enjoy 1-to-1 expert consultations and discover unique experiences.
  • 10+ hours of networking – Connect with peers, exchange ideas and build lasting relationships.
  • All-inclusive dining & socials – Savor breakfast, lunch, breaks and happy hours with delicious food and refreshing drinks.
  • Epic SAS Innovate After Hours event – Experience a taste of the Wild West with our famous SAS Innovate After Hours event. This year, we’ll head to the Circle R Ranch for live music, an authentic barbecue buffet, rodeo thrills and plenty of surprises for a Texas-sized adventure.
  • Custom swag & giveaways – Take home exclusive SAS Innovate gear.

This is where innovation comes alive – don’t just watch it happen, be part of it!

Digital Pass

Your free virtual access

Can’t make it in person? The Digital Pass keeps you connected – wherever you are.

  • Live & on-demand sessions – Stream keynotes and top breakouts anytime, with 85-plus hours of content.
  • Exclusive main stage content – Don’t miss the latest news from SAS leaders and enjoy keynotes and entertainment.
  • Select expert panels & live demos – Learn best practices and see SAS innovations in action.
  • Real-time Q&A – Engage during general sessions and livestreams.
  • Prizes for virtual attendees – Win just by tuning in!
  • 30+ days on-demand access – Rewatch sessions at your convenience.

It’s a great way to stay informed – but nothing compares to the energy, connections and experiences of being there in person.