Analytics helping humanity.

SAS is proud to be part of the Data for Good movement, which encourages using data in meaningful ways to solve humanitarian issues around poverty, health, human rights, education and the environment. From preventing life-threatening illnesses to protecting endangered species to rebuilding after natural disasters, organizations across the globe are harnessing data to make a difference. Applying data for social good has led to new and creative ways to address global issues, and we’ve gathered a few of these stories here.

Protecting endangered species, one footprint at a time.


WildTrack identifies and monitors endangered species by analyzing digital images of animal footprints. With the help of SAS technology, WildTrack researchers are exploring how artificial intelligence and crowdsourced footprint data from all over the world could help find answers to global conservation questions. Where are these animals migrating to? How many are left? Artificial intelligence could add the ability to adapt through progressive learning algorithms and tell a more complete story.

To date, WildTrack is monitoring several different endangered species, including the black rhino, white rhino, Bengal tiger, Amur tiger, lowland and Baird’s tapirs, and polar bears. With deep learning, a computer can be trained to perform humanlike tasks such as identifying footprint images and recognizing patterns in a similar way to indigenous trackers. But with the added ability to apply these concepts at a much larger scale and more rapid pace. Analytics really underpins the whole thing, potentially giving insights into species populations that WildTrack never had before.

Responding faster to disaster relief with answers from analytics.


As a first responder after a devastating earthquake in Nepal, the International Organization for Migration (IOM) needed to provide shelter to thousands of displaced families. Over 45,000 families occupied more than 200 tent camps that sprang up, scrambling for safe shelter as the torrential rains of monsoon season approached. IOM needed to find large amounts of sheet metal fast to start rebuilding homes.

SAS was able to help IOM quickly access global trade data that the UN collects every year. Decades of trade data from more than 200 countries was analyzed within minutes. IOM had answers about the area’s top producers and exporters of fabricated metal, and a purchase order for the materials was quickly placed. Data collection and analysis were key to giving people a sense of safety, stability and hope. SAS is excited about helping relief agencies understand what’s possible using analytics.

Evolving treatments for cancer patients.

By using analytics and AI on data gathered from hospitals, research institutes, pharmas and biotech companies, Oslo Cancer Cluster can see patterns earlier and determine the best care for patients.

Changing conversations about behavioral health.

Through data analysis, California’s San Bernardino County Department of Behavioral Health is working to change stigmas and help promote awareness, resilience and recovery in its community.

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GatherIQ starts with you.

GatherIQ is a Data for Good app from SAS that uses analytics to support the efforts of nonprofits, partners and a growing community of citizens curious about making a difference. GatherIQ introduces you to the 17 Global Goals set by the United Nations for a better world. The free app lets the next generation of problem solvers learn about the goals and take personal action to help achieve them.  

We are people that want to help other people. That’s the satisfaction we get out of writing programs. Knowing we’re going to make somebody else’s life a lot easier … and that we are constantly working on the future. Jim Goodnight CEO SAS

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SAS Customer Intelligence to platforma omnikanałowa, w ramach której możliwe jest monitorowanie efektywności prowadzonych działań marketingowych oraz ich optymalizacja. Rezultatem jest spersonalizowana komunikacja z klientem, wyższe wskaźniki konwersji, większa satysfakcja klientów oraz wzrost wyników sprzedażowych.

SAS Customer Intelligence pozwala na zbieranie informacji o kliencie pochodzących ze wszystkich interakcji z organizacją, zarówno tych off-line jak i on-line. Dzięki temu możliwe jest zbudowanie kompletnego profilu klienta oraz dostarczenie mu odpowiedniej oferty, w odpowiednim momencie i miejscu. Wykorzystując SAS Customer Intelligence:


oraz buduj pozytywne doświadczenie zarówno w kanałach elektronicznych jak i tradycyjnych


dzięki scoringom analitycznym, segmentacji oraz regułom decyzyjnym opartym na historii interakcji z klientem oraz bieżącym kontekście relacji


dzięki wiedzy na temat tego, co jest wartościowe dla twoich klientów. Komunikuj sprofilowane oferty


która przełoży się na wyższe wskaźniki konwersji oraz niższe koszty pozyskania nowych klientów

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Zapoznaj się z wynikami badania Harvard Business Review, aby dowiedzieć się jak i dlaczego organizacje wdrażają analitykę w czasie rzeczywistym

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Poznaj możliwości budowania spersonalizowanego doświadczenia klienta w ramach rozwiązania SAS Customer Intelligence


Nasi pracownicy odpowiedzą na wszystkie pytania     dotyczące oferty SAS.      

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