Shop Direct is at the forefront of digital and mobile retailing. Learn how SAS is helping the retailer convert browsers to buyers more often by balancing customer needs with customer value and risk.
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Previously, the customer experience journey was a string of static, one-dimensional encounters. But now, thanks to big data and the resulting innovations it can provide, customer experiences can be a seamless exchange over different channels between people and the organisations with which they choose to do business.
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