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New era Customer Intelligence

Do (data) or die: Why your future profitability relies on data-driven customer intelligence.

Want the latest thinking about Customer Intelligence for the Digital Economy?
You're in the right place.
Get all the facts you need to build a business case for advanced analytics, using our reports, infographics, tools and solution information.

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Take the 10-minute assessment to evaluate your customer experience against your competitors.

Forbes Insights

In the hyper-connected, hyper-responsive world, how can you decide which audiences to target – and get highly personalised experience across channels?

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SAS Data & Customer Experience Forum 2017. Our dedicated SAS Data & Customer Experience Forum resources Hub contains all assets from the day for you to access.

SAS work with some of those at the forefront of hyper-personalisation
across Retail, Utilities & Retail Banking sectors

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The Analytical Marketer book cover

The Analytical Marketer - How to transform your marketing organization. By Adele Sweetwood, Senior Vice President of Global Marketing and Shared Services, SAS

Get your copy

Marketers have the opportunity to embrace customers and turn the customer experience into a wonderful customer experience.

Adele Sweetwood

Key trends in Customer Intelligence

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Future of Analytics

Are you ready for the next generation of consumers?

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2016 SAS Holiday Shopper Report

An exposé of the shopping habits in the UK & US.

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GDPR & You

Will you be ready to comply with new EU Data Protection Regulation in time?

Retail Week Awards Winner 2016

Shop Direct and SAS win Retail Week Award

Awarded Retail Technology Initiative of the Year.

How customer intelligence can win hearts and minds


Previously, the customer experience journey was a string of static, one-dimensional encounters. But now, thanks to big data and the resulting innovations it can provide, customer experiences can be a seamless exchange over different channels between people and the organisations with which they choose to do business.

Read the blog by Mike Blanchard

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Contact us if you would like to know more about SAS Customer Intelligence 360 and how it can work for you?

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