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SAS and Amazon Web Services (AWS) help organizations turn bold data ideas into real-world insight and innovation with a scalable, trusted data and AI platform on AWS. Together, they combine enterprise-grade analytics, AI governance and cloud scalability to move organizations from experimentation to enterprise deployment with confidence.

Why SAS and AWS Together

For AI to truly transform organizations, it must be scalable, integrated and trusted. SAS on AWS helps organizations bring more data, more AI approaches into one cloud-ready foundation – with governance built in-- so teams can move from experimentation to enterprise deployment with greater confidence.

 

We have a common goal of helping our customers unlock more value from their data. With SAS on AWS, we’re empowering those customers with highly integrated solutions that deliver tangible business results quickly and confidently. At the 2026 World Economic Forum in Davos, Bryan Harris, Chief Technology Officer SAS joined Ruba Borno, Vice President of Worldwide Channels and Alliances AWS, to discuss the shift from AI experimentation to responsible enterprise adoption. Explore their perspectives on trust, governance and what it takes to turn AI innovation into lasting business impact.

Ruba Borno, Vice President of Worldwide Channels and Alliances, AWS

At the 2026 World Economic Forum in Davos, Bryan Harris, Chief Technology Officer SAS joined Ruba Borno, Vice President of Worldwide Channels and Alliances AWS, to discuss the shift from AI experimentation to responsible enterprise adoption. Explore their perspectives on trust, governance and what it takes to turn AI innovation into lasting business impact.

The Power of SAS on AWS

AWS provides the cloud foundation to build, scale and innovate with AI. SAS helps organizations turn more of their data into trusted decisions through advanced analytics, AI governance, data management and industry-ready solutions.

Together, SAS and AWS help organizations:  

Connect more data.

Bring together data across on-premises, private cloud and public cloud environments.

Build with openness.

Support teams using SAS, Python, R and low-code or no-code interfaces.

Govern AI from the start.

Manage data, models and AI workflows with governance built into the analytics lifecycle.

Accelerate industry outcomes.

Apply industry-ready applications and expertise for use cases like risk, fraud, clinical acceleration and customer experience.

Customer Stories: Innovation in Action Across Industries

SAS and AWS are working together across industries to help organizations turn their boldest data ideas into real-world insight and innovation. Here’s what that looks like in practice.

 

Explore the customer stories below

 

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Jyske Bank

Understanding the needs of banking customers in the digital economy

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Absa Bank

AI and cloud fuel bank’s new era of fast, reliable credit risk reporting

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Deutsche Kreditbank

Intelligent, real-time fraud decisions in 50 milliseconds

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Ergo

Making insurance easier with customer intelligence and AI

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World Wildlife Fund

Personalizing donor engagement to accelerate conservation efforts

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Black Dog Institute

Maximizing the reach and impact of an eHealth hub

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Georgia Pacific

When milliseconds matter: Building smarter, safer manufacturing

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Toyota Financial Services Italia

Getting more people behind the wheel with predictive modeling and personalized financing solutions

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Orlando Magic

Predictive analytics and AI deliver a winning fan experience

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REA Group

Using customer intelligence to optimize advertising sales

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Iveco Group

Putting IoT data from connected vehicles to work

Two businessmen and a businesswoman using digital tablets in office

CNM

Strengthening communities with analytics in the cloud

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dm-drogerie markt

Customer Story: Because every customer is different: Personalized approach at dm

Resources

Amazon Redshift

Amazon EMR

Amazon EKS

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SAS Viya on AWS

Want to go deeper on what SAS and AWS can do for you? Explore resources and insights by industry or product below.

Industry

Financial Services

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Whitepaper

AI governance: A banking leader’s guide

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Whitepaper

The Agentic Bank: A Field Guide to AI That Thinks, Acts and Adapts

Image of The Autonomous Bank: A Clubhouse Conversation on Agentic AI and the Future of Finance 

Webinar

The Autonomous Bank: A Clubhouse Conversation on Agentic AI and the Future of Finance

Image of Why Finance Leaders Are Planning Ahead for Agentic AI

Webinar

Why Finance Leaders Are Planning Ahead for Agentic AI

Image of Who’s in Control? Designing, Governing and Trusting Agentic AI at Scale in Banking

Webinar

Who’s in Control? Designing, Governing and Trusting Agentic AI at Scale in Banking

Image of The Future of Insurance is Agentic

Webinar

The Future of Insurance is Agentic

Image of 2026 Insurance Trends: Risks, Disruptions & What Comes Next

Webinar

2026 Insurance Trends: Risks, Disruptions & What Comes Next

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SAS Innovate Session

Agentic AI in Financial Services: From Automation to Intelligent Decisions

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Blog Post

Why agentic AI Is the future of banking

Life Sciences

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Whitepaper

Reaching the next level for RWE applications in pharma

Public Sector

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Webinar

Top Data and AI Trends for Government in 2026

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Report

Empowering public servants to make confident, informed decisions with data and AI

Image of SAS Viya Workbench on AWS: Where SAS, Python, and R Meet Flexible, Scalable Cloud Analytics

Webinar

SAS Viya Workbench on AWS: Where SAS, Python, and R Meet Flexible, Scalable Cloud Analytics

Product

SAS Viya on AWS

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eBook

Five reasons developers hit a productivity wall – and what to do about it

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eBook

Introducing the AI agents life cycle

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eBook

Exponential Experimentation

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Blog Post

How SAS Viya Workbench on AWS accelerated analytics innovation

SAS Customer Intelligence 360

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eBook

5 Tips for Using GenAI to Improve Your Customer Experience

Image of 5 Tips for Using GenAI to Improve Your Customer Experience - Webinar

Webinar

5 Tips for Using GenAI to Improve Your Customer Experience

Image of Intelligent Journeys: How The Nature Conservancy Uses SAS' CI360 on AWS to Transform Engagement” at SAS Innovate Texas 2026

SAS Innovate Session

Intelligent Journeys: How The Nature Conservancy Uses SAS' CI360 on AWS to Transform Engagement” at SAS Innovate Texas 2026

Image of Unlock advanced audience targeting with SAS® Customer Intelligence 360 and Amazon Bedrock's generative AI

Blog Post

Unlock advanced audience targeting with SAS® Customer Intelligence 360 and Amazon Bedrock's generative AI

Find SAS on AWS Marketplace

Browse & deploy SAS solutions directly through AWS.

Contact us

Do you have questions about how Amazon Web Services and SAS can help your organization? We’re ready to help. Start here:

Amazon Web Services

Robert Labori
Global Strategic Alliance & ISV Partnerships
Robert Labori
Linkedin

Connect with Amazon Web Services

SAS

Kevin Go
Global Partner Alliance Manager
Kevin.Go@sas.com
Linkedin

For 17 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud platform. AWS offers over 165 fully featured services for compute, storage, databases, networking, analytics, robotics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 99 Availability Zones (AZs) within 31 geographic regions, spanning the U.S., Australia, Brazil, Canada, China, France, Germany, Hong Kong Special Administrative Region, India, Ireland, Japan, Korea, Singapore, Sweden, and the UK. Millions of customers including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. AWS is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. To learn more about AWS, visit aws.amazon.com.