The ABCs of Customer Data Platforms (CDP)
November 2nd, 9th, and 16th, 2022
Featured Webinars
The CDP Journey
Wednesday, October 12, 2022 | 11:00 am ET
- Definition and evolution of CDPs
- Right time to start
- Expected costs and returns
Speaker
Charlie Bunce
Customer Intelligence Strategist, SAS
CDP Considerations for Success
Thursday, October 20, 2022 | 11:00 am ET
- Identifying key capability areas – the ‘must haves’ and the ‘nice to haves’
- Assessing overlaps with existing technology
- Building a roadmap for success
Speaker
Charlie Bunce
Customer Intelligence Strategist, SAS
The End Game: CDP + Analytics and Attribution
Thursday, October 27, 2022| 11:00 am ET
- Best practice customer engagement: analytics and attribution
- Impact of your CDP strategy
- The CDP vision: advanced automation and execution
Speaker
Charlie Bunce
Customer Intelligence Strategist, SAS