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Don’t complicate marketing. Connect it to the moments that matter.

Customer Intelligence isn’t about more campaigns. It’s about smarter decisions in every moment.

Download the e-book

Does your MarTech miss the mark?

Marketing costs are going up, but results aren’t paying off.

Channels are fragmented, so it’s unclear what action makes a difference.  

Journeys span too many tools and apps, so customer experiences feel disjointed.  

Insights are siloed, and decisions come too late to influence the moment.

If this seems familiar, there is a better way.

SAS CI 360 connects intelligence to every moment

Unify data, decisioning and activation into one continuous, intelligent customer experience

SAS CI 360 vs others comparison chart

What is connected intelligence?

Connected intelligence is the decision‑making layer that links customer insights with every channel. It unifies data, analytics AI and real‑time context to decide what should happen next for each customer, in the moment.

The result is a smoother, more relevant customer experience: fewer disconnected messages, real-time engagements and interactions that feel purposeful and personal.

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Read this e-book to learn:

  • The must-haves for a modern marketing platform.
  • Why AI must be a core element of any modernization strategy.
  • Practical advice and considerations for building a modern MarTech stack.
  • Real examples of how organizations have modernized their marketing efforts.
Learn how customers succeed with SAS Customer Intelligence 360

See what happens when intelligence isn’t siloed 

SAS turns insight into action in real time, unifying channels and decisioning in one connected intelligence layer.

A beauty retailer uses SAS Customer Intelligence 360 to transform its loyalty program and provide customers with personalized, automated customer journeys at scale. Without replacing its existing MarTech stack.

How it works:

  • CI360 connects directly to their customer data across loyalty, credit, email and SMS using a hybrid architecture, eliminating costly and risky data migration.
  • Applies embedded AI and machine learning to build highly targeted audience segments.
  • Automates multichannel journey execution to personalize engagement on the customer’s preferred channels.

Example Scenario: If a loyalty member hasn’t engaged in 60 days, SAS Customer Intelligence 360 detects a lapse and automatically triggers a personalized re-engagement journey. Using data from the customers past purchase history and beauty preferences, the customer is presented with an email and mobile offer at the moment they are most likely to convert.

A leading financial institution serving over 5 million customers uses SAS Customer Intelligence 360 to unify customer data across digital channels to deliver hyper-personalized customer experiences at scale.

How it works:

  • Unifies data across touchpoints using a zero-copy architecture, accessing the data where it lives without unnecessary replication or migration.
  • Applies real-time decisioning to determine the next best action for each individual customer.
  • Orchestrates personalized journeys across email, mobile, web and third-party channels from a single platform.

Example Scenario: If a customer submits an application for a new credit card, they receive a real-time approve or deny decision based on their full banking history. If approved, a personalized onboarding journey is automatically triggered.

A telecom provider serving over 12 million customers uses SAS Customer Intelligence 360 to unify campaigns across teams and deliver one-to-one hyper-personalized customer experiences.

How it works:

  • Centralized campaign management across all teams within a single solution.
  • Uses GenAI-powered audience creation and advanced segmentation to enable relevant one-to-one messaging – No technical skills required.
  • Delivers the right message to the right channel at the right moment through batch and real-time journeys.

Example Scenario: If a customer is approaching their monthly data limit, SAS detects the usage threshold in real-time and automatically notifies the customer with a personalized offer to purchase additional data before overage fees apply.

One of North America’s largest casinos uses SAS Customer Intelligence 360 to build a unified view of guests’ behavior across its casinos, hotels, restaurants and shops for smarter guest engagement across every touchpoint.

How it works:

  • Unifies guest data across all resort entities into a single environment, without needing to migrate or replicate data across systems.
  • Applies predictive analytics and embedded AI, anticipating future guest behavior, demand and revenue opportunity.
  • Supports both marketer-led workflows and advanced analytics use cases, giving teams of all skill levels the ability to act on insight.

Example Scenario: If a guest has been active on the casino floor but hasn’t returned to the slots in several hours, SAS detects the behavioral shift and automatically triggers a personalized offer, such as free play credits or loyalty bonus points, delivered directly to their mobile app.

An independent non-profit uses SAS Customer Intelligence 360 to build a unified view of the donor journey and deliver more timely, personalized supporter engagement across digital channels.

How it works:

  • Transforms supporter data from static records into a dynamic profile for each donor, capturing how they engage across channels.
  • Uses journey analytics and performance monitoring to identify where donors engage, convert and drop off.
  • Automates reporting and workflows, reducing reporting time from eight days to two hours.

Example Scenario: If a lapsed donor visits the organization’s website and engages with a specific research campaign page, SAS detects the behavioral signal in real-time and triggers a personalized re-engagement journey with messaging tied to that research area.

An insurance company operating in 20+ countries uses SAS Customer Intelligence 360 to unify policyholder data across online and offline channels and deliver AI-powered, personalized engagement at scale – without replacing existing systems.

How it works:

  • Connects policyholder data across all touchpoints to build a complete, real-time view of each customer, pulling only the data needed for activation.
  • Predicts the next best action or offer for each individual, from cross-sell opportunities to proactive retention outreach.
  • Orchestrates personalized journeys across email, mobile, web and agent channels from a single platform, with full transparency into how the data is used.

Example Scenario: IIf a customer adds a teenage driver to their household, SAS detects the life event change in real-time and automatically triggers a personalized outreach journey, surfacing relevant bundling options, safe driver programs and coverage updates tailored to that customer’s existing policy and risk profile.

Learn how customers succeed with 
SAS Customer Intelligence 360

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Don’t just take our word for it

Hear what the industry experts have to say.

Forrester Customer Analytics Technologies Q2 2024

Where connected intelligence breaks down in real platforms

Disconnected intelligence slows decisions, fragments journeys and puts teams in reactive mode.
Here’s how that shows up with different vendors.

Salesforce environments

When intelligence has to move between clouds, apps, and handoffs, momentum slows.

Explore why outcomes stall in Salesforce stacks

Braze‑led architectures

Fast execution, but decisioning depends on upstream systems and manual orchestration.

See how intelligence breaks down with Braze

See how SAS Customer Intelligence 360 elevates your marketing

Self-assessment

Take our self-assessment to see where it’s falling short

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Demos

Kick-start your journey to campaign modernization

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SAS Customer Intelligence 360
Everything you need in a modern marketing hub

Faster setup, built-in security, seamless data integration, powerful analytics and intuitive GenAI functions that help with planning, journey design, creative development, audience building and more.

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