Technical Users
Where innovators engineer tomorrow.
Empowering technical professionals with the latest data, AI and analytics skills.
- Choose what is right for you
- Business Analysts
- Data/AI Engineer
- Data Analyst
- Data Scientist
- Developers
- IT Admin
- SAS®9 Users
SAS Innovate is the essential event for developers, engineers, data scientists, analysts and IT admins – who want to work more efficiently, more quickly. No matter your technical specialty, this is your opportunity to:
Build hands-on expertise.
Dive into 200-plus sessions and 60-plus live demos, test-drive the SAS software and get direct feedback from SAS experts.
Connect and collaborate.
Network with peers and industry leaders in the Innovation Hub and on Braindate discussion boards.
Stay ahead of the curve.
Discover new AI, analytics and cloud solutions through roadmap sessions, main stage announcements and deep dives.
Get better at what you do best.
Gain highly sought-after skills and know-how to make the most of your SAS solutions and deliver more value.
Business Analysts
Discover quick, effective no-code/low-code methods to access, analyze and share data insights. Workshops, expert sessions and certifications will elevate your skills and résumé.
Very educational, a lot of practical takeaways that I can actually apply.” – Austin Shifrin, FHLBank Pittsburgh
Learn and advance
SAS Education
Whether through pre-conference training sessions, expert-led hands-on workshops or Quick Start learning sessions, there’s no shortage of learning opportunities at SAS Innovate.
Super Demos
Bring your curiosity – and your toughest questions. SAS Innovate will feature more than 50 live super demos showcasing the newest SAS breakthroughs, many presented by the brilliant minds who created them.
Dive into high-energy, expert-led sessions built for maximum impact. Super demos are your front-row seat to analytics and AI in action, offering hands-on insights and real-world solutions you can take back to your team.
SAS Hackathon Boot Camp
Problem solvers, unite! Teams will use their critical thinking skills and knowledge of SAS to solve business or humanitarian challenges.
Choose between a coding or low-code/no-code option, bring your colleagues or join individually …
And have fun!
The Innovation Hub
Here, you’ll experience hands-on demos, interactive challenges and exclusive sessions that showcase the full spectrum of SAS innovation – from generative and agentic AI to quantum computing.
The Try Zone
Step into the Try Zone to test-drive SAS software and work side by side with SAS experts who will guide you through new capabilities.
As the most-visited booth at SAS Innovate 2025, the Try Zone is a must for technically minded attendees.
Roadmap Sessions
Led by industry experts and SAS leaders, these sessions walk participants through recent advancements, upcoming features and the strategic direction of SAS solutions.
SAS Innovate After Hours
Saddle up for a Texas‑sized evening at Circle R Ranch – an authentic ranch and rodeo experience in the North Texas countryside!
Featuring live music, Western entertainment, barbecue dinner and open bars, it’s our signature night to celebrate, network and have some fun.
The Spotlight Stage
Located in the heart of the Innovation Hub, the Spotlight Stage expands on main stage announcements, giving you the chance to dive deeper into the newest SAS breakthroughs and developments.
A look at some key business analyst-focused content from SAS Innovate 2025
Data/AI Engineer
Meet product experts to explore ways to cut redundancies, automate processes and reduce costs. Gain strategies for secure, efficient data access and processing across all sources and formats.
93% of data/AI engineers rated SAS Innovate 2025 as extremely or very valuable.
Learn and advance
SAS Education
Whether through pre-conference training sessions, expert-led hands-on workshops or Quick Start learning sessions, there’s no shortage of learning opportunities at SAS Innovate.
Super Demos
Bring your curiosity – and your toughest questions. SAS Innovate will feature more than 50 live super demos showcasing the newest SAS breakthroughs, many presented by the brilliant minds who created them.
Dive into high-energy, expert-led sessions built for maximum impact. Super demos are your front-row seat to analytics and AI in action, offering hands-on insights and real-world solutions you can take back to your team.
SAS Hackathon Boot Camp
Problem solvers, unite! Teams will use their critical thinking skills and knowledge of SAS to solve business or humanitarian challenges.
Choose between a coding or low-code/no-code option, bring your colleagues or join individually …
And have fun!
The Innovation Hub
Here, you’ll experience hands-on demos, interactive challenges and exclusive sessions that showcase the full spectrum of SAS innovation – from generative and agentic AI to quantum computing.
The Try Zone
Step into the Try Zone to test-drive SAS software and work side by side with SAS experts who will guide you through new capabilities.
As the most-visited booth at SAS Innovate 2025, the Try Zone is a must for technically minded attendees.
Roadmap Sessions
Led by industry experts and SAS leaders, these sessions walk participants through recent advancements, upcoming features and the strategic direction of SAS solutions.
SAS Innovate After Hours
Saddle up for a Texas‑sized evening at Circle R Ranch – an authentic ranch and rodeo experience in the North Texas countryside!
Featuring live music, Western entertainment, barbecue dinner and open bars, it’s our signature night to celebrate, network and have some fun.
The Spotlight Stage
Located in the heart of the Innovation Hub, the Spotlight Stage expands on main stage announcements, giving you the chance to dive deeper into the newest SAS breakthroughs and developments.
A look at some key data/AI engineering content from SAS Innovate 2025
Data Analyst
Spend less time cleaning data and more time using it to drive insights for stakeholders, whether in research, forecasting or decision making.
SAS Innovate 2025 went beyond my expectations. It is the best data and AI event I have ever attended." – Julius Abimbola Odede, University of Wolverhampton
Learn and advance
SAS Education
Whether through pre-conference training sessions, expert-led hands-on workshops or Quick Start learning sessions, there’s no shortage of learning opportunities at SAS Innovate.
Super Demos
Bring your curiosity – and your toughest questions. SAS Innovate will feature more than 50 live super demos showcasing the newest SAS breakthroughs, many presented by the brilliant minds who created them.
Dive into high-energy, expert-led sessions built for maximum impact. Super demos are your front-row seat to analytics and AI in action, offering hands-on insights and real-world solutions you can take back to your team.
SAS Hackathon Boot Camp
Problem solvers, unite! Teams will use their critical thinking skills and knowledge of SAS to solve business or humanitarian challenges.
Choose between a coding or low-code/no-code option, bring your colleagues or join individually …
And have fun!
The Innovation Hub
Here, you’ll experience hands-on demos, interactive challenges and exclusive sessions that showcase the full spectrum of SAS innovation – from generative and agentic AI to quantum computing.
The Try Zone
Step into the Try Zone to test-drive SAS software and work side by side with SAS experts who will guide you through new capabilities.
As the most-visited booth at SAS Innovate 2025, the Try Zone is a must for technically minded attendees.
Roadmap Sessions
Led by industry experts and SAS leaders, these sessions walk participants through recent advancements, upcoming features and the strategic direction of SAS solutions.
SAS Innovate After Hours
Saddle up for a Texas‑sized evening at Circle R Ranch – an authentic ranch and rodeo experience in the North Texas countryside!
Featuring live music, Western entertainment, barbecue dinner and open bars, it’s our signature night to celebrate, network and have some fun.
The Spotlight Stage
Located in the heart of the Innovation Hub, the Spotlight Stage expands on main stage announcements, giving you the chance to dive deeper into the newest SAS breakthroughs and developments.
A look at some key data analyst content from SAS Innovate 2025
Data Scientist
Join expert demos and workshops to enhance your skills, solve data challenges and boost your résumé. Discover tips and tricks for faster model deployment and creating stunning visualizations.
92% of data scientists found SAS Innovate content very or extremely relevant to their job.
Learn and advance
SAS Education
Whether through pre-conference training sessions, expert-led hands-on workshops or Quick Start learning sessions, there’s no shortage of learning opportunities at SAS Innovate.
Super Demos
Bring your curiosity – and your toughest questions. SAS Innovate will feature more than 50 live super demos showcasing the newest SAS breakthroughs, many presented by the brilliant minds who created them.
Dive into high-energy, expert-led sessions built for maximum impact. Super demos are your front-row seat to analytics and AI in action, offering hands-on insights and real-world solutions you can take back to your team.
SAS Hackathon Boot Camp
Problem solvers, unite! Teams will use their critical thinking skills and knowledge of SAS to solve business or humanitarian challenges.
Choose between a coding or low-code/no-code option, bring your colleagues or join individually …
And have fun!
The Innovation Hub
Here, you’ll experience hands-on demos, interactive challenges and exclusive sessions that showcase the full spectrum of SAS innovation – from generative and agentic AI to quantum computing.
The Try Zone
Step into the Try Zone to test-drive SAS software and work side by side with SAS experts who will guide you through new capabilities.
As the most-visited booth at SAS Innovate 2025, the Try Zone is a must for technically minded attendees.
Roadmap Sessions
Led by industry experts and SAS leaders, these sessions walk participants through recent advancements, upcoming features and the strategic direction of SAS solutions.
SAS Innovate After Hours
Saddle up for a Texas‑sized evening at Circle R Ranch – an authentic ranch and rodeo experience in the North Texas countryside!
Featuring live music, Western entertainment, barbecue dinner and open bars, it’s our signature night to celebrate, network and have some fun.
The Spotlight Stage
Located in the heart of the Innovation Hub, the Spotlight Stage expands on main stage announcements, giving you the chance to dive deeper into the newest SAS breakthroughs and developments.
A look at some key data science content from SAS Innovate 2025
Developers
Discover how to code faster by integrating SAS with open source languages and using powerful algorithms. Join workshops and demos to harness a top-tier analytics environment.
Fantastic access to SAS developers.” – Louise Hadden, Cormac
Learn and advance
SAS Education
Whether through pre-conference training sessions, expert-led hands-on workshops or Quick Start learning sessions, there’s no shortage of learning opportunities at SAS Innovate.
Super Demos
Bring your curiosity – and your toughest questions. SAS Innovate will feature more than 50 live super demos showcasing the newest SAS breakthroughs, many presented by the brilliant minds who created them.
Dive into high-energy, expert-led sessions built for maximum impact. Super demos are your front-row seat to analytics and AI in action, offering hands-on insights and real-world solutions you can take back to your team.
SAS Hackathon Boot Camp
Problem solvers, unite! Teams will use their critical thinking skills and knowledge of SAS to solve business or humanitarian challenges.
Choose between a coding or low-code/no-code option, bring your colleagues or join individually …
And have fun!
The Innovation Hub
Here, you’ll experience hands-on demos, interactive challenges and exclusive sessions that showcase the full spectrum of SAS innovation – from generative and agentic AI to quantum computing.
The Try Zone
Step into the Try Zone to test-drive SAS software and work side by side with SAS experts who will guide you through new capabilities.
As the most-visited booth at SAS Innovate 2025, the Try Zone is a must for technically minded attendees.
Roadmap Sessions
Led by industry experts and SAS leaders, these sessions walk participants through recent advancements, upcoming features and the strategic direction of SAS solutions.
SAS Innovate After Hours
Saddle up for a Texas‑sized evening at Circle R Ranch – an authentic ranch and rodeo experience in the North Texas countryside!
Featuring live music, Western entertainment, barbecue dinner and open bars, it’s our signature night to celebrate, network and have some fun.
The Spotlight Stage
Located in the heart of the Innovation Hub, the Spotlight Stage expands on main stage announcements, giving you the chance to dive deeper into the newest SAS breakthroughs and developments.
A look at some key developer content from SAS Innovate 2025
IT Admin
No more redundancies or delays! Learn to monitor performance, manage security, handle user access and scale your analytics environment effectively.
The SAS people giving workshops are very knowledgeable. I found the SAS admin workshops great. The best is when you sit behind the computer if you want to really understand.” – Karolina Touwen, PW Consulting
Learn and advance
SAS Education
Whether through pre-conference training sessions, expert-led hands-on workshops or Quick Start learning sessions, there’s no shortage of learning opportunities at SAS Innovate.
Super Demos
Bring your curiosity – and your toughest questions. SAS Innovate will feature more than 50 live super demos showcasing the newest SAS breakthroughs, many presented by the brilliant minds who created them.
Dive into high-energy, expert-led sessions built for maximum impact. Super demos are your front-row seat to analytics and AI in action, offering hands-on insights and real-world solutions you can take back to your team.
SAS Hackathon Boot Camp
Problem solvers, unite! Teams will use their critical thinking skills and knowledge of SAS to solve business or humanitarian challenges.
Choose between a coding or low-code/no-code option, bring your colleagues or join individually …
And have fun!
The Innovation Hub
Here, you’ll experience hands-on demos, interactive challenges and exclusive sessions that showcase the full spectrum of SAS innovation – from generative and agentic AI to quantum computing.
The Try Zone
Step into the Try Zone to test-drive SAS software and work side by side with SAS experts who will guide you through new capabilities.
As the most-visited booth at SAS Innovate 2025, the Try Zone is a must for technically minded attendees.
Roadmap Sessions
Led by industry experts and SAS leaders, these sessions walk participants through recent advancements, upcoming features and the strategic direction of SAS solutions.
SAS Innovate After Hours
Saddle up for a Texas‑sized evening at Circle R Ranch – an authentic ranch and rodeo experience in the North Texas countryside!
Featuring live music, Western entertainment, barbecue dinner and open bars, it’s our signature night to celebrate, network and have some fun.
The Spotlight Stage
Located in the heart of the Innovation Hub, the Spotlight Stage expands on main stage announcements, giving you the chance to dive deeper into the newest SAS breakthroughs and developments.
A look at some key IT admin content from SAS Innovate 2025
SAS®9 Users
You spoke, and we listened. This year, we’re introducing a track exclusively dedicated to all things SAS®9. See what’s in store with the latest release and learn new techniques and tools that you can put into practice.
Inspiring sessions, great to meet new like- minded people to learn from.” – Quinten van Dissel, Notilyze
Learn and advance
SAS Education
Whether through pre-conference training sessions, expert-led hands-on workshops or Quick Start learning sessions, there’s no shortage of learning opportunities at SAS Innovate.
SAS®9 Track
Speak with experts and peers about the best ways to use SAS®9.
Find out what’s new with the SAS®9 M10 release.
Explore case studies of other companies using SAS®9.
SAS Hackathon Boot Camp
Problem solvers, unite! Teams will use their critical thinking skills and knowledge of SAS to solve business or humanitarian challenges.
Choose between a coding or low-code/no-code option, bring your colleagues or join individually …
And have fun!
The Innovation Hub
Here, you’ll experience hands-on demos, interactive challenges and exclusive sessions that showcase the full spectrum of SAS innovation – from generative and agentic AI to quantum computing.
The Try Zone
Step into the Try Zone to test-drive SAS software and work side by side with SAS experts who will guide you through new capabilities.
As the most-visited booth at SAS Innovate 2025, the Try Zone is a must for technically minded attendees.
Roadmap Sessions
Led by industry experts and SAS leaders, these sessions walk participants through recent advancements, upcoming features and the strategic direction of SAS solutions.
SAS Innovate After Hours
Saddle up for a Texas‑sized evening at Circle R Ranch – an authentic ranch and rodeo experience in the North Texas countryside!
Featuring live music, Western entertainment, barbecue dinner and open bars, it’s our signature night to celebrate, network and have some fun.
The Spotlight Stage
Located in the heart of the Innovation Hub, the Spotlight Stage expands on main stage announcements, giving you the chance to dive deeper into the newest SAS breakthroughs and developments.