Session Types

Get the clarity you need to build your perfect agenda.

Deep Dive

45 minutes (including Q&A)

Designed for technical users, Deep Dive sessions offer an in-depth exploration of advanced SAS capabilities. They often include live demos, detailed walk-throughs and expert commentary on innovative ways to use SAS technology for efficiency and better outcomes. These sessions are ideal for attendees seeking a comprehensive understanding of complex features or architectures.

How-To Session

25 minutes (including Q&A)

Fast-paced and highly practical, these sessions deliver actionable tips, shortcuts and best practices to help attendees accelerate their work. They focus on enabling quick wins and maximizing ROI from SAS investments, often featuring coding tricks, workflow optimizations and integration strategies that attendees can apply immediately.

Industry Executive Insights

These exclusive, industry-specific sessions feature SAS customers and experts sharing strategic perspectives, success stories and emerging trends. They aim to provide actionable insights for business leaders and foster peer-to-peer learning and networking. Executive Insights are available for the following industries:

  • Financial Services
  • Health Care & Life Sciences
  • Public Sector
  • SMB and Channel Partners
  • Manufacturing

Industry Solutions Theater

25 minutes (including Q&A)

New this year, and located in the Innovation Hub, this intimate stage hosts industry- and solution-focused presentations. Each industry has dedicated time on the stage for showcasing trends, in-depth discussions, customer case studies and best practices, often complemented by Q&A opportunities.

Product Roadmap

SAS speakers ONLY – 45 minutes (including Q&A)

These sessions reveal what’s new and what’s next for SAS products and solutions. Attendees gain a future-forward perspective on upcoming features, enhancements and strategic direction. It’s an opportunity to understand SAS’ innovation pipeline and prepare for future capabilities that can transform business operations.

Real Customer Stories

45 minutes (including Q&A)

These sessions spotlight real-world success stories from SAS customers. They go beyond theory to show measurable business outcomes achieved through SAS technology. Expect practical insights into challenges faced, solutions implemented and the tangible impact – such as improved efficiency, cost savings or innovation – that resulted from their journey.

Solution Connect

These are solution-focused sessions designed to showcase SAS solution capabilities. They emphasize strategy, capabilities, demos and roadmaps, grouped by solution areas:

  • Customer Intelligence
  • Financial Services-Banking
  • Financial Services-Insurance
  • Health & Life Sciences
  • Internet of Things (IoT)
  • Public Sector

Expect interactive discussions and networking opportunities.

Spotlight Stage

20 minutes (including Q&A)

A curated experience in the Innovation Hub that offers quick, high-impact talks on trending topics, new announcements and in-depth explorations into main-stage themes. It’s designed for attendees to get bite-sized insights and engage with thought leaders in an informal setting.

Super Demo

25 minutes (including Q&A)

Large-scale, high-energy demonstrations of SAS technology in action. These sessions go beyond standard demos, offering in-depth explorations of advanced features and real-world applications. They are interactive – audience Q&A is encouraged.

Technical Overview

45 minutes (including Q&A)

Led exclusively by SAS experts, these sessions offer a technical analysis of a specific product or solution. They cover architecture, functionality and integration points, providing clarity on how SAS technology works under the hood. Perfect for attendees who want authoritative insights directly from the creators and engineers behind the tools.

Education Sessions

Pre-Conference Training

Grab a spot in one of our pre-conference add-on sessions early because these popular skill-building sessions always sell out. Enhance your résumé and earn certifications through a dedicated day of training sessions, in-depth tutorials and SAS certification exams.

Given the condensed schedule, attendees may purchase a boxed lunch during registration and collect it between sessions.

Pre-Conference Tutorials

2.5 hours

Tackle complex statistical concepts with our two-plus-hour pre-conference tutorials led by seasoned SAS experts. We keep the format focused and effective so you can quickly expand your knowledge and sharpen your skills. Each session costs US $100.

Pre-Conference Courses

5 hours

Give yourself dedicated time to focus on real-world examples, hands-on practice sessions and interactive Q&A opportunities with our expert instructors during our pre-conference courses. Each session costs $150.

Certification Exams

3 hours

Start the conference with a brand-new SAS certification! Add one of these sought-after certifications to your résumé before the conference kicks off. Take any exam for $50 (more than $100 off the average exam price)!

SAS Learning

45 minutes (including Q&A)

Included with your SAS Innovate registration, SAS Learning sessions offer a variety of quick, high‑impact opportunities to build your skills. Stop by our computer lab or join a Quick Start introductory class on topics like Creating Custom Steps with SAS Studio, Getting Started with SAS Intelligent Decisioning, or Quick Start to SAS DATA Step Programming, among others.

Hands-On Workshops

45 minutes (including Q&A)

Included throughout the event, roll up your sleeves in these interactive workshops where you can explore SAS technology firsthand. Guided by expert instructors in our computer labs, you’ll dive into real-world exercises that build practical skills you can put to work immediately. Past popular topics include: How Do I Modify SAS®9 Programs to Run in SAS® Viya®?, Dashboarding: Where Data Becomes Information, and Modeling With Ease: End-to-End Machine Learning in SAS Model Studio.


Join us at the Gaylord Texan for
SAS Innovate 2026!