Channel Partners
All in on data & AI. All in on your partner success.
SAS Partners from around the globe come together for the most energizing data and AI event of the year – an unbeatable place to learn what’s new, show customers what’s possible and grow your business.
The opportunity to connect with different partners and learn about new SAS solutions that will improve our business work were the most exciting things I did." – Sergio Gomez, Scotiabank
Why partners attend
- Learn what’s next and get hands‑on. Dig into deep‑dive breakouts, hands‑on workshops and technical demos to level up your team’s skills and accelerate time‑to‑value for customers.
- Host your customers. Show your commitment to your customers’ SAS success by hosting them at the event. Guide them through creating their agenda, accompany them to trainings and sessions, and build a foundation that will last.
- Expand your network. Make high‑quality connections across the ecosystem with dedicated networking and tailored events.
- Discover more with the SAS Event Sponsor Program. Amplify your impact at SAS Innovate through the SAS Event Sponsor Program – your chance to deepen engagement with SAS customers and prospects. Flexible packages offer speaking opportunities, branding, private meetings and more to maximize your ROI.
Learn and advance
SMB and Channel Partners Executive Insights
Engage with peers and partners to explore how you can advance your business and drive profitability and operational excellence. Discover how to achieve AI and analytics maturity to make better decisions and automate time-consuming tasks.
SAS Education
Whether through pre-conference training sessions, expert-led hands-on workshops or Quick Start learning sessions, there’s no shortage of learning opportunities at SAS Innovate.
Roadmap Sessions
Led by industry experts and SAS leaders, these sessions walk participants through recent advancements, upcoming features and the strategic direction of SAS solutions.
Sponsor and inspire
Step into the spotlight
Here, you’ll experience hands-on demos, interactive challenges and exclusive sessions that showcase the full spectrum of SAS innovation – from generative and agentic AI to quantum computing.
Grow pipeline and partnerships
Line up joint pursuits and host customer meetings in dedicated spaces designed for meaningful, off‑floor conversations. Engage with attendees looking for new ideas, proven expertise and trusted partners to help them achieve their goals.
Showcase your value to customers
A sponsor booth in the Innovation Hub at SAS Innovate is your front-row seat to opportunity. Use your booth to highlight success stories, showcase solutions and give hands-on demos that show customers exactly what’s possible with your partnership.
Interested in sponsoring? Reach out to SASEvents@sas.com to request the sponsorship prospectus and explore how you can make your mark at SAS Innovate.
Meet the SAS Channels team
At SAS Innovate, you can connect face-to-face with the SAS Channels team, who are committed to helping you succeed, build strong relationships and discover new opportunities through networking events and Innovation Hub meetups.
SAS Innovate After Hours
Saddle up for a Texas‑sized evening at Circle R Ranch – an authentic ranch and rodeo experience in the North Texas countryside! Featuring live music, Western entertainment, barbecue dinner and open bars, it's our signature night to celebrate, network and have some fun.
Executive Briefing Center (EBC)
The Executive Briefing Center is the perfect spot to build partnerships, hash out strategies and discuss long-term goals.
Reserve private meeting rooms with your teams, fellow executives and SAS experts. Your SAS representative will be more than glad to help you schedule time during the event.
