Foundations of Data & AISAS Certification Course for Beginners

Introduction to Analytics & AI

• Overview of analytics and AI landscape
• Key concepts in data-driven decision making
• Introduction to Generative AI fundamentals

Responsible Innovation and Trustworthy AI

• Understand the AI and analytics lifecycle and data supply chain
• Identify bias across data and model workflows
• Principles of Responsible AI: fairness, accountability, transparency, privacy, robustness
• Governance and ethical AI practices
• How SAS enables responsible innovation

SAS Programming 1: Essentials

• Use SAS Studio and SAS Enterprise Guide to write and execute programs
• Access data from SAS, Excel, and text files
• Explore and validate data (sorting, filtering, formatting, deduplication)
• Data preparation: subsetting, creating new variables
• Generate reports using frequency counts and summary statistics
• Export outputs to Excel, PDF, and other formats
• Use SQL in SAS to query and join datasets

SAS Programming 2: Data Manipulation Techniques

• Understand and control DATA step processing
• Create cumulative and group-based calculations
• Work with numeric, character, and date functions
• Convert and format data types
• Create and apply custom formats
• Merge, concatenate, and restructure datasets
• Use loops (DO loops) for repetitive processing
• Transform data using TRANSPOSE and advanced techniques

Fundamentals of Statistics

• Understand data distributions and normality
• Compute and interpret descriptive statistics
• Confidence intervals and estimation
• Hypothesis testing fundamentals
• Use SAS procedures for statistical analysis

Python Fundamentals for Data Science

• Core Python concepts for data handling
• Working with datasets in Python
• Preparing data for analysis
• Python for AI and analytics readiness

This SAS certificate program is designed to take beginners from first principles to real, job-ready skills in data analytics and AI. Learners work with SAS and Python across data preparation, transformation, reporting, and analytics workflows used in real-world environments.

The program goes beyond basic introductions by covering structured workflows, statistics, and Responsible AI concepts. It is also aligned to globally recognised SAS certifications, helping build both practical capability and credible, industry-recognised credentials.

This online data analytics and AI course is designed to fit around full-time work, with live weekend sessions that avoid weekday conflicts. If a session is missed, recordings are available for review.

Learners also get 12 months of e-learning access and official course material, allowing continued learning at their own pace. Hands-on labs and certification preparation sessions provide a structured path to build skills alongside work responsibilities.

This program is designed for beginners and does not require any prior coding or analytics experience. It starts from fundamentals and teaches programming using SAS and Python step by step.

Learners begin with basic data handling and gradually progress to data preparation, transformation, and analysis through structured workflows, making it accessible while building practical, job-relevant skills.

This beginner data analytics and AI course from SAS includes globally recognised certification, SAS Digital Badges, and an Academy Certificate, helping you demonstrate job-ready skills to employers worldwide.

SAS certifications are widely recognised across industries and help professionals prove credibility, gain career advantage, and access new job opportunities. Research shows that 64% of certified professionals reported a promotion or salary increase, and 81% felt more confident exploring new roles after certification.

This beginner data analytics and AI course prepares you for placements into entry-level roles such as Data Analyst, Reporting Analyst, Statistical Programmer, and junior AI or machine learning support roles.

Learners gain hands-on experience using SAS and Python for data preparation, analysis, and reporting workflows used in real roles. The program also includes certification-focused preparation aligned to SAS credentials, helping strengthen your profile for entry-level opportunities.

Read: Why Enterprises Still Use SAS for Mission-Critical Analytics →

For professionals who prefer flexible, on demand eLearning, SAS offers structured Learning subscriptions. These include certification preparation, hands-on lab access, and official course content delivered online.

• SAS Programming Learning Subscription
• SAS Advanced Programming Professional Subscription
• SAS Statistics Foundations Learning Subscription

For details, please contact SAS India Education Advisor

After completing this beginner data analytics and AI course, you can progress to advanced tracks under the SAS Academy for Data & AI Excellence, depending on your career goals.

You can move into Applied AI & ML with GenAI and Agentic AI or Applied Data Engineering for Generative and Agentic AI Systems, helping you specialise in AI, machine learning, or data engineering.

Read: SAS Academy Beginners Guide to AI Learning Roadmap in 2026 →