We hear your operational frustrations
Your customers are super savvy, so they expect the best, so you need creative you know will resonate and a sleek experience that makes their lives easier and interactions faster. That takes lots of rich data, advanced analytics, AI-driven decisioning and campaign management capabilities all available in the cloud. But your current marketing platform is frustrating you because of the following:
If your customers’ expectations are always evolving, you need a suite of marketing and insight capabilities that do the same. The leading marketing platforms’ focus on giving you modern, integrated capabilities has been poor, leaving many marketers with outmoded tools and techniques then feeling frustrated.
Expensive for what you get
Once upon a time, the major CIPs were worth the money for their game-changing tools. Sadly, that’s no longer true: licensing costs are high, but AI capabilities are not bleeding edge. SAS complements your current investments.
The good stuff is hard to do
While some claim to deliver real-time personalization, the truth is, data has to be moved to their cloud and that takes too long. The moment’s gone. Customers have moved on.
Lack efficient marketing planning
Without slick, integrated tools keeping control of resources, financials, content and all assets for your campaigns is challenging. Making dynamic improvement decisions? It’s nearly impossible.
Optimize your operations
Adding SAS into the mix turbocharges your current marketing investment with immensely powerful solutions that knock creative and marketing effectiveness out f the ballpark. You´ll love SAS Customer Intelligence´s ability to:
Integrate data and customer insights across every channel
Automate complex planning activities
Switch it on and get value immediately
Seamlessy orchestrate and execute omni-channel marketing
Control all your assets and resources from one place
Measure and learn from results to drive up ROI