We hear your strategic frustrations
If you crave a marketing platform that’s not just great at executing marketing tactics but helps to build mutually valuable relationships between your brand and your customers, don’t worry. Many marketers felt the same, until they added in SAS.
AI and machine learning are sub-par
Most marketing platforms include minimal AI capabilities and niche uses of machine learning, which doesn’t give you the depth and speed of insight you need to create exceptional CX. Nor does it allow you to automate menial, repetitive tasks so your team is freed up and speed to market is increased.
Strategy integration is lacking
Many traditional marketing platforms often miss the strategy component that allows marketers to deploy intelligent decisioning, and to plan dynamically, using testing and results to inform strategy and deliver against ROI targets.
Limited real-time capabilities
Marketers often feel less than confident about their ability to integrate data, analytics and intelligent insights for real-time decisioning. By the time data is extracted, the customer experience has been undermined and opportunities to drive revenue are lost.
Supercharge your strategy
Marketing has a job to do: build customer engagement and maximize the revenue potential of each and every customer. That takes a lot of planning and agility. SAS works with any of your existing marketing platforms to help you:
Learn more about your customers using contextual, behavioural and streaming data with advanced analytics and AI.
Make real-time decisions for every customer across every channel.
Plan compelling journeys for them across every touchpoint, testing and optimizing as you go.
Better align marketing campaigns to your brand and commercial objectives boosting ROI and marketing’s reputation.