In a perfect world...
There are many marketing platforms out there. But they don’t do everything perfectly. We teamed up with Accenture to understand what are marketers’ biggest frustrations with them.
From strategic leaders to operations aficionados, these are marketers’ top complaints:
Too much focus on too few channels
Limited real-time decisioning
Outdated site experiences
Poor journey management
Additional costs to supplement basic ML & AI
Integration challenges and capability gaps
Whether you are a strategic marketer, or you’re in charge of operational campaigns rollout, or both, adding SAS Customer Intelligence into the mix will help you achieve your goals more efficiently, get through work faster and help you know your customers more intimately.
How SAS can help
Take ‘ok’ and make it ‘exceptional’
Add SAS to your current marketing platform and you’ll solve your strategic and operational challenges rapidly, while driving the commercial and customer experience value of your campaigns. Get the details on how SAS Customer Intelligence has been designed to give marketers everything they need – from real-time decisions to campaign orchestration – by reading our detailed pages below.
Find your strategic or operational frustrations and
explore the many ways SAS overcomes them, below.