Leveraging analytics to create
deeper insights

The business of sports is being transformed as remote fandom rises. Creative tactics with analytics are helping clubs build a more loyal following. Join our panel and explore the increasing ways on-pitch data is being woven into off-pitch tactics. 


Discussion focus

  • What are the main differences between on- and off-pitch analytics? What are your favorite examples?
  • Venue Optimization might be specifically related to the Covid situation. How effective has this been?
  • How else have you seen optimization used in the context of sports?
  • As sports businesses adopt retail best practices, what customer intelligence tactics do you expect to see?
  • Looking ahead, what can we expect from advanced analytics in sports?

Further reading

Why Venue Optimization is Critical and How It Works

Fastest, cheapest, greenest: How will football fans choose which matches to attend?

Going beyond the box score: Text analysis in sports

Premier League champs offer lessons
on and off the field

How the sports and business worlds
are sharing more experiences