Die Trusted Data & AI Experience

• 14:00-14:20
  Creating Value in a Highly Volatile World
  
  Roderick Crawford, Sr Vice President, Global Financial Services, SAS,  and
  Anselmo Marmonti, Vice President, Pre-Sales for Financial Services Risk, Fraud, and compliance, SAS
  
  
• 14:20 – 14:40
  Von statischen Kreditangeboten zu adaptiver, optimierter Entscheidungsfindung
  Diese Session zeigt, wie Banken von starren Angeboten zu adaptiven Entscheidungen übergehen können, die Risiko, Kapital und Profitabilität berücksichtigen. Durch die Kombination von Kundeninsights, Early Warning Signals und Portfoliodaten lassen sich personalisierte Angebote und Preise optimieren. Das Ergebnis: schnellere, wettbewerbsfähige Entscheidungen und nachhaltiges Wachstum im KMU-Geschäft.
  
  Sandra Sorza Hernandez, Global Solution Lead Risk Modeling and Decisioning, SAS
  
  
• 14:40 – 15:00 
  Panel
  
  Dr. Niklas Bußmann, Team Lead Financial Crime Compliance Run Excellence, ING,
  Anastasia Golz, Leiterin Business Process Automation, HUK-COBURG,
  Volker Smielick, Director Financial Services, KPMG
  Moderation: Carsten Krah, Principal Business Solutions Manager, Financial Services, SAS
  
  
• 15:00 – 15:15
  Pause
  
  
• 15:15 – 15:35
  Titel wird in Kürze veröffentlicht
  
  Dr. Rainer Merkt, Head Strategy & Culture for Financial Services, EY ifb,
  N.N., Deutsche Investitions- und Enwicklungsgesellschaft,
  N.N., Deutsche Pfandbriefbank
  
  
• 15:35 – 15:55
  Titel wird in Kürze veröffentlicht
  
  Volker Smielick, Director Financial Services, KPMG
  Christen Kirchner, Head of Fraud & Compliance, Northern Europe, SAS
  
  
• 15:55 – 16:15
  Titel wird in Kürze veröffentlicht
  
  N.N., R+V, N.N., d-fine

(session in English)

• 14:00 – 14:15
  Trust at Scale: How Data and AI Are Reshaping Health and Life Sciences
  As Health and Life Sciences organizations scale AI across research, patient care, development, and operations, trust becomes the defining requirement. In this presentation, SAS shares its vision for the future of health and life sciences - one where advanced analytics, AI, and governance are designed together. We will show how SAS supports customers across Health Care and Life Sciences, enabling them to convert complex, regulated data into reliable, explainable insights that stand up to scientific, regulatory, and operational scrutiny.
  
  Dr. Mark Lambrecht, Global Head, SAS Health Care and Life Sciences Advisory
  
  
• 14:15 – 14:40
  From Data Cook to Data Caterer - Building the Kitchen That Transforms Pharmaceutical Analytics
  The "Data Caterer" concept — first introduced as a keynote provocation to the PHUSE community — challenged statistical programmers to stop arguing about the oven and start focusing on the meal. It reframed the role from task executor who produces tables to outcome owner who enables decisions with traceable evidence.
  
  This session picks up where the vision left off. Because vision without architecture is just a slogan. At Bayer, the kitchen is now being built — the ecosystem that makes Data Catering repeatable, compliant, and scalable.
  
  Sascha Ahrweiler, Global Head of Statistical Programming & Analysis Strategy & Operations, Bayer and Board Member, PHUSE (Director for Communication and Brand Strategy)
  
  
• 14:40 – 15:05
  From Reactive to Proactive: Building a Data-Driven Hospital Command Center on SAS Viya
  Frankfurt University Hospital is transforming resource management from reactive to proactive. After reducing unused ICU beds by 40% during the pandemic through predictive modelling, we now integrate retrospective analyses, real-time dashboards, and short- to medium-term forecasts in our new Hospital Command Center. Powered by SAS Viya and enhanced by the KAI chatbot, this approach democratizes data access for clinical staff, enabling faster decisions, optimized patient flow, and resilience in an era of rising demand and workforce constraints.
  
  Dr. Michael von Wagner, Chief Medical Information Officer, Universitätsklinik Frankfurt
  
  
• 15:05 – 15:20
  Pause
  
  
• 15:20 – 15:45
  Digitalstrategie der Medizinischen Universität Lausitz – Carl Thiem und sicherer Umgang mit dem „Gesundheitsdatenschatz“
  (presentation in German)
  Mit der neuen Digitalisierungsstrategie für die junge Medizinische Universität Lausitz – Carl Thiem zeigen wir den Weg auf, wie wir digitales Leitkrankenhaus und die Modellregion digital befähigen wollen. Entscheidend dabei ist den Dreiklang aus Versorgungsbedarf, Daten und Technologie in den Einklang zu bringen. Zusätzlich werden erste Ideen von ZeroTrust@healthcare und Informationssicherheit auf Basis analytischen risikobasierter Entscheidungen vorgestellt.
  
  Frank Engelking, Vorstand & Informationssicherheitsbeauftragter, Medizinische Universität Lausitz – Carl Thiem
  
  
• 15:45 – 16:15
  Panel: Real Stories and Trusted Impact: Moving AI from Experiment to Enterprise in Health and Life Sciences
  A forward-looking discussion on how Health and Life Sciences organizations are using trusted AI to make transparent and explainable decisions that improve health outcomes and operational efficiency - with governance that keeps models transparent, monitored and compliant from build through scale.

• 14:00 – 14:20
  Opening & SAS Strategy
  
  N.N., SAS
  
  
• 14:20 – 14:40
  angefragt
  
  
• 14:40 – 15:00
  Worker Safety in Action
  Wienerberger's Pilotprojekt zur Vermeidung von Maschinenbewegungen in Sicherheitszonen während sich Personen darin aufhalten. Mit SAS ESP werden Videos in Echtzeit verarbeitet, anonymisiert und sicherheitsrelevante Daten permanent zur Verfügung gestellt.
  
  Florian Zittmayer, Team Lead Data Science & Analytics, Wienerberger
  
  
• 15:00 – 15:15
  Pause
  
  
• 15:15 – 15:35
  Erfahrungen DI Migration von SAS 9 zu SAS Viya 4
  In diesem Vortrag berichten wir über unsere praktischen Erfahrungen bei der Migration von SAS 9.4 Data Integration Jobs nach SAS Viya, ausgeführt mit SAS Studio Flows. Der Fokus liegt auf der Übertragung und Anpassung von bestehenden Jobs, Tabellen und User Written Transformations. Wir beleuchten die Herausforderungen und Lösungsansätze im Migrationsprozess und zeigen, wie wir die Funktionalität und Performance der Datenintegrationsprozesse erfolgreich erhalten und optimieren konnten. Abschließend geben wir Empfehlungen für die Planung und Umsetzung ähnlicher Migrationsprojekte.
  
  Martin Herold, Product Manager, Fraport
  
  
• 15:35 – 15:55
  Scalable and Affordable AI RAG and Predictive Maintenance, via SAS RAM on Intel
  
  Andreas Timm, Executive Director Sales Central Europe, Intel
  
  
• 15:55 – 16:15
  AI & Analytics in a Box: Sovereign SAS Viya with HPE
  The promise of AI-powered analytics has always come with an uncomfortable condition: send your data to the cloud first. That trade-off is no longer one you have to make. HPE introduces the "AI/Analytics in a Box" for data and AI sovereignty— a full spectrum of deployment models for SAS Viya, from on-premises, private cloud, and hybrid cloud to fully disconnected and air-gapped dark sites. These architectures deliver the complete power of SAS Viya without your data ever leaving your own infrastructure. True sovereignty unlocked! Built on HPE GreenLake, this offering brings the cloud consumption and management experience to where your data already lives.
  
  Stefan Wiesböck, Strategic Sales Lead Hybrid Cloud Solutions, HPE

• 14:00 – 14:15
  Opening & Innovations
  
  Andreas Heiz, Sr Director, Pre-Sales Support, Customer Insight, SAS
  
  
• 14:15 – 14:35
  Titel wird in Kürze veröffentlicht
  
  Robert Neuwirth, Product Owner CRM, Erste Bank
  
  
• 14:35 – 15:00
  Live Demo – KI Customer Journey Next Level
  Gain inspiration on how the use of artificial intelligence improves the customer experience and opens up new approaches for your marketing team.
  
  Mathias Bouten, Principal Solution Development & Deployment Consultant, Global CLC
  Claudia Spermann, Specialist Business, Global CLC
  
  
  
• 15:00 – 15:15
  Break
  
  
• 15:15 – 15:35
  Driving Market Leadership and NPS Excellence with Data‑Driven Contextual Campaigns
  In a fast‑moving telecom market, Hrvatski Telekom has leveraged the SAS Customer Intelligence platform to drive B2C campaigns and consistently deliver large‑scale, personalized and contextual interactions across all channels. This data‑driven approach is core to the company’s value‑based marketing philosophy, enabling improved growth and adaptability. As an early adopter, HT embedded SAS CI at the core of its CVM and CX stack and expanded into advanced digital channels such as its own TV channel and a DMP platform.
  
  Smilja Pilić‑Velimirović, Omnichannel Marketing Director, Hrvatski Telekom (Deutsche Telekom Group)
  
  
• 15:35 – 15:55
  What’s New: Insights and Sneak Peeks in CI360
  AI for marketing – understanding, grasping, applying. Better decisions in marketing, faster insights and quicker campaign execution.
  
  Mathias Bouten, Principal Solution Development & Deployment Consultant, Global CLC
  Claudia Spermann, Specialist Business, Global CLC
  
  
  
• 15:55–16:15
  Panel Discussion – “KI in Marketing Automation”
  
  N.N.