Amsterdam • Muziekgebouw aan 't IJ • 2 June 2026
Join us in the vibrant city of Amsterdam for this exclusive, free, in person event bringing leaders, practitioners and partners together around the real world of data and AI.
SAS Innovate on Tour will give you practical, evidence-based insights on how:
- Organisations make decisions confidently with AI they can trust.
- Industry specific SAS solutions give companies a competitive edge.
- Partners help scale AI across complex environments.
- Transparency and governance unlock innovation with AI.
Plus, you’ll connect with industry peers, experts and partners to share best practices of data and AI turning insight into action.
Whether you define strategy, build models, deploy systems or support clients, SAS Innovate on Tour is your opportunity to join us in our 50th year as a trusted partner across business, government and society.
SAS Innovate on Tour Amsterdam – register now to secure your place, as spaces are limited.
SAS Innovate on Tour - Amsterdam
Highlights 2025
Keynote Speakers
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Inti De Ceukelaire - Ethical hacker
General speakers
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Fernanda Freitas
VP Jurídico, Compliance e RIAtvos Energia
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Nicky Furlong
Senior Director, Public Sector – Northern EuropeSAS
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José María Alonso
Senior Manager, Prevención del Fraude y el Crimen FinancieroDeloitte
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Alexander Tikhonov
Regional Director, Middle East, Turkey and AfricaSAS
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Javier Álvarez
Director Comercial del área Data, IA y AnalyticsTimestamp
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Valentyna Pysarieva
Analytics ConsultantSAS
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Ahmed Drissi
APAC AML LeadSAS
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Mayur Jadhav
Senior AdvisorPosten Bring AS
Agenda
09:30 - 10:30
Welcome & registrations
10:30 - 12:00
Main stage opening sessions
12:00 - 13:30
lunch and networking at Innovation Square
13:30 - 15:30
Engage & exchange tracks (still subject to change)
- Financial Services
- Public Sector & Healthcare
- Life Sciences
- Technical Users
- SAS Hackathon Bootcamp
13:30 - 15:30
Engage & exchange tracks
12:00 - 13:30
Agenda Accordion for more extensive information or more than one session in time slot
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Presenters: Name, Company | Name, Company
15:30 - 16:00
Networking break
16:00 - 17:30
Closing remarks and keynote ‘Artifhacking Intelligence’ by Inti De Ceukelaire
17:30 - 18:30
Networking drinks & bites
What to expect
Join us in Amsterdam to learn how to boost productivity with data and AI. This complimentary event will provide something for everyone – top executives, IT directors, data scientists, engineers, analysts and SAS partners across industries.
Turn data into decisions you trust
Hear how SAS makes sure AI can be trusted and how industries feel safe and confident in the decisions they make.
Responsibly use trusted and transparently governed AI
Learn how you can drive meaningful impact for your organization using data and AI responsibly and effectively, all while prioritizing transparency and governance.
Industry-first insights
Hear real stories from your industry and learn how peers are applying AI to solve sector specific challenges.
Actionable ideas, real impact
Discover ways to scale AI across your organization with simplicity and speed. Get practical guidance on building compliant, future-proof AI systems.
Conference Experience
Join us and bring your team. We’ll bring content, inspiration, networking, and fun!
Viya Ball Pit
A fun way to remind us how to get insights faster with a more productive data and AI platform.
Innovation Square
Get to know SAS partners, their services and solutions or check out interactive demos.
More experiences will be added so stay tuned!
Registration
It’s free to register for Innovate on Tour in Amsterdam however spaces are limited, so register now to request your place.
Sponsors/Partners
Inti De Ceukelaire
Ethical hacker, Internet Entrepreneur
Inti De Ceukelaire won the unofficial world hacking championship in Las Vegas in 2018. As an ethical hacker, he targets security vulnerabilities at companies and public institutions, protecting them from cybercriminals. You might know Inti from various talk shows like "De Ideale Wereld," "De Afspraak," "Factcheckers," and "De Tafel van Gert," or as a cybersecurity expert for various news channels. In 2021, he debuted his first successful on-stage show, "Hackefietjes," which explored the ethical side of hacking.