London • Kings Place • 4 June 2025

Join Us in London to Discover What's Next in AI Innovation and Optimization!
At SAS Innovate, we invite data scientists, users, and analysts to troubleshoot, brainstorm, and find solutions to unique challenges. Gain valuable insights into emerging technologies, discover innovative solutions, and engage in hands-on workshops, expert-led sessions, while connecting with peers to drive innovation.
General speakers
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Emma McDonald Channel Sales Director, Northern EuropeSAS
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Richard Collins Head of TechnologyDemarq
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Ben Guy Head of Reporting and ImpairmentMetro Bank
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Carrie Foreman Principal Managed Services ConsultantKatalyze Data
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Ian Amaranayake Delivery DirectorKatalyze Data
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Mike Forno PartnerFRG
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Mayur Jadhav Senior AdvisorPosten Bring AS
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Stewart Jardine Risk Infrastructure ManagerAldermore
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Luka Lovosevic Principal solutions engineer Singlestore
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Jane McBurney Staff Officer, Army Data and AnalyticBritish Army
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Rajeeve Narula Technology AdvisorSAS
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Erik Eknor Ackzell SAS Wizard (Training Consultant)SAS
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Kyriakos Fistos Data Scientist | AI & Analytics Advisor SAS
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Harry Keen Product EvangelistSAS
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David Shannon Principal Systems EngineerSAS
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Steven Burgess Digital Transformation and AI Lead - UK Defence, National Security and Public SafetySAS
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David Smith Head of Technology, Northern Europe SAS
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George Beevers Principal Systems EngineerSAS
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Patric Hamilton Data Engineering AdvisorSAS
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Phoebe Ho Data ScientistSAS
Agenda
08:30 - 09:30
Registration and Welcome Coffee
09:30 - 09:35
09:35 - 10:30
Keynote: Outcomes that Outperform – Details ►
Bryan Harris, Executive Vice President and Chief Technology Officer, SAS
SAS® Viya® Portfolio Deep Dive – Details ►
Jared Peterson, Senior Vice President of Platform Engineering, R&D, SAS
Véronique Van Vlasselaer, Analytics and AI lead, SAS
Trustworthy AI & Intelligent Decisioning – Details ►
Stu Bradley, Senior Vice President, Risk, Fraud and Compliance Solutions, SAS
10:30 - 11:00
What's new in the SAS Platform - Details ►
David Smith – Head of Technology, Northern Europe
11:00 - 11:45
Break and Networking
11:45 - 12:15
Breakout Sessions - One
- Unleash AI - Natural Language Processing and SAS Visual Text Analytics®: What is VTA & How to Utilize it to Analyze Your Text Data
Phoebe Ho, SAS - Revamping your Landscape - The Data Engineers Guide to shaping data for AI
Patric Hamilton, SAS - Masters of Data - Data Maker: End to end demo
Harry Keen, Product Evangelist - Tech Wizards - SingleStore - The Performance You Need For Enterprise AI
Luka Lovosevic, SingleStore
12:25 - 12:55
Breakout Sessions - Two
- Unleash AI - People, Process, Technology - Organisational Change in Readiness for AI
Richard Collins, Demarq and Ben Guy, Metro Bank - Revamping your Landscape - Using Cloud Storage for Cost Effective SAS Usage
George Beevers, SAS - Masters of Data - BASE SAS vs. CASL: 5 Key Differences to Modernise Your Analytics Workflow in SAS® Viya®
Mayur Jadhav, Senior Advisor, Posten Bring AS - Tech Wizards
13:00 - 14:15
Lunch and Networking
14:15 - 14:45
Breakout Sessions - Three
- Unleash AI - Accelerating AI Innovation at the British Army
Jane McBurney, British Army and Steven Burgess, SAS - Revamping your Landscape - Code Smart, Run Fast: CASL Programming the Native Way in SAS® Viya®
Erik Eknor Ackzell, SAS Wizard (Training Consultant) SAS - Masters of Data - Innovating Insights: Elevate your presentations with SAS® Viya®
Carrie Foreman, Katalyze and Ian Amaranayake, Katalyze
- Tech Wizards - Workbench
14:55 - 15:25
Breakout Sessions - Four
- Unleash AI - AI Governance: A Strategic Imperative for Trusted Innovation
Kyriakos Fistos, SAS - Revamping your Landscape - Choose Your Own (Viya) Adventure: Three Paths to Success
Michael Forno, FRG - Masters of Data - SAS® Information Catalog API for Governed Data Pipelines
Stewart Jardine, Aldermore and Rajeeve Narula, SAS - Tech Wizards - Designing, Orchestrating and Governing Agentic AI with SAS® Intelligent Decisioning
David Shannon, Principal Systems Engineer, SAS
15:30 - 16:10
Break and Networking
16:50 - 17:00
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17:15 - 18:15
Drinks reception
00:00 - 00:00
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What to expect
Join us in London to learn how to boost productivity with data and AI. We welcome data scientists, users, practioners, analysts - there is something for everyone.
Cut through complexity to get more done
Discover how to simplify processes and enhance productivity using data and AI. Streamline workflows, automate tasks and make data-driven decisions that propel strategic growth.
Move beyond the generative AI hype
Explore practical applications of GenAI that deliver real value. Understand AI’s capabilities and limitations and learn how to integrate it effectively into your business.
Realize the potential of trustworthy AI
Learn to build AI systems that are reliable, transparent and ethical. Ensure your models comply with AI legislation such as the EU AI Act . Create models that are fair, unbiased and secure to build confidence with your stakeholders and enhance your AI credibility.
Start developing your blueprint for AI innovation
Craft scalable, sustainable AI initiatives that align with your business objectives. Learn how SAS’ robust AI experience can help you develop a roadmap for AI implementation.
Conference Experience
Welcome to a unique user forum where innovation meets application. Immerse yourself in live demos and real-world use cases as our expert-led sessions showcase the latest tools and techniques for optimising workflows and accelerating AI innovation. Learn how to harness the power of AI and machine learning to solve complex problems more efficiently, unlock deeper insights, and drive innovation.

GenAI Maturity Assessment
Where are you in your GenAI journey? Compare your progress to 1,600 of your peers in this interactive assessment. Are you an Observer, Explorer or Leader? And what does that mean for you?

SAS® Viya® Value Calculator
Can you put a price on productivity? Turns out the answer is yes. A study by The Futurum Group proved that SAS Viya increases productivity by an average of 4.6x. Find out what that could mean for you.
Registration
Register now for SAS Innovate on Tour London 2025. Participation is free of charge.
Sponsors









Alex Wood
Ex-Fraudster and Global Motivational Speaker
Alex is one of the most highly sought-after speakers in global finance. However, he was also responsible for some of the most high-profile and high-harm financial offences in modern criminal history.
His early career was in the music industry. Aged just 13 he began to tour the world as a violin virtuoso and performed under the greatest conductors of the modern era. He was awarded prestigious scholarships to attend the Purcell School, the Royal Academy of Music and the Royal College of Music, won an array of major prizes and regularly performed for the Royal family.
Aged 24 his career was abruptly halted by the onset of Repetitive Strain Injury in his right hand and faced with mounting debts and no source of income, his criminal career began. His life spiralled out of control, culminating in several years spent in prison for a number of dishonesty offences - everything from impersonating the 13th Duke of Marlborough to committing multi-million pound cyber-crime.
Since his release from prison in early 2022 Alex has turned his life around and become a leading figure in the counter-fraud profession.
Alex made his speaking debut in February 2023 (where he delivered a Keynote Speech at Counter Fraud 2023, organised by the Cabinet Office, the Public Sector Fraud Authority and GovNet). He has since delivered over a hundred speeches across the UK and throughout Europe, Asia and Latin America.
Alex is a regular guest on mainstream television and radio, having recently contributed to shows on BBC Radio 4 (including "Five Ways They Get You" with Shari Vahl and "File on 4") and Talk TV.
In addition to his speaking engagements, Alex consults for the world’s largest financial institutions (including Tier 1 banks, insurance providers, law firms and risk experts) so as to enable a deep understanding of the ‘Fraud Mindset’ as well as sophisticated ‘Social Engineering’ techniques and the threat of emerging technology (such as AI and Quantum Computing).
Alex regularly speaks for and advises a number of Government departments including the Home Office, the NHS, the FCA and the Foreign, Commonwealth & Development Office (FCDO).
Alex sits on the Board of Advisors of FFAC C.I.C. which works with banks, lawyers, law enforcement and Government to educate children about the risks of involvement in mule activity.
While in prison, Alex was signed by the world-leading literary agent Andrew Lownie. He is represented in the UK / Europe by Matthew Fisher at SCAMP Speakers and in the USA by A-Speakers.
In March 2025 Alex was made a Fellow of the Royal Society of Arts.