London • Kings Place • 3 June 2025
Join us in London
Make Data & AI the driver of your success
At SAS Innovate, we welcome leaders from across industries, along with SAS’ trusted industry partners, to explore the latest trends in analytics and AI. Through insightful sessions led by industry experts, you'll gain valuable knowledge on emerging technologies, discover innovative solutions, and learn how to apply cutting-edge analytics to drive strategic growth, enhance decision-making, and stay ahead in a rapidly evolving landscape.
Keynote Speakers
General speakers
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Mark Stevenson
Reluctant Futurist -
Prof. Robert Lorenz
PresidentCleveland Clinic London
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Katherine Stewart
Global Lead for Policy & Insights researchEconomist Impact
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Daniel Hickmore
Life Sciences R&D Sales and Strategy Leader Europe, Middle East and APJAWS
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Mark Thundercliffe
Former CRO – HSBC, Virgin Money Senior Advisor – SAS
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Alaric Jackson
Chief Technology and Data OfficerFortrea
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Oliver Kenward
Senior Partner Development ManagerMicrosoft UK
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Alana Robertson
Head of AI and Advanced Analytics Data and PlatformsFirst Central Insurance & Technology Group
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Jeremy Kingsley
Global Lead Strategic ForesightEconomist Impact
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Shaun Bennie
Head of Risk InfrastructureAldermore Bank
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Ben Hughes
Senior Vice President and Chief Product & Technology Officer (CPTO)IQVIA
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Holger Dach
Head Statistical Programming & AnalyticsBayer
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Oliver Patel
Head of Enterprise AI GovernanceAstraZeneca
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Parag Limaye
Managing DirectorDeloitte Consulting
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Elaine Kedwards
Geospatial and Analysis LeadMOD
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Samuel King
Assistant Head of AnalyticsMOD
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Sinead Rothwell
PartnerDeloitte
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Grazia Rapisarda
Former Global Head of Model Risk AuditBarclays
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Satya Nadella
CEOMicrosoft
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Penelope Clark
Director of Fraud, Credit Risk & ComplianceVirgin Media O2
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Lucy Hasson
Group COOGB Bank
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Nidhi Agarwal
Chief Model Risk OfficerVirgin Money
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Clare Mortimer
PartnerDeloitte
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Professor Steven Meers
Fellow, Cyber and Information Systems Division, Defence Science and Technology LaboratoryMinistry of Defence
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Camilla Austerberry
Emerging Technology Risk DirectorKPMG
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Colonel Jon Lowe
OfficerBritish Army
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Stefan Crossfield
SAS
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Matt Bishop
Microsoft
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Damian McLoughlin
Director in AI & Data practiceDeloitte
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Ines Hauner
EMEA Alliance LeaderAWS Analytics and Generative AI
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Tim Pickering
Risk ManagerNationwide
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Steven Tiell
Global Head of AI Governance Advisory and Nonresident Senior Fellow at the Atlantic Council GeoTech CenterSAS
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Harry Keen
Product EvangelistSAS
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Sherrine Eid
Head of Epidemiology, RWE and Observational Research and an Ethics AmbassadorSAS
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Johnny Steele
Director of BankingSAS
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Nicky Furlong
Senior Director, Public Sector – Northern EuropeSAS
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Dr Iain Brown
Head of Data ScienceSAS
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Paul Ridge
DirectorSAS
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Stephen Yeo
Marketing DirectorSAS
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Caroline Payne
Solutions Director, Customer AdvisorySAS
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Andrew Pollard
Insurance LeadSAS
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Stu Bradley
Senior Vice President, Risk, Fraud and Compliance SolutionsSAS
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Emma McDonald
Channel Sales Director, Northern EuropeSAS
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Jared Peterson
Senior Vice President of Platform Engineering, R&DSAS
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David Smith
Head of Technology, Northern Europe SAS
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David Shannon
Principal Systems EngineerSAS
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Michael Gregory
Director of Underwriting StrategyRSA
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Oana Avramescu
Sr Manager, Global Insurance Solutions LeaderSAS
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Philip Attwood
Director of ImpactChild Rescue Coalition
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Temporary Chief Constable Murray
Lead for Artificial IntelligenceNational Police Chiefs Council
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Detective Chief Inspector Olly Clarke
National Coordinator for Covert Online Child Sexual Abuse OperationsNational Police Chiefs Council
Agenda
08:30 - 09:20
Registration
08:45 - 09:15
SAS & Microsoft – Better Together – Details ►
Oliver Kenward, Senior Partner Development Manager, Microsoft UK
SAS & AWS – Trusted Decisions With SAS on AWS – Details ►
Ines Hauner, EMEA Alliance Leader, AWS Analytics and Generative AI
SAS & Deloitte - Unlock the full potential of your analytics ecosystem – Details ►
Damian McLoughlin, Director AI & Data practice, Deloitte
09:20 - 09:30
Welcome
Caroline Payne, Solutions Director, Customer Advisory, SAS
09:30 - 11:30
Keynote: Outcomes that Outperform – Details ►
Bryan Harris, Executive Vice President and Chief Technology Officer, SAS
More Productive Data & AI: The SAS® Viya® Portfolio – Details ►
Jared Peterson, Senior Vice President of Platform Engineering, R&D, SAS
Véronique Van Vlasselaer, Analytics and AI lead, SAS
Responsible AI Driven Decisions – Details ►
Stu Bradley, Senior Vice President, Risk, Fraud and Compliance Solutions, SAS
AI for Everyone, Everywhere – Details ►
Emma McDonald, Channel Sales Director, Northern Europe, SAS
Special Conversation: SAS + Microsoft on the AI Era – Details ►
Dr Jim Goodnight, CEO, SAS
Satya Nadella, President and CEO Microsoft
11:30 - 12:00
Break and Networking
12:00 - 12:45
Decision-Making in the AI Age: How to Choose the Right Governance Framework – Details ►
Dr Iain Brown , Head of Data Science, SAS
Grazia Rapisarda, Former Global Head of Model Risk Audit, Barclays
Oliver Patel, Head of Enterprise AI Governance, AstraZeneca
12:45 - 13:00
Gen AI Adoption in Northern Europe – Details ►
Dr Iain Brown , Head of Data Science, SAS
Stephen Yeo, Marketing Director, SAS
13:00 - 14:00
Lunch and Networking
14:00 - 17:30
Afternoon Break-Out Sessions
17:30 - 18:00
18:00 - 19:00
Reception and BBQ
What to expect
Join us at SAS Innovate on tour in London to learn how to optimise operations. We welcome industry leaders, IT directors, SAS partners across industries - anyone interested in learning how to make the most of data and AI.
Cut through complexity to get more done
Discover how to simplify processes and enhance productivity using data and AI. Streamline workflows, automate tasks and make data-driven decisions that propel strategic growth.
Move beyond the generative AI hype
Explore practical applications of GenAI that deliver real value. Understand AI’s capabilities and limitations and learn how to integrate it effectively into your business.
Realize the potential of trustworthy AI
Learn to build AI systems that are reliable, transparent and ethical. Ensure your models comply with AI legislation such as the EU AI Act. Create models that are fair, unbiased and secure to build confidence with your stakeholders and enhance your AI credibility.
Start developing your blueprint for AI innovation
Craft scalable, sustainable AI initiatives that align with your business objectives. Learn how SAS’ robust AI experience can help you develop a roadmap for AI implementation.
Conference Experience
Join us for a high-level overview of AI-driven transformation across industries. Engage in targeted breakout sessions tailored to your sector, where thought leaders and industry experts will explore how AI is reshaping business strategies, and driving innovation. Expect in-depth discussions, real-world case studies, and actionable insights to help you navigate the future of AI, optimise your operations, and accelerate growth within your industry.
GenAI Maturity Assessment
Where are you in your GenAI journey? Compare your progress to 1,600 of your peers in this interactive assessment. Are you an Observer, Explorer or Leader? And what does that mean for you?
SAS® Viya® Value Calculator
Can you put a price on productivity? Turns out the answer is yes. A study by The Futurum Group proved that SAS Viya increases productivity by an average of 4.6x. Find out what that could mean for you.
Registration
Register now for SAS Innovate on Tour London 2025. Participation is free of charge.
Please note this event is at full capacity.
Sponsors
Michael Wooldridge
Ashall Professor of the Foundations of Artificial Intelligence at the University of Oxford
Michael Wooldridge is the Ashall Professor of the Foundations of Artificial Intelligence at the University of Oxford. He has been an AI researcher for more than 30 years, and has published more than 450 scientific articles on the subject, including nine books, translated into eight languages. He is a Fellow of the Association for Computing Machinery (ACM), the Association for the Advancement of AI (AAAI), and the European Association for AI (EurAI), and is a member of Academia Europaea. His is President Elect of the Association for Advancement of AI (AAAI); from 2014-16, he was President of the European Association for AI, and from 2015-17 he was President of the International Joint Conference on AI (IJCAI); he is currently co-editor in chief of “Artificial Intelligence” journal. He has received the Lovelace medal from the British Computer Society (2020), the Patrick Henry Winston Outstanding Educator Award from the Association for Advancement of AI (2021), and the Distinguished Service Award from the European Association for AI (2023). In 2023 he was appointed specialist advisor to the House of Lords inquiry on Large Language Models. He has published two popular science introductions to AI: the Ladybird Expert Guide to AI (2018), and The Road to Conscious Machines (2020). He presented the 2023 Royal Institution Christmas Lectures, broadcast by BBC TV over December 2023, in the 198th year of the series.
Bryan Harris
Executive Vice President and Chief Technology Officer, SAS
As Executive Vice President and Chief Technology Officer, Bryan Harris is responsible for SAS’ award-winning software portfolio that empowers organizations with data and AI. In this role, he leads a global research and development (R&D) organization of nearly 4,000 people focusing on product design, engineering, advanced analytics and AI, industry solutions, modeling and quantum computing.
Under Harris’ leadership, SAS launched the cloud-native SAS Viya platform and unified the entire portfolio across industry solutions and models. He is also known for his dedication to fostering a purpose-driven, inclusive culture within the R&D organization. He has led several initiatives to support professional growth and encourage cross-divisional collaboration, all of which contribute to SAS’ reputation as a top employer in the technology industry.
Information
Thank you for your interest in SAS Innovate on Tour in London! We're thrilled by the response and wanted to let you know that the event is currently at full capacity.
However, don't worry – you can still join our waitlist! If a spot opens up, we'll notify you right away. Please close this tab and register in the normal way and we will capture your registration.
We appreciate your understanding and hope to see you there!

