Amsterdam • Muziekgebouw aan 't IJ • 2 June 2026
Join us in the vibrant city of Amsterdam for this exclusive, free, in person event bringing leaders, practitioners and partners together around the real world of data and AI.
SAS Innovate on Tour will give you practical, evidence-based insights on how:
- Organisations make decisions confidently with AI they can trust.
- Industry specific SAS solutions give companies a competitive edge.
- Partners help scale AI across complex environments.
- Transparency and governance unlock innovation with AI.
Plus, you’ll connect with industry peers, experts and partners to share best practices of data and AI turning insight into action.
Whether you define strategy, build models, deploy systems or support clients, SAS Innovate on Tour is your opportunity to join us in our 50th year as a trusted partner across business, government and society.
SAS Innovate on Tour Amsterdam – register now to secure your place, as spaces are limited.
SAS Innovate on Tour - Amsterdam
Highlights 2025
Keynote Speakers
Speakers
- Inti De Ceuckelaire Ethical hacker, Internet Entrepreneur
- Paul Vervuren Principal Clinical & Health Data StrategyDanone
- Adriaan Schutte Director of Information Services Rijkwaterstaat Netwerken
- Rick Koetsier Lead Data IntelligenceKNVB
- Can Yurtseven AI/Cloud Solution ArchitectIntel
- Bjorn Daems Director, Statistical ProgramingArgenx
- Maarten van Leeuwen Senior Technology Officer and Deputy CTORijkswaterstaat
- Patrick Özer PartnerKPMG Advisory
- Imke Bloemen PhD candidate Erasmus MC
- Imane Ihaddouchen PhD candidate Erasmus MC
- Julia van Wijngaarden PhD candidate Erasmus MC
- Luis Andre Soriano Senior Statistical Programmer | Project LeadOCS Life Sciences
- Van Thang Hoang BiostatisticianSGS
- Colin Nugteren Co-founderNotilyze
- Patrick Xhonneux Senior Vice President, MarketingSAS
- Reggie Townsend Vice President, AI Ethics, Governance and Social ImpactSAS
- Dr. Iain Brown Global Head of AI & Data Science, SAS | Adjunct Professor, University of SouthamptonSAS
- Nicky Furlong EMEA Head of: Public SectorSAS
- Katarina Garai CFE, Fraud & Compliance Solutions AdvisorSAS
- Mark Lambrecht Global Head of Health and Life Sciences AdvisorySAS
- Mathias Coopmans Head of Customer Advisory BeneluxSAS
- Véronique Van Vlasselaer Head of AI & Data Science EMEASAS
- Anthony Severeyns Principal Systems EngineerSAS
- Maurits Bakker Senior Risk LeaderSAS
- Frédéric Hennequin Head of AI for Risk, Fraud & Compliance, Global Customer AdvisorySAS
- Margarita Mersiyanova Senior Industry Consultant, Global Health & Life Sciences Customer AdvisorySAS
- Nicoline Mol Sales Director, Government & HealthcareSAS Benelux
- Rob Taylor Product Management Lead for MarTech and AdTech SolutionsSAS
- Joran Roor Senior Systems EngineerSAS
- Hayo Baas Principal Business Solutions ManagerSAS
- Mattia Guglielmelli Pre/Post‑Sales Systems EngineerSAS
More speakers will be announced soon!
Agenda
09:30 - 10:30
Welcome & registrations
10:30 - 12:00
Main stage opening sessions
Where Human Ingenuity Meets AI in Action
What does real AI impact look like when it’s accountable, governed, and delivering measurable results today?
In this 90 minute session, we showcase how leading organizations are moving AI from promise to practice—combining human expertise and advanced analytics to drive real business outcomes. You’ll see how domain knowledge, responsible design, and intelligent systems work together to power better decisions at scale.
We explore what makes AI truly enterprise ready, starting with trust. Learn how organizations are embedding transparency, accountability, and governance across the AI lifecycle—and why trustworthy AI is becoming a competitive advantage, not just a requirement.
You’ll then see how these capabilities come together on the SAS Viya platform, where teams are shortening time to value, scaling innovation, and operationalizing AI with confidence. From copilots to autonomous agents, AI is accelerating across the analytics lifecycle—delivering impact where it matters most.
This isn’t a vision of what might happen someday.
It’s what’s delivering value now—and how you can put it to work in your organization.
12:00 - 13:30
Lunch and networking at Innovation Square
13:30 - 15:30
Breakout Sessions: Engage & exchange tracks
Breakout sessions: after the plenary session, you can choose a breakout session. Indicate your preferred journey on the registration form.
13:30 - 15:30
Engage & exchange tracks (still subject to change)
- Financial Services
Financial Services at the Inflection Point
Financial institutions are navigating unprecedented volatility, regulatory pressure and rising financial crime, while AI is rapidly evolving from experimentation to industrialized decision-making.
This track explores how banks and insurers can create value in uncertain times by moving to governed, agentic and scalable AI. Through practical sessions on risk and regulatory management and fraud and financial crime prevention, you’ll gain concrete insights into how leading organizations modernize decision systems, strengthen resilience and deliver better outcomes with trusted AI.
Agenda details coming soon.
- Public Sector & Healthcare
- Life Sciences
From Data to Decisions: Driving Value in Life Sciences with Trusted Data & AI
Life Sciences organizations face growing pressure to accelerate innovation, shorten development timelines and demonstrate real-world impact, all while navigating increasing regulatory and data complexity. With rapid advances in AI and analytics, the challenge is no longer whether to modernize, but where to focus first.
In this session, hear from leaders from SAS, our partners and our customers on how trusted data, AI and advanced analytics are reshaping the life sciences landscape and enabling more confident decisions across the value chain and around the world.
Agenda details coming soon.
- Technical Users
- Marketing Technology
From Data to Decisions: Driving Value in Life Sciences with Trusted Data & AI
Session will be moderated by SAS Dr. Mark Lambrecht and Luis Andre Soriano ,Senior Statistical Programmer , OCS Life Sciences
- Life Sciences organizations face growing pressure to accelerate innovation, shorten development timelines and demonstrate real-world impact, all while navigating increasing regulatory and data complexity. With rapid advances in AI and analytics, the challenge is no longer whether to modernize, but where to focus first. In this session, hear from leaders from SAS, our partners and our customers on how trusted data, AI and advanced analytics are reshaping the life sciences landscape and enabling more confident decisions across the value chain and around the world.
Presentation 1- Trust at Scale: How Data and AI Are Reshaping Life Sciences
- As Life Sciences organizations scale AI across research, development, and operations, trust becomes the defining requirement. In this presentation, SAS shares its vision for the future of life sciences - one where advanced analytics, AI, and governance are designed together. We will show how SAS supports customers across the Life Sciences value chain, enabling them to convert complex, regulated data into reliable, explainable insights that stand up to scientific, regulatory, and operational scrutiny.
Dr. Mark Lambrecht, Global Head, SAS Health Care and Life Sciences Advisory
Presentation 2 Title: Modernizing Clinical Data Workflows: Real-World Insights from SAS Viya Evaluation
- This paper presents a comprehensive evaluation of SAS Viya’s capabilities in transforming clinical data workflows within a biopharma context. Different Real-world use-cases—ranging from autoscaling and open-source integration to advanced biomarker analytics and model management—were implemented and assessed. The study highlights Viya’s impact on execution efficiency, interoperability with R and Databricks, and support for custom applications and dashboards. Key learnings include substantial reductions in processing time, seamless integration with open-source tools, and enhanced support for scalable, collaborative analytics. The findings inform best practices for migrating from legacy platforms to Viya, leveraging SAS Managed Cloud Services, for next-generation clinical data operations.
Bjorn Daems, Director, Statistical Programing, ArgenX
Presentation 3- Turn insights into actionable outcomes: Exploring how data, AI and RWE are shaping smarter clinical trial protocols.
- Clinical trials are evolving fast. Learn how trusted data, AI and real‑world evidence are enabling more efficient, patient‑centric trial protocols; Helping life sciences teams move from insight to action while navigating regulatory and data complexity.
Dr. Margarita Mersiyanova, Sr Industry Consultant, SAS Life Sciences Advisory
Presentation 4 -Title: From Code Validation to Code Generation: A Human-Centered Generative AI Collaboration Between SGS and SAS
- SGS Pharma - Clinical Research and SAS have been collaborating to explore how generative AI can support clinical programming workflows.
- The initial phase of the collaboration focused on AI-assisted code validation, evaluating how generative AI can automate the review and verification of programming. The collaboration has since expanded to explore AI-driven code generation for common CDISC ADaM domains. Future areas of collaboration between SGS and SAS include automated generation of define.xml metadata, as well as support for more advanced efficacy domains.
- This presentation will share key lessons from AI-driven code validation and generation, and how these approaches can help improve efficiency while maintaining quality, transparency, and regulatory requirements.
Hoang Van Thang, Biostatistician, SGS
Closing panel discussion
- Real Stories and Trusted Impact: Moving AI from Experiment to Enterprise in Life Sciences
A forward-looking discussion on how Life Sciences organizations are turning AI into a trusted operational capability - with governance that keeps models transparent, monitored and compliant from build through scale.
Paul Vervuren, Principal Clinical Data Strategy at Danone
15:30 - 16:00
Networking break at Innovation Square
16:00 - 18:00
SAS Hackaton Bootcamp
The SAS Hackathon Boot Camp is a dynamic, hands-on experience designed to spark collaboration and innovation using cutting-edge data and AI on SAS® Viya®.
Tick the box on the registration form if you want to participate.
16:00 - 17:30
Closing remarks and keynote ‘Artifhacking Intelligence’ by Inti De Ceukelaire
17:30 - 18:30
Networking drinks & bites at Innovation Square
What to expect
Join us in Amsterdam to learn how to boost productivity with data and AI. This complimentary event will provide something for everyone – top executives, IT directors, data scientists, engineers, analysts and SAS partners across industries.
Turn data into decisions you trust
Hear how SAS makes sure AI can be trusted and how industries feel safe and confident in the decisions they make.
Responsibly use trusted and transparently governed AI
Learn how you can drive meaningful impact for your organization using data and AI responsibly and effectively, all while prioritizing transparency and governance.
Industry-first insights
Hear real stories from your industry and learn how peers are applying AI to solve sector specific challenges.
Actionable ideas, real impact
Discover ways to scale AI across your organization with simplicity and speed. Get practical guidance on building compliant, future-proof AI systems.
Conference Experience
Join us and bring your team. We’ll bring content, inspiration, networking, and fun!
Viya Ball Pit
A fun way to remind us how to get insights faster with a more productive data and AI platform.
Innovation Square
Get to know SAS partners, their services and solutions or check out interactive demos.
Worker Safety Demo
Discover how SAS can help you reduce and prevent safety incidents in real time with our worker safety solution, powered by computer vision combined with SAS Analytics for IoT.
Let’s celebrate five decades of turning data into responsible decisions and see how SAS is shaping the future.
Registration
It’s free to register for Innovate on Tour in Amsterdam however spaces are limited, so register now to request your place.
Sponsors
Inti De Ceukelaire
Ethical hacker, Internet Entrepreneur
Inti De Ceukelaire won the unofficial world hacking championship in Las Vegas in 2018. As an ethical hacker, he targets security vulnerabilities at companies and public institutions, protecting them from cybercriminals. You might know Inti from various talk shows like "De Ideale Wereld," "De Afspraak," "Factcheckers," and "De Tafel van Gert," or as a cybersecurity expert for various news channels. In 2021, he debuted his first successful on-stage show, "Hackefietjes," which explored the ethical side of hacking.
