Analytics at the service of customer experience
Welcome to this Knowledge Hub, designed by SAS specifically for Virgin Media O2.
For digital transformation to become a reality, we must take into account the culture of data, its quality and governance.
Featured
Article
SAS is adding new GenAI capabilities to its MarTech solution SAS Customer Intelligence 360
In a new integration with Amazon Bedrock from Amazon Web Services (AWS), these capabilities help organizations transform data into business insights that enhance business operations to elevate the customer experience.
Article
The Forrester Wave™: Customer Analytics Technologies, Q2 2024
SAS has been named a Leader in The Forrester Wave™, Customer Analytics Technologies, Q2 2024, noting that “customers surveyed uniformly expressed that they are extremely satisfied with SAS and praised its ability to deliver value quickly.”
INSIGHTS
Generative AI - What it is and why it matters
Traditional AI and machine learning systems recognize patterns in data to make predictions. But GenAI goes beyond predicting – it generates new data as its primary output. Imagine receiving the full text for a speech just seconds after giving a chatbot (like ChatGPT) a few words to describe your idea.
e-book
Empower Your Future: Navigating Sustainable Growth in Telecommunications
To meet and exceed customer expectations and mitigate the risks of bad debt, telecommunications companies need to be able to respond in real time to a wide range of customer interactions and operational events. Learn more in a new e-book about making the right decisions in real time in telco.
event
SAS at DTW24 – Ignite
SAS once again exhibited at TM Forum DTW24 – Ignite in Copenhagen. Our team of telco experts participated in the top-notch telco conference to discuss how SAS advanced analytics, AI, and GenAI can assist CSPs in increasing revenues and decreasing costs, covering key areas.
A New Manifesto for the Future of Telecommunications
With the 5G rollout in progress, the telecommunications sector has reached one of its most significant turning points in recent history. After a long period of market saturation, revenue stagnation and eroding margins, Communications Service Providers (CSPs) now have a huge opportunity to innovate and grow.
At SAS, we’re making it our mission to build a technology foundation that enables telcos and CSPs to extract rich, contextual insights from every networking event and customer interaction.
In this e-book, you'll find out how communications service providers can secure a sustainable, profitable future by delivering best-in-class connectivity, innovative services and excellent digital experiences to their customers.
How can SAS support Virgin Media O2?
SAS Customer Intelligence
Network Optimization
Internet of Things
Risk and Fraud
Protect your business and your bottom line from ever-evolving telecom fraud schemes and risk scenarios while ensuring your customers experience frictionless service.
User Corner
Hot Trends in TMT
According to GSMA, global change is happening fast, and intelligent connectivity will play a central role. But connectivity will be just a fraction of total IoT revenue. TMT companies will need to evolve their networks and create new business models to achieve expected growth, and a majority of executives believe AI must be integrated.
1.8 billion
5G connections by 2025 – 20% of total connections
$1.1 trillion
in network investments over the next five years, almost 80% in 5G
$900 billion
global IoT revenue by 2025 – 95% in services, platforms & applications
£170 billion
AI investment by 2025, integrated in networks, services & business
