Prof. Goutam Chakraborty
Professor, Department of Marketing, Oklahoma State University
Prof. Goutam Chakraborty is the director of Graduate Certificate in Business Data Mining and professor of marketing at Oklahoma State University. He has held managerial positions with a subsidiary of Union Carbide, USA and with a subsidiary of British American Tobacco, UK. In addition to his academic responsibilities, he provides consulting services on issues related to developing business analytics capabilities, digital business strategy, building and managing customer relationships. Companies such as Aetna, Mercruiser, Thrifty Rent-A-Car, Berendsen Fluid Power, Globe Life Insurance, Vanguard Realtors, Hilti, Love’s Travel Stops and others have used his consulting services. At Oklahoma State University, he teaches business analytics, data mining and CRM applications, advanced data mining, database marketing, and marketing research to masters and Ph.D. students.
Goutam is an internationally known expert in the field of data mining and analytics and has presented numerous programs and workshops to executives, educators, and research professionals in the U.S., Europe, Asia, Australia and Middle East. He has won numerous teaching awards including SAS® Distinguished Professor Award from SAS Institute, Regents Distinguished Teaching Award at OSU; Outstanding Direct Marketing Educator Award, from the DMEF, New York; Outstanding Marketing Teacher Award, from the Academy of Marketing Science, Coral Gables, Florida.
Goutam's research has been published in many scholarly journals such as Journal of Interactive Marketing, Journal of Advertising Research, Journal of Advertising, Journal of Business Research, and Industrial Marketing Management. He coauthored two books: Text Mining and Analysis: Practical Methods, Examples, and Case Studies Using SAS® and Contemporary Database Marketing: Concepts and Applications. In addition, Goutam has served on the editorial review board of Journal of Business Research and Journal of Academy of Marketing Science. He has chaired the national conference for direct marketing educators in 2004 and 2005 and co-chaired the M2007 data mining conference. Goutam serves as a member of SAS® Customer Analytics Advisory Board, and JMP® Discovery Summit Steering Committee.