Introducing SAS 360 Match
for Retail Media
The cutting-edge platform for retail media monetization
that enables retailers to generate new revenue streams
Please get in touch to learn more or request a full demo here
Retail Media is emerging as a major player in digital advertising. Be part of the revolution and monetize your retail traffic and audiences with a full lifecycle solution.
Explore the resources below to learn how SAS 360 Match offers a blend of campaign delivery, advanced analytics and workflow tools to help you create new revenue streams whilst improving the customer journey and experience.
SAS 360 Match for Retail Media is a powerful SaaS solution that enables retailers to monetize their digital properties. Being able to connect with advanced data analytics and machine learning algorithms, retailers can create targeted advertising campaigns for CPGs and brands that deliver maximum impact and revenue generation whilst improving the customer journey.
Financial Media – Use Cases
Create new revenue streams with API-driven banking integrations
SAS 360 Match plugs into online banking portals, mobile apps and in-branch displays through secure APIs, making it simple to introduce new touchpoints while keeping governance intact.
Banks stay in full control of monetisation
You control which partners appear, how offers are targeted and how data is used , ensuring every monetisation decision meets internal standards and regulatory requirements.
Build a Financial Media Network around your existing stack
Connect your consent frameworks, identity systems, analytics tools or personal finance features to create a compliant media network that fits your infrastructure.
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home screen – either in-house offer or 3rd party sponsored message
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Design ad placements that blend into your app’s look and user journey that feel like a natural part of the experience
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Give customers a clearly labeled benefits area where they can opt in or out of personalised offers at any time, directly from their settings or profile
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Prevent benefits overload by capping how many offers are visible and how often they repeat, maintaining a clear, high-value experience
Get in touch for a full demo or to receive our Commerce Media in Banking guide – a Practical Guide to Getting Started here –
What you can monetise:
- Logged-in online/mobile banking placements
- Transaction-linked targeting for partner offers
- Curated partner marketplace
- Digital screens inside branches
Why SAS 360 Match works for Banking
- Privacy-safe and brand-safe by design
- Segmentation without exposing PII
- Built to satisfy regulatory requirements
- Multi-channel activation including branch screen
Retail Media – Use Cases
API-driven retail integrations
SAS 360 Match connects to ecommerce sites, apps, loyalty systems and in-store screens through open APIs, making it easy to add new placements and grow a true omni-channel network over time.
Retailers stay in control of monetisation
You decide how inventory is packaged and sold — direct deals, programmatic demand or your own partner ecosystem — without handing control to a marketplace.
Build the retail media stack that fits your business
Integrate your CDP, loyalty engine, ecommerce platform or analytics tools to create a retail media setup that reflects your strategy, not someone else’s.
View this demo to get a short overview of the main ad products, and shopper behaviour targeting.
For a step to step guide visit:
https://sas.navattic.com/techtopia
What you can monetise:
- Sponsored search and product placements
- Display & video on category and product pages
- In-session behavioural targeted ads
- Personalised emails and in-store digital screens
Why SAS 360 Match works for Retail
- Full independence, no forced marketplace
- First-party data activation for targeting
- Transparent, log-level reporting for CPGs
- Unified workflows for all ad placements
Telco Media – Use Cases
API-driven telco ecosystem integrations
SAS 360 Match integrates with subscriber portals, CTV apps, streaming platforms and broadband dashboards through APIs, so telcos can add new surfaces as their services evolve.
Telcos stay in control of their media business
You determine how inventory is monetised across mobile, broadband, streaming, and e-commerce surfaces without relying on external ad marketplaces.
Build a telco media stack that reflects your ecosystem
Combine your subscriber data, device insights, CTV apps, identity tools and partner platforms to build a monetisation engine that fits your multi-service model.
View this demo to see a short overview of SAS 360 Match in a Streaming environment
What you can monetise:
- Subscriber portal & mobile app placements
- Streaming/OTT & CTV platforms
- E-commerce storefronts & device upgrade journeys
- Broadband dashboard & plan based offers
- Personalised customer emails & in-store offers
Why SAS 360 Match works for Telco’s
- Built for multi-device and multi-channel delivery
- Strong first-party data advantage
- No reliance on external ad marketplaces
- API-driven integrations across streaming, broadband and mobile
- Build a telco media stack that fits your unique ecosystem
Find out how ITV, the largest UK Commercial Broadcaster, build a successful monetisation business with SAS 360 Match here
CLIENTS
Get the practical guide on
how to start a Commerce Media in Banking
In this guide, you’ll find 8 practical steps to help banks launch and scale a Commerce Media
- Set the Aim Define objectives and align stakeholders.
- Map Data & Consent Audit data and ensure privacy and compliance.
- Choose the Technology Select solutions that integrate and protect trust.
- Governance & Control Put strong policies and transparency in place.
- Build Inventory & Formats Decide where and how offers appear.
- Design the Pilot Test with a focused pilot and trusted partners.
- Launch, Measure, Improve Monitor, gather feedback, and refine.
- Scale & Monetise Expand responsibly while maintaining governance.
Each step is packed with practical advice and examples to help you turn digital channels into a sustainable new revenue engine, without compromising customer trust or compliance
Interested in the full guide? Get in touch to request your free copy and see how Commerce Media can drive growth for your organization here (insert email link)
Get to know SAS® 360 Match
Featured retail partner, Cruxo, leverages self-service ads buying to monetize in the pharmacy industry.
“The versatility and scalability of SAS 360 Match give us a great foundation for providing retailers with a solution that is, on the one hand, capable of giving them full control over their inventory and the way they do business, and on the other hand offers robustness and performance needed for companies across regions and segments,” comments Matěj Novák, CTO of Cruxo. By combining Cruxo’s platform with SAS 360 Match, retailers are provided with a powerful solution for boosting revenues and profitability through data-driven targeting and native ads while personalising the retail customer journey.
Explore More Assets
SOLUTION BRIEF
Take control of your ad monetization strategy
Manage intelligent, advertising-supported video on demand (AVOD) in a cookie-less world
SOLUTION BRIEF
Build an AdTech stack with embedded advertising intelligence
Take control of monetization and your digital advertising ecosystem
WHITE PAPER
Navigating the uncertain world of third-party cookies
Explore the power of SAS® Customer Intelligence 360
WHITE PAPER
Where does marketing stop and advertising begin?
Navigating the new world of MadTech
SOLUTION BRIEF
Transform consumer banking into a revenue hub
Monetize banking platforms with SAS® for commerce media.
SAS 360 Match monetizing in other industries
Explore More Assets
SOLUTION
SAS 360 Match is an ad serving platform that gives you control over your digital advertising ecosystem. With its open APIs and vendor-independent monetisation framework, the ad server offers you full flexibility to drive ad revenue whilst keeping operational costs down.
SAS BLOGS
Retailers are always looking for ways to maximize customer interactions and develop new revenue opportunities, particularly in the face of social and economic challenges. Retail media networks (RMNs) have recently emerged as an attractive investment option for retailers and brands or consumer packaged goods (CPG) companies.
SOLUTION
SAS Match for Retail Media is a fully integrated part of SAS CI360, a comprehensive customer intelligence platform that enables retailers to deliver personalized customer experiences across all digital channels. With SAS CI360, retailers can extend the Match experience beyond advertising to include customer data platform (CDP), real time omnichannel journeys, email, push notifications, and more.
SAS 360 Match monetizing in other industries
Have questions? Get in touch with us here (insert email link) or connect with one of our SAS experts
Cornelia Reitinger
Business Development Specialist, Adtech
EMEA & AP
Ulisses Alves Machado
Sr. Business Solutions Manager
Roy Reeves
Principal Business Development Specialist,
US