About this eBook:
The retail landscape is a tricky one and forward-thinking retailers are being rewarded. Brands are now shifting their advertising budget towards retail media as they can precisely target their desired audience and reach shoppers who are actively in the purchasing mindset. This has been proven to have a monumental influence in driving sales and generating revenue in this difficult economic climate.
Monetize your audience and inventory whilst driving personalisation for your customers. It’s a win-win.
In this eBook you will discover:
- The foundations of retail media
- How retail media can unlock new revenue streams for you with targeted advertising
- How to navigate the complex retail media ecosystem with ease
- How to build your retail media network with SAS 360 Match