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February 21st
Four Season Hotel, Riyadh, Saudi Arabia


Wednesday, February 21st

08:00 – 09:00Registration & Networking Coffee
09:00 – 09:15Welcome Note
Zafir Junaid, Regional Manager, Saudi Arabia, Bahrain & Pakistan, SAS
09:15-10:00Keynote: : Data is the New Oil 
Cenk Serdar, Senior Vice President, Consumer (Chief Consumer Officer), STC
10:00-10:30How AI and IOT helps Organizations in Digital Transformations
Alex Kwiatkowski, Senior Industry Consultant, Global Banking Practice, SAS
10:30-11:00Enterprise Analytics – Accelerating Your Path to Value with an Open Analytics Platform
Muhammad Asif Abbasi, Principal Solutions Architect | Analytical Ecosystem and Hadoop, SAS
11:00-11:30Networking Coffee Break & Demos 

 Panel Discussion: AI and Machine Learning Adoption in the Middle East: Opportunity or a Challenge?

 - Taha Tkito, Head of Technology and CX - Panda Retail Company
 - Ali Omran, DGM, Technology Services - Arab National Bank
 - Dr. Adnan Albar, Information Technology Consultant  - Cabinet of Ministers, KSA
 - Hazem M. Sonbol, AVP Direct Sale - SAUDIA Airlines
 - Yigit Karabag, Regional Director, Business Solutions - SAS

Moderator: Celal Kavuklu, Head of Pre-sales, Middle East & Turkey, SAS


Prayer Break

12:50-13:20How AI improves the Customer Experience
Celal Kavuklu, Head of Pre-sales, Middle East & Turkey, SAS
13:20-13:40Paradise Found, with Machine Learning: Find Your Best City to Live
Badshah Mukherjee, Data Scientist / Advanced Analytics lead, SAS
13:40-14:00Looking ahead: the role of Analytics in Blockchain, Machine Learning and IoT
Yigit Karabag, Regional Director, Business Solutions - Middle East & Eastern Europe, SAS
14:00-14:10Closing Remarks
14:10 - onwards Buffet Lunch