Together, SAS and Deloitte deliver modernized analytic capabilities to drive better insights and decisions.

Deloitte continues to grow its marketplace success stories with SAS by driving incremental value for our mutual clients. Our clients’ success is based on our unique ability to interpret and challenge requirements and implement innovative end-to-end solutions with business outcomes in mind.

Nat D’Ercole, Partner, Alliances and Global CoE Lead, Deloitte

Deloitte and SAS empower you to transform with confidence

Deloitte and SAS help organizations turn data into better decisions and measurable business results. By combining Deloitte's industry, regulatory and transformation expertise with SAS® Viya® and SAS® Customer Intelligence 360, organizations can modernize analytics, deploy AI responsibly and connect customer data, insights and engagement strategies across the enterprise. This integrated approach helps businesses deliver more personalized customer experiences, accelerate transformation initiatives and drive growth at scale..

Together, SAS and Deloitte deliver.

INSURANCE

Insurance

SAS and Deloitte have created a unique accelerator that automates and streamlines compliance processes. Find out how we are uniquely positioned to drive faster time to value with our Regulatory Assist managed service.

BANKING

Banking

We bring our clients the ability to modernize banking risk and regulation. Learn how we give them the agility and time to value they expect.

PUBLIC SECTOR

Public Sector

To enable operational readiness and resilience, SAS and Deloitte work together to empower government organizations – including policing, security and justice – with intelligence and investigation.

How Deloitte Delivers

Deloitte brings capabilities across the full life cycle – from strategy and implementation to ongoing operations – combining customer transformation, marketing, analytics and AI capabilities:

Customer strategy and operating model design
Defining customer-led growth strategies and aligning marketing, analytics and digital capabilities with enterprise priorities.
Marketing and customer engagement expertise
Bringing deep experience in campaign strategy, audience development and cross-channel engagement across complex customer environments.
Data integration and customer intelligence
Unifying digital, offline and third-party data to establish a scalable, enterprise-wide customer foundation.
Large-scale implementation and integration
Delivering complex SAS Customer Intelligence 360 implementations that integrate with existing data, technology and channel ecosystems across the enterprise.
Journey orchestration and personalization
Designing and operationalizing cross-channel journeys and next-best action strategies.
AI, analytics and decisioning
Applying advanced analytics and AI to inform decisioning and enable more intelligent, data-driven customer engagement.
Activation, operations and managed services
Supporting ongoing campaign execution, platform operations and continuous optimization through managed services models.
Proprietary data and digital assets
Using Deloitte’s ecosystem of proprietary data assets, alliances and digital capabilities to enable highly targeted outreach.

Deloitte Advantage

Enterprise-led, AI-enabled approach
Bringing customer intelligence capabilities together with broader business and technology strategies.
Proven delivery of complex transformation programs
Experience implementing and scaling customer platforms across large, multi-system and highly regulated environments.

Marketing, data and technology integration
Combining domain expertise in marketing with deep capabilities in data and engineering.
Global delivery, from strategy through operations
Supporting complex, multi-market programs, including ongoing managed services.

SAS and Deloitte Working Together

SAS Global Systems Integrator Partner of the Year (2025)

Partner of the Year 4 out of 7 years

Outcome Focus

Deloitte helps organizations advance toward intelligent, data-driven customer engagement – enabling more relevant experiences, stronger customer relationships and measurable growth.

Retail

A leading U.S. department store retailer uses SAS Customer Intelligence 360 to modernize its customer environment and enable real-time data activation, unified audience segmentation, and scalable omnichannel marketing – supporting over 100 million customer records in a business with a highly digital revenue mix.

How it works:

Connects and unifies customer data across disparate systems to create a scalable, governed data model aligned with the SAS Customer Intelligence 360 Unified Data Model.
Enables omnichannel campaign activation and audience segmentation across email, web, social and direct channels with integrated testing and optimization.
Applies governed data management, privacy controls and consent frameworks to ensure compliant activation across all customer touchpoints.

Example scenario:

If a customer segment is identified as high-value but under-engaged, SAS Customer Intelligence 360 enables targeted re-engagement through coordinated cross-channel outreach. Using unified customer data and segmentation, personalized journeys are activated across email, web and mobile, improving engagement while supporting compliance and scalability.

Resources

Blog: AI is rewiring marketing workflows.

Learn more

Marketing concepts illustrating the impact of artificial intelligence on business

Unleashing the future of marketing with AI – An inspiring session where we’ll reveal how artificial intelligence is reshaping the very foundations of marketing.

Find out more

From Insight to Action: Operationalizing AI Decision Intelligence – Reducing inefficiencies, mitigating risk and improving customer experiences with trusted, scalable decision intelligence.

Learn more

Analytics, the IoT and computer vision capabilities are transforming construction processes.

Read the report

Customers Don't Need More Messages. They Need Better Decisions – Learn how leading organizations move beyond campaign volume to create engagement that's more effective for both customers and marketers.

Learn more

Contact us

Do you have questions about how Deloitte and SAS can help your organization? We’re ready to help. Start here:

Deloitte

Nat D’Ercole
Deloitte Alliance Partner and Global CoE Leader
ndercole@deloitte.ca
Linkedin

Connect with Deloitte

SAS

Ann Teolis
SAS Global Alliance Director
ann.teolis@sas.com
Linkedin

Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including nearly 90% of the Fortune 500 and more than 5,000 private and middle market companies. Our people work across the industry sectors that drive and shape today’s marketplace to make an impact that matters – delivering measurable and lasting results that help reinforce public trust in our capital markets, inspire clients to see challenges as opportunities to transform and thrive, and help lead the way toward a stronger economy and a healthy society. Deloitte is proud to be part of the largest global professional services network serving our clients in the markets that are most important to them.