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How marketing jobs are changing

Marketing technology is helping customers and suppliers find each other more effectively. Along the way, the scope of marketing is evolving. Join this conversation to hear how progressive marketers are staying ahead of the skills re-set. 


Discussion triggers

  1. What new skills have you seen marketers acquire over the past 2 years?
    - What have marketers stop doing?
  2. How have marketing performance measurement evolved during this time?
  3. Where are customer experience scope changes between B2B versus B2C heading?
  4. Vision, goals, martech stack - how will these align to help marketers collaborate for better CX results?
    - How is data literacy facilitating some of this alignment and collaboration?
  5. How will recruiters assess and acquire marketing professionals in the future?
    - What role will professional bodies and certification programs play?

Further reading

How COVID-19 redefined the customer experience

Intelligent decisioning in retail: Delivering on the personalisation promise

Intelligent decisioning in insurance: The escalating customer experience need

Why treating customers fairly should be a top priority

Way forward into the "new normal"

Size does not matter on the transformation journey