How marketing jobs are changing
Marketing technology is helping customers and suppliers find each other more effectively. Along the way, the scope of marketing is evolving. Join this conversation to hear how progressive marketers are staying ahead of the skills re-set.
Discussion triggers
- What new skills have you seen marketers acquire over the past 2 years?
- What have marketers stop doing? - How have marketing performance measurement evolved during this time?
- Where are customer experience scope changes between B2B versus B2C heading?
- Vision, goals, martech stack - how will these align to help marketers collaborate for better CX results?
- How is data literacy facilitating some of this alignment and collaboration? - How will recruiters assess and acquire marketing professionals in the future?
- What role will professional bodies and certification programs play?
Meet the panel
Further reading
