Analytics for sports performance and fan engagement

The excitement of sports is being amplified by digital fan engagements and data-driven training improvements. Join this panel discussion to explore the power of analytics to improve both athlete performance and audience experience.


Discussion triggers

  1. What sports events have you seen attract the most excitement so far in 2023?
  2. How do you think analytics has contributed to this excitement?
  3. What are the main differences between on- and off-pitch analytics? What are your favorite examples?
  4. How does fantasy sports complement your real sports experience as a fan?
  5. What are the similarities and differences between applying analytics in ‘real’ sports and ‘fantasy’ sports
  6. As sports businesses adopt retail best practices, what customer intelligence tactics do you expect to see?
  7. Looking ahead, what can we expect from advanced analytics, including generative AI, in sports?

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