By 2030, 8 out of 10 consumers expect to be leveraging smart assistants in their lives – and in how they engage with brands, organizations and governments. *

The more we know the customer, the more we understand the essence of customer experience. The more we understand customer experience, the more we can shape it, develop it, and better serve the customer. Brands ability to deliver exceptional customer experiences is closely related to the technological evolution.

The competitive landscape and the way brands and consumers communicate and engage at all levels is constantly being reframed by fast innovation and technology. Futurum and SAS conducted a global survey to more than 4’000 consumers and brands to understand what defines customer experience today and how it’s evolving through the year 2030.

Join our breakfast seminar to hear the survey findings and get concrete recommendations on how to stay ahead of the game. The findings will be  illustrated by customer cases from different industries.

* Futurum and SAS Experience 2030 survey, October 2019