Nordic Hackathon in
SAS® Viya® 2019

Nordic Hack in SAS® Viya®


Topic of the Challenge:

Banking Advisory 

Today, customers are bombarded with messages, ads, and commercials from companies.  Millions of marketing campaigns are triggered every day. And in a digitalized world country boarders do not exist and a customer can be reached from any company in the world, 24 h/day, seven days a week. But are we really reaching the customers? Do they  respond to the campaigns? Are they even seeing the communications and campaigns? The answer is no!

The main reaction from the customers are that they are fed up with all commercials and communication. The only way of reaching the customers is by being relevant.  In this case we will use advanced analytics and insights in building a Next Best Action model to create relevance.

Click on the Play button below and watch Deloitte´s contest contribution!

Team Name:


Daniel Oygun 
Team Lead

Bree McDonough
Team Member

Linnea Silva
Team Member

Vanessa Carpenter
Team Member

Use Case Team Member

ICA Banken

Frida Thomasson
Team Member

Johan Backman
Technical Lead

Linus Axelsson
Team Member

Rasmus Persson 
Team Member

Sofia M Hedlund 
Team Member

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