MÁNES GALLERY
Masarykovo nábř. 250/1, 110 00
Nové Město, Prague
Google Maps
SAS MarTech Connect 2025
Spark innovation, build your network,
and share your ideas
14th-15th October | Prague
Get ready to redefine your marketing strategy!
The SAS MarTech Connect is back!
Join us in Prague on October 14–15 for SAS MarTech Connect 2025—a unique gathering of marketing innovators from across EMEA.
This year, we're turning the spotlight on what’s next in customer intelligence, with exclusive insights into the CI360 Roadmap and a first look at our brand-new product: Marketing Decisioning.
Whether you're navigating complex data ecosystems or looking to optimize customer journeys, this is your chance to get ahead.
CALL TO ACTION: Prague is calling. Will you answer? Stay tuned—agenda details coming soon. Registration is now open—secure your seat today!
Key Takeaways at the
SAS MarTech Connect:
- Visionary sessions on the future of SAS Customer Intelligence
- Real-world success stories from top brands
- Live demos and deep dives into our most powerful solutions
- SAS Martech and monetization strategies: Banking Media
- Fresh perspectives on how AI and automation are shaping customer engagement
- Networking with peers, thought leaders, and SAS experts
- WIN – Women in MarTech Leadership
- AdTech Connect: SAS® 360 Match User Group
SAS MarTech Connect 2025
Spark innovation,
build your network,
and share your ideas
14th-15th October | Prague
MÁNES GALLERY
Masarykovo nábř. 250/1, 110 00
Nové Město, Prague
Google Maps
Agenda
11:00 – 12:00
WIN – Women in MarTech Leadership - Pre-Event Roundtable.
Are you a woman working in MarTech—and passionate about leadership?
Join us for an exclusive WIN Roundtable hosted by the SAS Women’s Initiative Network.
12:00 – 13:30
Welcome Lunch
Casual networking lunch to meet peers, speakers, and SAS experts. Arrive early to connect in a relaxed setting.
13:30 – 13:40
Welcome
Opening remarks by hosts Hana Kvartová, Executive team, SAS Czech Republic
Andreas Heiz, Director of MarTech Solutions for EMEA and APAC, SAS
Moderation: Anne Hoepfner, Mike Turner
13:40 – 14:10
Opening Keynote
Martech, AI, and the Future of Customer Experience - The State of MarTech
Frans Riemersma, Marketing Technology Analyst
14:10 – 14:40
Our CRM Reinvention Story: The Good, The Bad, The Impactful
Lukas Fucela, Product Owner, DKB AG
Adrian Lohse, Responsible for Technical Management and Operations of the SAS CI360, DKB AG
14:40 – 14:50
Fast Track to Impact #1 | Onboarding
Quick-fire demo highlighting:
- How to transition from stand-alone to effective journey based onboarding activities.
- Breaking the issue of data silos through audiences.
14:50 – 15:20
From Product Centric to Customer Centric
Simona Štúrová, Head of CRM & Digital Sales, Slovenská Sporiteľňa
Michal Seifert , Senior Business Consultant, Trask
Presented by TRASK
15:20 – 15:50
Coffee & Networking Break
15:50 – 16:20
SAS Customer Intelligence 360 vision and roadmap
Shaping the Future of Marketing
- What's new about AI in Marketing
- Interactive Journey building - get to know your AI agent
- Re-invent decision making, realiable, in real-time, at scale
- Enable marketers to self-serve Data Science needs
Mike Blanchard, VP Customer Intelligence, SAS
Rob Taylor, Director Product Management, SAS
16:20 – 16:50
From Data to Dialogue: Engaging Customers
Cheibanny Nagi
Chief Information Technology Officer at Silknet
16:50 – 17:00
Fast Track to Impact #2 | Upselling/ Cross Selling
Quick-fire demo highlighting:
- How to recognizing real-time upsell or cross-sell opportunities and when and how to react to them.
- Selecting the correct channel for response - building out triggered emails, SMS etc.
17:00 – 18:00
Panel session
The marketing roundtable: "Marketing in Motion: Navigating Change, Challenges & What's Ahead
- How to turn vision into action — across teams, platforms, and touchpoints
- What’s hype and what’s real when it comes to AI, data ethics, and journey orchestration.
- Overcoming silos, unifying data, and activating your MarTech stack.
Session host: Frans Riemersma
18:00 - 18:10
Interactive wrap-up
Summary and discussion of key takeaways from the day.
18:20 onwards
Networking dinner
Informal dinner & drinks at a nearby venue.
🍷 Continue conversations, meet new people, unwind together.
08:45 – 09:15
Welcome Coffee
Light breakfast and morning networking to kick-start the day. Meet SAS experts, partners, and peers.
09:15 – 09:30
Opening Remarks
Short recap of Day 1 and preview of what’s ahead.
09:30 – 10:00
MarTech Meets Monetization: Unlocking the Power of Banking Media
- Understand how banks can leverage their data-rich ecosystems to become high-impact media publishers.
- Balance personalization with privacy - a deep dive into trust, consent, and customer control.
Max Ardigò, Principal Business Solutions Manager, SAS
10:00 – 10:30
Driving Market Leadership and NPS Excellence with Data-Driven Campaigns
Mislav Maričić, Customer Value Management Group Leader for Campaign Efficiency, Hrvatski Telekom
Larisa Mićunović, Customer Value Management Project Manager, Hrvatski Telekom
Presented by Comping
10:30 – 10:40
Fast Track to Impact #3| Decisioning for Churn Prevention
Quick-fire demo highlighting:
- Identifying the key "moments that matter" in customer churn prediction.
- Selecting the Next Best Action in avoiding churn and customer retention activity.
10:40 - 11:10
Accelerating Customer Value: Building Express Upgrades at Scale with SAS CI360 & RTDM
Mushfiq Abdurrahman, Marketing Technology Manager, TPG Telecom
Ed Koh, Marketing Technology Manager, TPG Telecom
11:10 - 11:30
Coffee & Networking Break
11:30 – 12:00
Success in Collaboration: CRM as the Key to Intelligent Customer Engagement in Omnichannel Sales
Heike Proeschold, Head of Campaign Management, ERGO
Claudia Spermann, Principal Business Solutions Manager CI, SAS
12:00 – 12:30
Hands on experience of migration to SAS CI 360
Jan Zdobinský, Senior Manager CRM & Retail Development, Moneta
12:30 - 12:40
Fast Track to Impact #4 | Never miss another opportunity
Quick-fire demo highlighting:
- Self-service analytical insights powered by tried and tested analytical and AI capabilities.
- Closing the loop by applying customer specific insights - the route to hyper-personalization.
12:40 – 13:30
Panel session
Ready for the Future: Your Martech Action Plan
- Your “what to do when you go back to the office” checklist.
- Open Mic with the Experts.
- Voices of the Community: What we heard, what you said.
Session host: Lucie Stankova, Principal Business Solutions Manager, SAS
Guest Panelists:
Andreja Turk
Gabriela Pithartová
Karl Bacher
Matija Jurin
13:30 – 13:45
Closing remarks
Final Reflections & Thank You
Andreas Heiz, Director of MarTech Solutions for EMEA and APAC, SAS
Anne Hoepfner, Mike Turner
13:45 onward
Networking Lunch
Relaxed closing lunch. Deepen connections, ask follow-ups, or just unwind after two days of insights.
14:30 - 17:00
AdTech Connect
SAS® 360 Match User Group
Dive into the evolving retail media experience and see how leading brands are reshaping customer engagement.
VENUE: Art Mánes Restaurant.
Speakers
Frans Riemersma
MartechTribe
Andreas Heiz
Director of MarTech Solutions for EMEA and APAC, SAS
Mike Turner
Principal Business Advisor, SAS
Mike Blanchard
Vice President, Customer Intelligence
SAS
Anne Hoepfner
Sr Business Solutions Manager, CI Solutions
SAS
Larisa Mićunović
CVM project manager, Hrvatski Telekom
Mislav Maričić
CVM group leader for campaign efficiency
Hrvatski Telekom
Rob Taylor
Director Product Management
SAS
About the SAS MarTech Connect
- SAS MarTech Connect brings together the SAS CI Community for a collaborative experience centered on innovation, insight-sharing, and fostering meaningful connections in the world of marketing technology.
- Exclusively for SAS customers and sponsoring partners, this event provides an opportunity to connect, learn, and lead in shaping the future of marketing.
- Registration is complimentary and includes full access to all sessions, event materials, and on-site catering. Please note: travel and accommodation expenses for Prague are not covered.
About the SAS MarTech Connect
- SAS MarTech Connect brings together the SAS CI Community for a collaborative experience centered on innovation, insight-sharing, and fostering meaningful connections in the world of marketing technology.
- Exclusively for SAS customers and sponsoring partners, this event provides an opportunity to connect, learn, and lead in shaping the future of marketing.
- Registration is complimentary and includes full access to all sessions, event materials, and on-site catering. Please note: travel and accommodation expenses for Prague are not covered.
Why You Should Join Us
WIN – Women in MarTech Leadership - Pre-Event Roundtable.
Are you a woman working in MarTech—and passionate about leadership?
Join us early at 11:00 AM for an exclusive WIN Roundtable hosted by the SAS Women’s Initiative Network.
Session host: Claudia Spermann, Principal Business Solutions Manager CI, SAS.
This inspiring pre-event session brings together women and allies in marketing technology to connect, share experiences, and explore what it means to lead in a tech-driven world.
Be part of the conversation on empowerment, visibility, and the future of inclusive leadership—before the main event begins. Reserve your spot now! (Just check the WIN Initiative Network box when filling out the registration form).
Note: If you’re already registered for SAS MarTech Connect but would like to join this pre-event session, no problem! Just send us an email, and we’ll gladly add you to this inspiring group.
After-Event Special Session
AdTech Connect: SAS® 360 Match User Group
Join us on Day 2 of MarTech Connect for an exclusive SAS® 360 Match User Group. Hear from Mike Blanchard on SAS’s strategy to help publishers own and monetize their data, meet Ted Cadieux, the new product leader, and help shape near-term priorities in this interactive session.
Don’t miss this chance to connect, share feedback, and influence the future of SAS 360 Match!
Note: If you’re already registered for SAS MarTech Connect but would like to join this pre-event session, no problem! Just send us an email, and we’ll gladly add you to this inspiring group.
Sponsors
Registration
Attention: Seats are limited! Reserve your spot today. If the room fills up, registration will close, and joining the waiting list does not guarantee a spot.
This event is no longer available for registration.