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Live Event
SAS MarTech Connect 2026
Spark innovation, build your network,
and share your ideas
Amsterdam • Capital C • 2nd-3th November
CALL TO ACTION:
Amsterdam is calling. Will you answer?
Stay tuned—agenda details coming soon. Registration is now open—secure your seat today!
What Made This Event Unforgettable?
Watch the Latest Event Recaps
SAS MarTech Connect 2025
Prague, Czechia
Get ready to redefine your marketing strategy!
The SAS MarTech Connect returns!
SAS MarTech Connect returns on 2–3 November 2026, this time in Amsterdam, at the iconic Capital C venue, bringing together marketing leaders, innovators, and practitioners from across EMEA.
SAS MarTech Connect 2026 is our flagship Customer Intelligence event, built for marketers navigating the gap between data and activation, insight and execution, strategy and real-time decisioning.
This year, we shine a spotlight on the middle of marketing, where data becomes decisions, and decisions turn into meaningful customer experiences.
Key Takeaways at the SAS MarTech Connect 2026
- Visionary sessions on the future of Customer Intelligence and Agentic Marketing
- Real world use cases showcasing Marketing AI in action
- Deep dives into SAS Marketing AI and SAS Marketing Decisioning
- Fresh perspectives on how AI is reshaping customer engagement at scale
- Meaningful networking with peers, thought leaders, and SAS experts
What to Expect
This is your opportunity to step out of the day-to-day, connect with the CI360 community, and come back with real momentum, at a time when AI is fundamentally reshaping what’s possible in marketing:
AI is rewriting the rules... stay ahead of it!
The pace of change is relentless. Hear proven stories of how CI360 is embedding AI to transform decisioning, personalization, and customer engagement, and what that means for your roadmap right now.
Customer stories, real-life examples
Learn from peers across EMEA who share what’s actually working, the wins, the lessons, and the shortcuts.
Ideas you can act on immediately
Get inspired and take home proven use cases, activation playbooks, and AI-driven strategies you can put to work as soon as you're back in the office.
Face time with SAS product leaders
Ask your toughest questions, share your wishlist, and get an early look at how AI is shaping the future of CI360.
A room full of people who get it
No generic crowds, just marketing, data, and digital leaders navigating the same AI-driven disruption and tackling the same challenges as you.
Quality over quantity
A focused, intimate format built for depth, not noise. Every session, every conversation, designed to be worth your time.
Don’t just watch the transformation of marketing, be part of it.
What to Expect
This is your opportunity to step out of the day-to-day, connect with the CI360 community, and come back with real momentum, at a time when AI is fundamentally reshaping what’s possible in marketing:
- AI is rewriting the rules... stay ahead of it!
The pace of change is relentless. Hear proven stories of how CI360 is embedding AI to transform decisioning, personalization, and customer engagement, and what that means for your roadmap right now.
- Customer stories, real-life examples.
Learn from peers across EMEA who share what’s actually working, the wins, the lessons, and the shortcuts.
- Ideas you can act on immediately.
Get inspired and take home proven use cases, activation playbooks, and AI-driven strategies you can put to work as soon as you're back in the office.
- Face time with SAS product leaders.
Ask your toughest questions, share your wishlist, and get an early look at how AI is shaping the future of CI360.
- A room full of people who get it.
No generic crowds, just marketing, data, and digital leaders navigating the same AI-driven disruption and tackling the same challenges as you.
- Quality over quantity.
A focused, intimate format built for depth, not noise. Every session, every conversation, designed to be worth your time.
Don’t just watch the transformation of marketing, be part of it.
Join us!
Featured Speakers
Mike Blanchard
Vice President, Customer Intelligence
SAS
Martijn Draaisma
Senior Marketing Automation Consultant,
Groeimerk
Mike Turner
Principal Business Advisor, SAS
Rick Koetsier
Lead Data Intelligence,
KNVB - Royal Netherlands Football Association
Mac Carlton
Product Manager SAS CI360,
SAS
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Location and directions
Capital C, Amsterdam
Weesperplein 4B, 1018 XA
Amsterdam, Netherlands
Capital C is conveniently located just off Weesperplein 4B, 1018.
See a high-level map of the event venue.
Hotel information
Hotel and travel arrangements to Amsterdam Netherlands, are the responsibility of individual conference guests. Please book your flights into and out of Amsterdam Airport Schiphol.
There are no hotel room blocks associated with this event.
Location and directions
Capital C, Amsterdam
Weesperplein 4B, 1018 XA
Amsterdam, Netherlands
Capital C is conveniently located just off Weesperplein 4B, 1018.
See a high-level map of the event venue.
Hotel information
Hotel and travel arrangements to Amsterdam Netherlands, are the responsibility of individual conference guests. Please book your flights into and out of Amsterdam Airport Schiphol.
There are no hotel room blocks associated with this event.
Hotel and travel
Hotel information
Hotel and travel arrangements to Amsterdam Netherlands, are the responsibility of individual conference guests. Please book your flights into and out of Amsterdam Airport Schiphol.
There are no hotel room blocks associated with this event.
Location and directions
Capital C, Amsterdam
Weesperplein 4B, 1018 XA
Amsterdam, Netherlands
Capital C is conveniently located just off Weesperplein 4B, 1018.
See a high-level map of the event venue.
Registration
Attention: Seats are limited! Reserve your spot today. If the room fills up, registration will close, and joining the waiting list does not guarantee a spot.
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