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Live Event
SAS MARTECH CONNECT 2026
Spark innovation
Build your network
Share your ideas
Amsterdam • Capital C • 2nd-3rd November
CALL TO ACTION:
Amsterdam is calling.
Will you answer?
Stay tuned—agenda details coming soon. Registration is now open—secure your seat today!
The SAS MarTech Connect returns!
SAS MarTech Connect returns on 2–3 November 2026, this time in Amsterdam, at the iconic Capital C venue, bringing together marketing leaders, innovators, and practitioners from across EMEA.
SAS MarTech Connect 2026 is our flagship Customer Intelligence event, built for marketers navigating the gap between data and activation, insight and execution, strategy and real-time decisioning.
This year, we shine a spotlight on the middle of marketing, where data becomes decisions, and decisions turn into meaningful customer experiences.
Key Takeaways at the SAS MarTech Connect 2026
- Visionary sessions on the future of Customer Intelligence and Agentic Marketing
- Real world use cases showcasing Marketing AI in action
- Deep dives into SAS Marketing AI and SAS Marketing Decisioning
- Fresh perspectives on how AI is reshaping customer engagement at scale
- Meaningful networking with peers, thought leaders, and SAS experts
MarTech Keynote Speaker
Ken Hughes
Leading consumer & cyber behaviouralist and customer experience strategist
Known as The King of Customer Experience and as one the world’s leading authorities on consumer behaviour, Ken explores the needs of our new consumer and predicts the changes to come. He advises some of the biggest brands in the world on customer experience, omnichannel strategy, and the new millennial/Gen Z shopper. As an accomplished author, TED speaker, part time university professor and actor, his performances are also infamous for their sheer passion, energy and wit.
Confirmed Speakers So Far…. More to come!
Janki Patel
Head of Data
Global Blue
Chris Jennions
VP of Marketing,
Liverpool FC
Jovana Mihailovic
Head of Customer Value Management (CVM),
Telekom Srbija
Richard Love
Founder and Director,
REBLCX Ltd
Rick Koetsier
Lead Data Intelligence,
KNVB - Royal Netherlands Football Association
Can Aydın
Digital Marketing & Sales Manager
İGA Istanbul Airport
Demet Yarkın
Chief Experience Officer
Partner Republic
Lucas Kelly
Senior Data Scientist,
World Wildlife Fund
Mike Blanchard
Vice President, Customer Intelligence
SAS
Mike Turner
Principal Business Advisor, SAS
SAS MarTech Connect 2026 Agenda
Stay tuned! We are continuously enriching the agenda with inspiring speakers, fresh session content, and detailed abstracts.
12:00 – 13:30
WIN – Women in MarTech Leadership Lunch
Celebrating leadership, innovation, and impact in MarTech.
Join a select group of women leaders and allies for an immersive networking experience designed to spark meaningful conversations, exchange ideas, and build valuable connections with fellow MarTech peers. Together, we'll discuss how AI and Customer Intelligence are reshaping marketing and the opportunities for women to lead the next wave of innovation.
11:00 – 12:00
12:00 – 13:30
Welcome Lunch
Networking Lunch – We kick off the event with a welcome lunch, giving you the chance to meet, connect, and exchange ideas with fellow marketing leaders from moment you arrive.
13:30 – 13:40
Welcome
13:40 – 14:25
Opening Keynote
Connection is Everything: Winning in the Connection Economy
Ken Hughes, Consumer Behaviouralist
14:25 – 14:50
Keynote
Market update on MarTech
Mike Blanchard, VP Customer Intelligence
Rob Taylor, Director Product Management
14:50 – 15:15
Customer Use Case presentation
Real-world insights and lessons learned from organizations using SAS Customer Intelligence software.
15:15 – 15:45
Coffee Break
15:45 – 15:55
Live demo
Fast Track to Impact #1 "Agentic Journey live"
15:55 – 16:20
Networking Break
Connect with peers, exchange experiences, and continue conversations from the event.
16:20 – 16:45
Customer Use Case presentation
Real-world insights and lessons learned from organizations using SAS Customer Intelligence software.
16:45 – 16:55
Live demo
Fast Track to Impact #2 "Agentic Audience / Data"
16:55 – 17:25
Coffee & Networking Break
Connect with peers, exchange experiences, and continue conversations from the event.
17:25 - 17:50
Customer Use Case presentation
Real-world insights and lessons learned from organizations using SAS Customer Intelligence software.
17:50 - 18:15
Customer Use Case presentation
Real-world insights and lessons learned from organizations using SAS Customer Intelligence software.
18:15 onwards
Networking dinner
Informal dinner & drinks at a nearby venue.
🍷 The networking doesn't stop when the sessions end—join us for dinner, drinks, and engaging conversations with your peers.
08:45 – 09:15
Welcome with Morning Coffee
09:15 – 09:20
Opening Remarks
09:20 – 09:45
Solution deep-dive
Getting the most out of Marketing AI and Marketing Decisioning
09:45 – 10:15
Panel discussion
"What is the AI impact on human?"
10:15 – 10:45
Coffee & Networking Break
Connect with peers, exchange experiences, and continue conversations from the event.
10:45 - 11:10
Customer Use Case presentation
Real-world insights and lessons learned from organizations using SAS Customer Intelligence software.
11:10 - 11:20
Live demo
Fast Track to Impact #3 "Agentic Search Agent"
11:20 – 11:45
Customer Use Case presentation
Real-world insights and lessons learned from organizations using SAS Customer Intelligence software.
11:45 – 12:25
Customer Use Case presentation
Real-world insights and lessons learned from organizations using SAS Customer Intelligence software.
12:25 - 12:45
Coffee & Networking Break
Connect with peers, exchange experiences, and continue conversations from the event.
Coffee & Networking Break
Connect with peers, exchange experiences, and continue conversations from the event.
12:45 – 12:55
Live demo
Fast Track to Impact #4 "Classified Agent"
Top secret. One more breakthrough capability. You'll have to be in the room to see it.
12:55 - 13:20
Customer Use Case presentation
Real-world insights and lessons learned from organizations using SAS Customer Intelligence software.
13:20 – 13:30
Closing remarks + Audience award
Event wrap-up
13:30 onward
Networking Lunch
A closing lunch designed to help you digest the key learnings from the event, share perspectives, and leave with fresh inspiration for what comes next.
What to Expect
This is your opportunity to step out of the day-to-day, connect with the CI360 community, and come back with real momentum, at a time when AI is fundamentally reshaping what’s possible in marketing:
Customer stories, real-life examples
Learn from peers across EMEA who share what’s actually working, the wins, the lessons, and the shortcuts.
Ideas you can act on immediately
Get inspired and take home proven use cases, activation playbooks, and AI-driven strategies you can put to work as soon as you're back in the office.
Face time with SAS product leaders
Ask your toughest questions, share your wishlist, and get an early look at how AI is shaping the future of CI360.
A room full of people who get it
No generic crowds, just marketing, data, and digital leaders navigating the same AI-driven disruption and tackling the same challenges as you.
Quality over quantity
A focused, intimate format built for depth, not noise. Every session, every conversation, designed to be worth your time.
Don’t just watch the transformation of marketing, be part of it.
WIN – Women in MarTech Leadership Lunch
Are you a woman working in MarTech—and passionate about leadership?
Join us early at 12:00 AM for an exclusive WIN Roundtable hosted by the SAS Women’s Initiative Network.
Celebrating leadership, innovation, and impact in MarTech.
Join a select group of women leaders and allies for an immersive networking experience designed to spark meaningful conversations, exchange ideas, and build valuable connections with fellow MarTech peers. Together, we'll discuss how AI and Customer Intelligence are reshaping marketing and the opportunities for women to lead the next wave of innovation.
Be part of the conversation on empowerment, visibility, and the future of inclusive leadership—before the main event begins. Reserve your spot now! (Just check the WIN Initiative Network box when filling out the registration form).
Note: If you’re already registered for SAS MarTech Connect but would like to join this pre-event session, no problem! Just send us an email, and we’ll gladly add you to this inspiring group.
About the SAS MarTech Connect
- SAS MarTech Connect brings together the SAS CI Community for a collaborative experience centered on innovation, insight-sharing, and fostering meaningful connections in the world of marketing technology.
- Exclusively for SAS customers and sponsoring partners, this event provides an opportunity to connect, learn, and lead in shaping the future of marketing.
- Registration is complimentary and includes full access to all sessions, event materials, and on-site catering.
About the SAS MarTech Connect
- SAS MarTech Connect brings together the SAS CI Community for a collaborative experience centered on innovation, insight-sharing, and fostering meaningful connections in the world of marketing technology.
- Exclusively for SAS customers and sponsoring partners, this event provides an opportunity to connect, learn, and lead in shaping the future of marketing.
- Registration is complimentary and includes full access to all sessions, event materials, and on-site catering. Please note: travel and accommodation expenses for Amsterdam are not covered.
Why You Should Join Us
WIN – Women in MarTech Leadership - Pre-Event Roundtable.
Are you a woman working in MarTech—and passionate about leadership?
Join us early at 11:00 AM for an exclusive WIN Roundtable hosted by the SAS Women’s Initiative Network.
Session host: Claudia Spermann, Principal Business Solutions Manager CI, SAS.
This inspiring pre-event session brings together women and allies in marketing technology to connect, share experiences, and explore what it means to lead in a tech-driven world.
Be part of the conversation on empowerment, visibility, and the future of inclusive leadership—before the main event begins. Reserve your spot now! (Just check the WIN Initiative Network box when filling out the registration form).
Note: If you’re already registered for SAS MarTech Connect but would like to join this pre-event session, no problem! Just send us an email, and we’ll gladly add you to this inspiring group.
Ready to turn customer insights into real-time,
personalized action?
LinkedIn CI360
Follow SAS Customer Intelligence 360 on LinkedIn for the latest insights and innovations in customer intelligence.
Location and directions
Capital C, Amsterdam
Weesperplein 4B, 1018 XA
Amsterdam, Netherlands
Capital C is conveniently located just off Weesperplein 4B, 1018.
See a high-level map of the event venue.
Getting to Amsterdam
We're excited to welcome you to Amsterdam for SAS MarTech Connect 2026! To make the most of your trip, we recommend planning your travel in advance. While attendance at the event is complimentary for SAS customers, travel and accommodation expenses are not included.
We look forward to seeing you in Amsterdam!
Sponsors
Registration
Attention: Seats are limited! Reserve your spot today.
If the room fills up, registration will close, and joining the waiting list does not guarantee a spot.
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SAS MarTech Connect 2026
FAQ
Who should attend SAS MarTech Connect 2026?
SAS MarTech Connect 2026 is designed for marketing leaders, digital marketers, customer intelligence professionals, analytics practitioners, and business decision-makers looking to improve customer engagement, personalization, and marketing effectiveness using AI and data-driven strategies. Whether you are responsible for marketing operations, customer experience, digital transformation, or analytics, you'll gain valuable insights and practical ideas you can apply immediately
Why should I attend?
Attendees will learn from industry experts, SAS leaders, and customer practitioners who are actively using AI, customer intelligence, and marketing decisioning to drive business outcomes. You'll leave with practical use cases, proven strategies, and new ideas that can help you improve marketing performance and customer experiences within your organization.
What networking opportunities are included?
The event includes dedicated networking sessions, breaks, customer discussions, a Women in MarTech Leadership Lunch, and an evening networking dinner. These sessions are designed to help you connect with peers, exchange ideas, and build relationships with marketing and customer intelligence professionals from across EMEA.
Is attendance free?
Yes. Attendance at SAS MarTech Connect 2026 is complimentary. Simply complete the registration form to reserve your place. As capacity is limited, we recommend registering as early as possible to secure your spot.
How do I register for the event?
Simply complete the registration form on this page. After submitting your details, you will receive a confirmation email with event information and additional updates as the agenda evolves.
