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SAS MarTech Connect
Spark innovation, build your network, and share your ideas

23rd-24th October 2024
Vienna, Austria

Sunset in Vienna Giant Ferris Wheel

SAS MarTech Connect
Spark innovation, build your network, and share your ideas

23rd-24th October 2024
Vienna, Austria

Are you ready to tackle the pressing challenges of today's marketing landscape?

Join us in Vienna for the SAS MarTech Connect, an unparalleled event designed to equip you with the insights, strategies, and connections needed to thrive in an ever-evolving market.

Explore SAS's vision for Customer Intelligence Solutions and discover the features and functionalities that are essential for decision-makers.

Connect with peers from the EMEA region, share ideas, and gain valuable insights from successful SAS projects in digital marketing and CRM.

Dive into the transformative power of Generative AI (Gen AI) and see how it’s reshaping customer experiences. Expect insightful sessions, exclusive SAS roadmaps, hands-on demos, and valuable networking opportunities.

Don’t miss this chance to stay ahead and enhance your marketing strategy.

Topics to be covered at the SAS MarTech Connect:

  • Hyper-personalization at scale
  • SAS Marketing Decisioning for Next Best Experiences
  • Zero and First-party data vs. 3rd party data deprecation
  • Generative AI for Marketing and SAS' broader AI strategy
  • CDP best practices
  • SAS MarTech strategy and product roadmap update
  • And many customer success stories

By attending this event, you'll gain:

  • Insightful Sessions: Learn from industry leaders about the latest trends and challenges in marketing.
  • SAS Roadmap: Get a sneak peek into the future of SAS CI solutions and provide your valuable feedback.
  • Networking Opportunities: Connect with peers from across EMEA and share experiences and best practices. 
  • Real-world based Demos: Experience the power of Gen AI and other innovative technologies in action.

Agenda

Wednesday, October 23rd
HourPresentation Title
12:00pmWelcome Networking Lunch
1:00pmThe State of MarTech
Frans Riemersma, Marketing Technology Analyst
1:30pmHow ING is scaling personalization tailoring 5.5 million logins every day
Sanne Hombroek, ING
2:00pmHow To Start With Hyper-Personalization
Jakub Hytka, Trask
2:30pmUsing Data-Driven Personalization to
Enhance Customer Experiences

Anne Frisgaard Jacobsen, Jyske Bank
3:00pmNetworking Break & Demo Session(s)
3:45pmImplications of Digital Transformation on
CRM in Consumer Finance

Jan Predny, HomeCredit
4:15pmHow to Win Over the Hybrid Customer – Succeeding with Channel Orchestration
Paul Eisermann, CBTW
4:45pmBehind the Scenes of the Orange Wave:
Fan Engagement Strategies at the
2024 European Championship

Rick Koetsier & Bas Hakvoort
Royal Netherlands Football Association (KNVB)
5:15pmCustomer Voices. Strategic Choices.
Mike Blanchard, SAS
6:00pmWrap up & Transfer to Restaurant
Thursday, October 24th
HourPresentation Title
08:00amWelcome & Networking
8:45amCrafting Tomorrow’s Experiences with SAS:
Product Vision & Roadmap

Rob Taylor, SAS
Steve Hill, SAS
9:30amThe Customer Rules – Right Timing
Increases Relevance, Loyalty and Long-term Impact

Negar Zaerzadeh & Sara Spadora, ICA Banken
10:00amPartner Spotlight (Title available soon)
Regan Yan, Digital Alchemy
10:30amDriving Business Growth Through
Optimized Customer Interactions

David Villa Gallardo, Telefónica España
11:00amNetworking Break & Demo Session(s)
11:45amLifestyle Segmentation & Impact on
Marketing Communication

Jelena Marković & Sabina Balan, UniCredit
12:15amHYPER, HYPER! Decoding how Content and
AI finally unlock the full Potential of
Hyper-personalization

Judith Sambs & Manuel Mayr, Premedia
12:45amPanel Discussion 'Data-driven Customer Centricity'
Alexander Nikolov-Singer, ERSTE Austria
Kate Parker, SAS
Siniša Arsić​, Telekom Serbia
Moderator: Michael Obermaier, SAS
1:30pm - 3:00pmWrap up & Networking Lunch

Speakers

Frans Riemersma
Marketing Technologist, MarTech researcher, Co-publisher of MartechMap.com

Mike Blanchard
Vice President of Customer Intelligence Solutions
SAS

Anne Frisgaard Jacobsen
Director of Customer Experience and Leads
Jyske Bank Denmark

Jan Predný
Chief CRM officer
Home Credit Czech Republic

Regan Yan
CEO, Digital Alchemy

 

Alexander Nikolov-Singer
Head of Marketing Automation
Erste Bank Austria

Sara Spadora
CRM Deliver Lead
ICA Banken Sweden

Negar Zaerzadeh
Product Owner Customer Loyalty
ICA Banken Sweden

Sanne Hombroek
Product Area Lead CI & Analytics
ING Netherlands

Manuel Mayr
Head of Business Development & Consulting
Premedia Austria

Sabina Balan
Customer Value Management Director
Unicredit Bank Romania

Jelena Markovic
Head of CRM & Customer Engagement
Unicredit Bank Serbia

 

Siniša Arsić
Director of Department for Data Analytics and Intelligent Automation of Business Processes
Telekom Serbia

Rick Koetsier
Lead Data Intelligence, Royal Netherlands Football Association (KNVB)

Bas Hakvoort
Data Scientist, Royal Netherlands Football Association (KNVB)

 

Jakub Hytka
Head of FSI Business Consulting
Trask, Czech Republic

Judith Sambs
Team Manager Consulting & Senior Marketing Operations Consultant
Premedia Austria

Rob Taylor
Director, Product Management CI Product Management
SAS

 

Paul Eisermann
Manager Analytics & BI / Lead SAS CI 360, CBTW

Michael Obermaier 
Head of Customer Experience Advisory Practice, DACH
SAS

 


About the SAS MarTech Connect

This event is a networking gathering designed for existing SAS customers and sponsoring partners who want to exchange best practices and foster innovation.

SAS offers complimentary registration, which covers conference materials, access to all sessions, and meals. However, attendees are responsible for their own hotel costs and travel arrangements to Vienna.

Location and Directions

Venue

SAS Office in Vienna
Trabrennstraße 2B / 2. Stock
A-1020 Wien


Sponsors


Registration - Waiting List

We appreciate your interest. Due to an overwhelming response, this event is full. If you would like to be added to the waiting list, please fill out the form below and we will contact you immediately if space becomes available.

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