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Sunset in Vienna Giant Ferris Wheel

SAS MarTech Connect
Spark innovation, build your network, and share your ideas

23rd-24th October 2024
Vienna, Austria

Sunset in Vienna Giant Ferris Wheel

SAS MarTech Connect
Spark innovation, build your network, and share your ideas

23rd-24th October 2024
Vienna, Austria

Are you ready to tackle the pressing challenges of today's marketing landscape?

Join us in Vienna for the SAS MarTech Connect, an unparalleled event designed to equip you with the insights, strategies, and connections needed to thrive in an ever-evolving market.

Explore SAS's vision for Customer Intelligence Solutions and discover the features and functionalities that are essential for decision-makers.

Connect with peers from the EMEA region, share ideas, and gain valuable insights from successful SAS projects in digital marketing and CRM.

Dive into the transformative power of Generative AI (Gen AI) and see how it’s reshaping customer experiences. Expect insightful sessions, exclusive SAS roadmaps, hands-on demos, and valuable networking opportunities.

Don’t miss this chance to stay ahead and enhance your marketing strategy.

Topics to be covered at the SAS MarTech Connect:

  • Hyper-personalization at scale
  • SAS Marketing Decisioning for Next Best Experiences
  • Zero and First-party data vs. 3rd party data deprecation
  • Generative AI for Marketing and SAS' broader AI strategy
  • CDP best practices
  • SAS MarTech strategy and product roadmap update
  • And many customer success stories

By attending this event, you'll gain:

  • Insightful Sessions: Learn from industry leaders about the latest trends and challenges in marketing.
  • SAS Roadmap: Get a sneak peek into the future of SAS CI solutions and provide your valuable feedback.
  • Networking Opportunities: Connect with peers from across EMEA and share experiences and best practices. 
  • Real-world based Demos: Experience the power of Gen AI and other innovative technologies in action.


Day 1 (Oct 23rd)
Welcome Networking Lunch (12:00 pm)
Frans Riemersma, Marketing Technology Analyst
Best Practice Cases
Christian Peter, Commerzbank
Ivan Janovskij, Vienna Insurance Group
Anne Frisgaard Jacobsen, Jyske Bank
Alexander Nikolov-Singer, ERSTE Oesterreich
Panel Discussion 'Data-driven Customer Centricity'
(Panelists to be announced soon)
Mike Blanchard, SAS
Dinner at an iconic restaurant in Vienna
[Including Surprise Transfer]
Day 2 (Oct 24th)
Keynote (9:30 am)
Rob Taylor, SAS
Best Practice Cases
Negar Zaerzadeh & Sara Spadora, ICA Banken
Jelena Marković & Sabina Balan, UniCredit
Jan Predny, HomeCredit
Panel Discussion "Ask Me Anything" ​
SAS Product Executives on the Hot Seat
Networking Lunch & Goodbye (3:00 pm)

More details on the agenda to be announced soon!


Christian Peter
Head of Marketing Automation
Commerzbank AG Germany

Frans Riemersma
Marketing Technologist, MarTech researcher, Co-publisher of

Anne Frisgaard Jacobsen
Director of Customer Experience and Leads
Jyske Bank Denmark

Jan Predný
Chief CRM officer
Home Credit Czech Republic

Alexander Nikolov-Singer
Head of Marketing Automation
Erste Bank Austria

Sara Spadora
CRM Deliver Lead
ICA Banken Sweden

Negar Zaerzadeh
Product Owner Customer Loyalty
ICA Banken Sweden

Mike Blanchard
Vice President of Customer Intelligence Solutions

Sabina Balan
Customer Value Management Director
Unicredit Bank Romania

Jelena Markovic
Head of CRM & Customer Engagement
Unicredit Bank Serbia


Ivan Janovskij
Head Office Prague | Data and Controlling Director
Vienna Insurance Group

Siniša Arsić
Director of Department for Data Analytics and Intelligent Automation of Business Processes
Telekom Serbia

Andreas Heiz
Director Customer Intelligence Solutions EMEA/APAC

Rob Taylor
Director, Product Management CI Product Management


Michael Obermaier
Head of Customer Experience Advisory Practice, DACH


More speakers to be announced soon!

About the SAS MarTech Connect

This event is a networking gathering designed for existing SAS customers and partners who want to exchange best practices and foster innovation.

SAS offers complimentary registration, which covers conference materials, access to all sessions, and meals. However, attendees are responsible for their own hotel costs and travel arrangements to Vienna.

Location and Directions


SAS Office in Vienna
Trabrennstraße 2B / 2. Stock
A-1020 Wien



Don't miss this opportunity to stay ahead of the curve and enhance your marketing approach.
Register now and mark your calendar for an event that promises to be both informative and inspiring.
We look forward to welcoming you!

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