On-Demand Webinar

Banking Under Siege: Avoiding the Trust and Customer Experience Collision Course

Learn why protecting data privacy is critical to earning customers’ trust – and what banks must do to meet the latest regulations.

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About the webinar

Here’s the unadulterated truth: If customers don’t trust your brand to protect their data, you’re already losing the customer experience (CX) battle. And it is a battle. One that pits you against your competitors for key market advantage.

There’s no better example of this than the banking industry. The Experience 2030 global research study found that only 43% of consumers trust banks to protect and not abuse personal data. But it doesn’t have to be this way.

Join this webinar as we explore how banks can avoid an impending trust-experience collision by meeting both customer expectations and data privacy regulations.

You'll learn:

  • How privacy and trust will affect CX.
  • The role of data governance and data management.
  • Important aspects of GDPR and CCPA regulations to consider.
  • How to ensure that customer analytics conform to customer expectations and regulations.

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About the Experts

Speaker 1

Lisa Loftis
Principal Product Marketing Manager, SAS

Speaker 2

Alex Kwiatkowski
Principal Industry Consultant, SAS

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