On-Demand Webinar

Stealing Retail’s Personalization Playbook for a Healthier Future: Understanding and Influencing Member Behavior for Better Health

Lessons for health care companies from retail’s digital transformation and customer engagement efforts

About the webinar

Health care consumers expect the ease and personalization of their health care experiences to match their interactions with their favorite brands – like Amazon and Apple.

Delivering on these expectations during critical moments in the complexity of the health system can change member actions and improve health.

In this webinar, our experts will take a peek into retail’s personalization playbook for digital transformation, bringing a 360-degree orchestration of customer engagement and behavior.

Why attend?

  • Learn how the top brands have set the bar for health care experiences and member expectations.
  • Explore ways to understand and influence member behavior for better health outcomes.

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About the Experts


Jonathan Moran
Principal Product Marketing Manager, SAS


Alex Maiersperger
Senior Industry Consultant, SAS

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