Know This? Or No to This?
Find out what marketing trends are worth paying attention to – and which ones you should pass on.
Today’s marketing landscape is in near-constant flux. Technologies, strategies, trends and customer expectations are changing as fast as you can blink. It’s hard enough to keep up with all the changes, let alone tell the difference between pivotal moment and passing fad.
So we invited some of the most influential opinion leaders in marketing and CX to weigh in on some of today's trending topics. Join this video series to learn which topics you need to know more – or just say no.
Know This or No to This: Overengineered Technology Stacks
Frans Riemersma
Know This or No to This: Real-Time Marketing Insights and Analysis
Andrew Davis
Know This or No to This: Enabling Digital Accessibility
Brian Honigman
Know This or No to This: Invest in Your People
Danielle Guzman
Know This or No to This: Denigrating Vanity Metrics
Christopher Penn
Know This or No to This: Customer Experience or Customer Service
Andrew Davis
Know This or No to This: Customer Journey Mapping
Jeannie Walters
Know This or No to This: Conversion Rate
Jay Baer
Know This or No to This: Campaigns That Pander to Social Movements
Katie Martell
Know This or No to This: Inside-Out CX Strategy
Annette Franz