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MARTECH
EXECUTIVE
SUMMIT

Join us for this exclusive event as we kick off SAS Championship 2025!

Register now

OCTOBER 6-7
9 a.m. - 4 p.m.

SAS Campus and Executive Briefing Center
Cary, NC

SAS Championship week

Martech Executive Summit

Oct. 6 - 7

SAS Campus and Executive Briefing Center
Cary, NC

Join us for this exclusive event as we kick off SAS Championship 2025!

Register now

For 25 years, the SAS Championship has brought together leaders from across industries to connect, learn and experience top-notch hospitality and world-class PGA golf.

This year, we’re especially excited to introduce a day for marketing executives like you.

You’ll start the week with an all-inclusive private dinner with fellow attendees. Then, spend the next day exploring emerging trends like generative AI and hyperpersonalization with industry experts, including featured keynote speaker Scott Brinker.

Don’t miss this chance to network with fellow marketers and discuss marketing ROI, speed up growth and enhance marketing effectiveness.

The Martech Executive Summit is part of SAS Championship week – a premier PGA Tour Champions event that brings together business leaders and golf legends for a week of unforgettable experiences, elite networking and world-class hospitality.

25 YEARS OF LEGENDARY PLAY

Speakers

Scott Brinker
Editor, chiefmartec

Mac Carlton
Product Manager AI/GenAI, SAS

Seetha Chakrapany
Senior Director of Customer Data Systems, Macy’s

Jennifer Chase
Executive Vice President, Chief Marketing Officer, SAS

Neil Hardy
AVP, Onboarding, Growth & Retention, Canadian Tire

Jon Moran
Head of MarTech Solutions Marketing, SAS

Kate Parker
Head of Customer Intelligence, Americas, SAS

Sri Raghavan
Principal, Data and AI Enterprise Strategy, AWS Technology Partnerships

Agenda

Monday, Oct. 6

6:00 p.m. - 9:00 p.m. EST

Whiskey Kitchen

Kick off the Summit with an exclusive evening of networking, food, and cocktails in a private setting. Transportation will be provided via private shuttle.

Shuttle Information

Please arrive at The Umstead Hotel and Spa by 5:00 PM.
The private shuttle will depart promptly at 5:30 PM for Whiskey Kitchen.
Shuttles will leave on time and cannot wait for late passengers. Guests are welcome to arrange their own rideshare transportation if preferred.

Tuesday, Oct. 7

9:00 a.m. - 9:30 EST

Networking Breakfast in EBC (Building C)

Kick off the day with fresh coffee, light breakfast, and casual networking in the EBC hallway before sessions begin.

9:30 a.m. - 10 a.m. EST

Welcome and Introductions

SAS Executive Vice President and Chief Marketing Officer, Jenn Chase will set the tone for the day with insights on the future of marketing. Then, event host Kate Parker, will provide an overview of the sessions ahead.

10:00 a.m. - 11:00 a.m. EST

Session: Customer Engagement and AI

Customer expectations are changing quickly in the age of AI, as are the ways companies interact with them. From human-to-human to AI-to-human to AI-to-AI communication, emerging technologies combined with changing consumer behaviors are redefining today’s brand to consumer engagement models. In this keynote, Scott Brinker will explore how these models are shifting – and what this means for the evolving organizations of today. Brinker will provide practical tips and strategies for leaders transforming their teams, technology stacks and processes today to address the challenges of tomorrow’s engagement needs.

11:15 a.m. - 12 p.m. EST

Session: The Path to Hyperpersonalization

In a world where consumers expect every brand interaction to be relevant, timely and personalized, achieving hyperpersonalization is no longer a luxury – it's a competitive necessity. This session explores the journey from basic segmentation to true 1:1 marketing, highlighting key stages like data centralization, identity resolution, real-time decisioning and omnichannel orchestration. You’ll learn how to assess your organization’s current state, identify gaps and prioritize investments that unlock more impactful and personalized customer experiences.

12 p.m. - 12:45 p.m. EST

Connect With Attendees Over Lunch

1 p.m. - 1:45 p.m. EST

Session: Bridging the AI Knowledge Gap: Aligning Ethics, Innovation and Impact

As GenAI rapidly reshapes marketing organizations, leaders face a critical challenge: turning curiosity into capability while building trust and ensuring responsible use. This interactive table talk with Mac Carlton, Senior Associate Product Manager at SAS, and Sri Raghavan, Principal for Data & AI Strategy at AWS, dives into how organizations can navigate the complexity of AI adoption by creating a shared language around experimentation, ethics and innovation.

2:00 p.m. - 2:30 p.m. EST

The Future of Customer Engagement With SAS Customer Intelligence 360

SAS Customer Intelligence 360 is defining the next era of MarTech. In this session, hear about the product vision and roadmap for Shaping the Future of Marketing including:

AI in marketing - embracing seamless deployment and human-centered experiences
Interactive Journey building
Re-inventing decisioning - reliable, in real-time, at scale
Empowering marketers to self-service data science needs

2:45 p.m. - 3:45 p.m. EST

SAS Championship Mulligan Showdown

Wrap up the MarTech Executive Summit with some fun! Join us for the SAS Championship Mulligan Showdown, a dynamic game show blending your knowledge with trivia, strategic thinking, and raw talent! Compete for three incredible prizes in this unforgettable pre-tournament clash!

3:45 p.m. - 4:00 p.m. EST

Closing Remarks

Travel, Hotels and Logistics

Martech Summit 2025 will be held at SAS World Headquarters in Cary, NC. The following information provides details on location, directions and fees/gift rules.

Location and Directions

SAS World Headquarters
820 SAS Campus Drive, Building C
Cary, NC 27513-2414

SAS is conveniently located off Interstate 40, Exit 287, at Harrison Avenue. Raleigh-Durham International Airport (RDU) is the closest airport, about 10 minutes away.

There will be reserved event parking spaces in the Building C parking lot. All visitors are asked to stop at the security gate to check in. See a high-level map of SAS campus.

Hotel and Shuttle Service

Hotel arrangements are the responsibility of individual conference attendees. Please book your flights into and out of Raleigh-Durham International Airport.

Please contact the following preferred hotels for the availability of a SAS rate. The SAS rate and hotel rooms are subject to availability. Some preferred hotels may offer shuttle service to/from the SAS campus. Check with the hotel for details.

Registration and Fees

Registration is free, compliments of SAS, and includes conference materials, admission to all sessions and meals. It does not include hotel expenses or travel arrangements to Cary, North Carolina.

Notice Concerning Events Provided by SAS
This event may be subject to gift rules applicable to your organization. We respect these rules and encourage you to clear your attendance at this event with your organization. If you or your organization prefer, you may pay fair market value (FMV) for the event and receive a receipt for the items at sas.com/paysas. Please reach out if you require an FMV assessment.

Recommended Attire
The suggested attire for all forum events is business casual.

Register now

Secure Your Spot

Don’t miss this opportunity to engage in high-level discussions, gain practical insights and expand your executive network.

Secure Your Spot

Don’t miss this opportunity to engage in high-level discussions, gain practical insights and expand your executive network.

Register now

Notice Concerning Training, Education, Food, Refreshments or Other Gifts Provided by SAS
At this event SAS will provide you items that may be subject to gift rules applicable for your organization. We respect these rules and encourage you to clear your receipt of these items with your organization. If you prefer, you may pay fair market value and receive a receipt for the items at sas.com/paysas.