Venue overtaken by nature


To Discover. To Explore. To innovate.

New perspectives in analytics and artificial intelligence.



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Thank you for being curious!

It was our great pleasure to welcome you on June 13 in the iconic surroundings of the ASIAT-site in Vilvoorde. We hope you were inspired to challenge your point of view and to apply curiosity in your job and in your life. We also hope you found the practical advice that you were looking for and got the chance to meet and talk to lots of other curious minds. 

Relive Curiosity Forum

  • Check out the after movie to relive the atmosphere at Curiosity Forum.
  • Have a look at the presentations you missed or revisit the ones you liked
  • Ask your questions to one of our experts: send us your question and we’ll find the right expert to help you. 


Out of several successful projects, we selected three winners to receive an award at the SAS Curiosity Forum. They each have transformed important processes in their organisation thanks to new insights derived from analysis of data and artificial intelligence. This year Galapagos, Prayon and Federal Public Service Finance win an “Analytics in Action” award. LACO is the SAS Belux Partner of the year. Read more here. 

More content

On, you’ll find interviews with content partners and speakers about topics presented at the Curiosity Forum. Check it out regularly as more articles will be added over time.


*Schedule is updated regularly


We’re pleased and proud to present a range of the most forward-thinking minds and leaders across a spectrum of disciplines. From renowned business philosophers to the most influential cross-industry leaders and data science experts.

Discover more details on our first list of selected speakers. The final program will be announced in the weeks to come.

Anders Indset, business philosopher keynote speaker, closing plenary

Anders Indset
Business Philosopher
Keynote Speaker, closing plenary

Jeroen Van Godtsenhoven

Jeroen Van Godtsenhoven
managing director SAS Benelux

Dave MacDonald

David Macdonald
Executive Vice President & Chief Sales Officer SAS

Enrica Vaccarino

Enrica Vaccarino
Advanced Reliability Senior Team Manager at CNH Industrial

Marc Noppen

Marc Noppen
MD, PhD, CEO UZ Brussel

Mieke De Ketelaere

Mieke De Ketelaere
Program Director Artificial Intelligence, IMEC

Daniel Dzierzgowski

Daniel Dzierzgowski
Senior Analyst, Luminus

Kim Smets

Kim Smets
Director Market & Consumer Insights, Telenet

Beatrice de Mahieu

Beatrice de Mahieu
chief innovation officer at Co.Station Belgium

Stephan Legein

Stephan Legein
Adjunkt v/d Administrateur-generaal - FOD Financien


Each viewpoint will challenge your point of view. You will be inspired by real-life business cases, explore new perspectives in interactive discussions and workshops, you will learn how disruptors in your industry applied their different points of view. And much more.


This viewpoint will touch on how data and analytics can help to put the consumer at the center of business. And how to keep up with ever-increasing customer expectations.


This viewpoint will focus on new analytical techniques, AI & machine learning and creating an analytics factory. Expect the well-known Talk-Of-The-Geeks, SAS User Group cases and deep-dive content for all data scientists, analysts, statisticians, database administrators, etc.


This viewpoint will explain how the financial services industry will need to re-invent itself, what future organizations will look like and how new ecosystems will need to be created. In disruptive culture and in future proof structures.


This viewpoint will highlight how the public sector and government services engage with more demanding and digitizing citizens. How to tackle the many challenges faced and how data & technology helps organizations today, to better serve citizens tomorrow.


This viewpoint will explore how data brings value in an industrial context. It will highlight the process of making the business case for smart manufacturing: check industry 4.0 readiness, find areas of improvement, identify value drivers and align teams and stakeholders. Gain in-depth knowledge from case studies and best practices.

Asiat site

cooling towers

The Curiosity Forum will be held in a thought provoking, iconic setting. The Asiat site in Vilvoorde, a former military site close to the Zenne.


Curiosity forum is easy to reach by both public transport or by car.

by train:
Vilvoorde railway station is a short drive away. Our free shuttle service will bring you to the forum and back all day long.

By car:
Ample parking facilities are foreseenfor the ones coming by car. Free shuttles will bring you to the venue and back.
Houtkaai 1,
1800 Vilvoorde

Asiat site buildings in spring nature
Builing in background of nature
light through warehouse door

Challenge your point of view

We live in a time when people have more reason than ever to be excited about the explosion of data and analytics. A world of data will be available to us. And a world of possibilities to do good with it. At SAS we strongly believe curiosity is at the heart of human progress. Even more. Curiosity is our code.

So here’s to you. Manager, teamleader, analyst, data-scientist, strategist, marketing lead, CEO, CIO, CTO or C-anyone. Look to the future, with the same spirit of curiosity that has always led us to innovation. Reimagine the possible. Challenge your point of view. 

Read our note on challenging your point of view.

Register Today

Online registrations are now closed.

To register and get you badge, please present yourself at the Welcome kiosk onsite.

Parking details:

by car: Ample parking facilities are foreseen for the ones coming by car. Free shuttles will bring you to the venue and back. Parking address: Houtkaai 1, 1800 Vilvoorde

by train: Vilvoorde station - Free shuttles will bring you to the venue and back. (follow the signs at the entrance)

by taxi: Asiat Site, Mechelsesteenweg 255, 1800 Vilvoorde (drop-off point only, no parking)


All personal information will be handled in accordance with the SAS Privacy Statement.

  Yes, I would like to receive occasional emails from SAS Institute Inc. and its affiliates about SAS products and services. I understand that I can withdraw my consent at any time by clicking the opt-out link in the emails.

Attendance is free of charge.*

*For employees from consultancy companies, not part of the Curiosity Forum sponsorship program, the entrance fee is 250 Euro (ex. VAT) for companies who have a SAS partnership agreement. For employees from companies not partnering with SAS the entrance fee is 600 Euro (ex. VAT)
There is a strict maximum of 3 attendees for both types of consultancy companies.

Gold Partners

Silver Partners

Content Partners

Supporting Partners
The Grain

In collaboration with:

The Safe Group

Contact Us


SAS Institute nv/sa
Kasteel de Robiano
Hertenbergstraat 6
B-3080 Tervuren

Tel. +32 2 766 07 00
Fax +32 2 766 07 77

Presented by

SAS Belgium 30 Years

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