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To Discover. To Explore. To innovate.

New perspectives in analytics and artificial intelligence.



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Curiosity Forum presents the latest analytics and AI updates 

A world of data is available to us. And a world of possibilities to do good with it. Innovation is sparked by data, by curiosity, and often comes from exploring new perspectives.

Curiosity Forum is the place to be to challenge your point of view. We invite you to join us on 13th June for a day full of inspiration and networking opportunities with peers, thought leaders, academics, and analytics & AI experts.

You’ll return home with a new and improved perspective on not only your field of interest but a whole spectrum of disciplines. Don’t hesitate and check the full schedule now! 


We’re pleased and proud to present a range of the most forward-thinking minds and leaders across a spectrum of disciplines. From renowned business philosophers to the most influential cross-industry leaders and data science experts.

Discover more details on our first list of selected speakers. The final program will be announced in the weeks to come.

Anders Indset, business philosopher keynote speaker, closing plenary

Anders Indset
Business Philosopher
Keynote Speaker, closing plenary

Jeroen Van Godtsenhoven

Jeroen Van Godtsenhoven
managing director SAS Benelux

Hans Bonte

Hans Bonte
mayor of Vilvoorde

Rik Vera

Rik Vera
founding partner Nexxworks
keynote speaker & Host consumer viewpoint

Grégory Ong

Grégory Ong
Practice Leader, LACO
Data & Technology viewpoint

Olivier Van Horenbeeck

Olivier Van Horenbeeck
managing partner at Growth Inc.
public viewpoint

Beatrice de Mahieu

Beatrice de Mahieu
chief innovation officer at Co.Station Belgium
Financial services viewpoint

Suyin Aerts

Suyin Aerts
Entrepreneur & presenter Kanaal-Z/Canal-Z
host of the day

Hannelore Bové

Hannelore Bové
Researcher at University of Hasselt
keynote speaker

Damya Laoui

Damya Laoui
Researcher at VUB-VIB
keynote speaker


Each viewpoint will challenge your point of view. You will be inspired by real-life business cases, explore new perspectives in interactive discussions and workshops, you will learn how disruptors in your industry applied their different points of view. And much more.


This viewpoint will touch on how data and analytics can help to put the consumer at the center of business. And how to keep up with ever-increasing customer expectations.


This viewpoint will focus on new analytical techniques, AI & machine learning and creating an analytics factory. Expect the well-known Talk-Of-The-Geeks, SAS User Group cases and deep-dive content for all data scientists, analysts, statisticians, database administrators, etc.


This viewpoint will explain how the financial services industry will need to re-invent itself, what future organizations will look like and how new ecosystems will need to be created. In disruptive culture and in future proof structures.


This viewpoint will highlight how the public sector and government services engage with more demanding and digitizing citizens. How to tackle the many challenges faced and how data & technology helps organizations today, to better serve citizens tomorrow.


This viewpoint will explore how data brings value in an industrial context. It will highlight the process of making the business case for smart manufacturing: check industry 4.0 readiness, find areas of improvement, identify value drivers and align teams and stakeholders. Gain in-depth knowledge from case studies and best practices.

Asiat site

cooling towers

The Curiosity Forum will be held in a thought provoking, iconic setting. The Asiat site in Vilvoorde, a former military site close to the Zenne.


Curiosity forum is easy to reach by both public transport or by car.

by train:
Vilvoorde railway station is a short drive away. Our free shuttle service will bring you to the forum and back all day long.

By car:
Ample parking facilities are foreseenfor the ones coming by car. Free shuttles will bring you to the venue and back.
Houtkaai 1,
1800 Vilvoorde

Asiat site buildings in spring nature
Builing in background of nature
light through warehouse door

Challenge your point of view

We live in a time when people have more reason than ever to be excited about the explosion of data and analytics. A world of data will be available to us. And a world of possibilities to do good with it. At SAS we strongly believe curiosity is at the heart of human progress. Even more. Curiosity is our code.

So here’s to you. Manager, teamleader, analyst, data-scientist, strategist, marketing lead, CEO, CIO, CTO or C-anyone. Look to the future, with the same spirit of curiosity that has always led us to innovation. Reimagine the possible. Challenge your point of view. 

Read our note on challenging your point of view.

Register Today

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Attendance is free of charge.*

*For employees from consultancy companies, not part of the Curiosity Forum sponsorship program, the entrance fee is 250 Euro (ex. VAT) for companies who have a SAS partnership agreement. For employees from companies not partnering with SAS the entrance fee is 600 Euro (ex. VAT)
There is a strict maximum of 3 attendees for both types of consultancy companies.

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Contact Us


SAS Institute nv/sa
Kasteel de Robiano
Hertenbergstraat 6
B-3080 Tervuren

Tel. +32 2 766 07 00
Fax +32 2 766 07 77

Presented by

SAS Belgium 30 Years

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