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Brewing Curiosity: Industry Unfiltered

Some of the most important conversations in financial services aren't happening on main stages. They're happening over coffee – honest, unscripted and grounded in reality.

Brewing Curiosity is a SAS video series exploring the state of data and AI across regulated industries.

Each episode combines IDC research with real-world experience to examine where organizations stand today. What's working, what's holding progress back and what it takes to scale AI responsibly, with trust at the core.

Choose your industry to explore episodes, companion blogs and supporting resources.

Banking Unfiltered

Moving from AI pilots to enterprise-scale impact remains one of the biggest challenges facing banks. This series explores why and what it takes to move forward.

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Insurance Unfiltered

AI is moving fast. But in insurance, speed without the right foundations can introduce more risk than it removes. This series explores what responsible AI adoption looks like in practice.

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Meet your hosts

Diana Rothfuss

Global Product Marketing Director, Financial Services

Bio

Diana Rothfuss brings curiosity to the forefront of every conversation—whether she’s unpacking the future of banking, exploring AI-driven decisioning, or challenging industry norms one question at a time. As a Global Director of Financial Services Solutions at SAS, she works at the intersection of data, AI, and financial services, helping banks and insurers move from insight to action (and actually make better decisions because of it).

Through Brewing Curiosity, Diana leans into what she believes is often missing in our industry: real, unfiltered conversations. She’s not here for buzzwords—she’s here to ask the questions others won’t, connect ideas across disciplines, and make complex topics feel human, relatable, and even a little fun.

Outside of SAS, Diana serves on the board of the Identity Theft Resource Center, supporting victims and advancing education around identity theft—because trust isn’t just a business priority, it’s a personal one.

Before the titles and talk tracks, she’s a mom of three, constantly balancing boardrooms with real life, and bringing that perspective into every discussion she leads. When she’s not talking AI or decisioning, you’ll likely find her chasing curiosity in everyday moments (and probably reheating her coffee for the third time).

Come for the insights. Stay for the conversations you didn’t expect.

Franklin Manchester

Global Insurance Strategic Advisor

Bio

Speaker, Writer, "Nerd?!" As a hopelessly enthusiastic insurance professional, Franklin amplifies Global Insurance Strategy at the "OG" data and AI company, SAS Institute, Inc. He unapologetically provokes and inspires the global insurance community to dream big and imagine a future where every company is an AI company.

Prior to joining SAS in July 2022, Franklin held a variety of individual contributor and people leader roles in the industry. He began his career as an Associate Agent for Allstate in Boone, NC. In 2005, he started his underwriting journey at Nationwide Mutual Insurance Company. For 17 years at Nationwide, he managed personal lines and commercial lines underwriters, portfolio analysts, sales support teams and sales managers. Additionally, he supported staff operations providing thought leadership, strategy and content for sales executive offices.

Franklin is a Chartered Property Casualty Underwriting (CPCU) with bachelors’ degrees in Finance & Banking, Risk & Insurance and French from Appalachian State University. He serves as Board Chair for the Women’s Center of Wake County. In his spare time, he tries to keep up with his wife and 3 sons. Ask him about karaoke.