SAS and Digital Alchemy Working Together: Accelerating SAS® Customer Intelligence 360 Value Realization

Having collaborated closely with Digital Alchemy, I can confidently affirm their exceptional expertise in marketing automation consulting and operational services. Throughout our collaboration, they consistently demonstrated a high level of professionalism, reliability, and an unwavering commitment to delivering top-quality results.

Digital Alchemy’s tailored services played a crucial role in the success of our projects, showcasing their dedication and proficiency in their field. Their proven track record of excellence and steadfast dedication to client satisfaction make them an invaluable partner for any organisation.

Rob Nolan, Director of Data at A-Leagues

SAS and Digital Alchemy working together

Digital Alchemy is a SAS Gold Customer Intelligence Partner specializing in SAS® Customer Intelligence 360 delivery, with a sharp focus on outcome-based value realization.

Together, SAS and Digital Alchemy help organizations design, implement and operationalize omnichannel engagement, from SAS® Customer Intelligence 360 setup and data activation to journey orchestration, offer and decision strategy, campaign execution, testing and continuous optimization. Our Automation by Design framework accelerates time-to-value, improves marketing efficiency and enables teams to consistently prove and scale measurable impact.

Services offered

SAS® CUSTOMER INTELLIGENCE 360 IMPLEMENTATION AND MODERNIZATION

SAS® Customer Intelligence 360 implementation and modernization

SAS Customer Intelligence 360 onboarding, architecture, environment setup, configuration and go-live support
Journey orchestration design (cross-channel triggers, audiences, offers, decisioning)
Data integration guidance and activation (identity, events, behavioral and offline signals)
Migration and upgrade support and performance tuning

AI, ANALYTICS AND DECISIONING

AI, analytics and decisioning

Next-best-action and offer strategy and decision logic design
Real-time and event-driven marketing patterns (banking and transactional examples)
AI-enabled content workflows where appropriate

MARKETING OPERATIONS AND MANAGED SERVICES

Marketing operations and managed services

Campaign build and quality assurance (QA), testing and release management
Always-on optimization and experimentation (holdouts, measurement design, lift)
Governance, workflow design and operating model enablement

STRATEGY

Strategy

Martech value realization planning and roadmap development
Automation by Design assessment and prioritization of quick wins

Press releases

Analytics software provider SAS and Sydney-based marketing technology company Digital Alchemy
have entered a formal arrangement to jointly market SAS® Customer Intelligence 360 to marketers.

Learn more

Mike Blanchard, VP of customer intelligence at SAS Institute, and Regan Yan, CEO of Digital Alchemy, discuss the impact of generative AI on digital marketing and how it reshapes data collection, emphasizing the importance of first-party data and consumer trust.

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