SAS 360 Match & AWS Elemental Mediatailor

Turn Streams into revenue by empowering media clients with intelligent ad decisioning and seamless delivery

SAS 360 Match and AWS MediaTailor bring ad decisioning and server side ad insertion into perfect alignment. Broadcasters and streaming platforms can retain full control over their ad strategy with SAS 360 Match, while AWS MediaTailor ensures those decisions are delivered seamlessly into the stream with broadcast quality reliability. Together, they provide a transparent, scalable and future ready foundation for streaming monetisation.

SAS 360 Match: First party Ad Server for Broadcasting and Streaming

SAS 360 Match is a 1st party Ad Server built for broadcasters, AVOD and CTV operators who need and want to run their advertising business on their own terms. Unlike black-box platforms, it delivers full transparency and independence, enabling media owners to define and execute monetisation strategies without vendor restrictions.

Build with modern APIs, SAS 360 Match integrates seamlessly with existing data, workflows and partner ecoystems. This flexibility allows each streaming business to design and ad tech stack that reflects its own model, whilst having to ability to adapt quickly as markets and viewer habits change.

First-Party Ad Control

Retain ownership of data, targeting, and yield management. Keep your monetisation strategies independent from 3rd party platforms.

Seamless SSAI

Deliver smooth, personalised ad breaks with AWS Mediatailor. No buffering, no interruptions, just premium streaming experience to keep viewers engaged.

Flexible Monetization Models

From pre-, mid-, and post-rolls to dynamic pods, sponsorships, and partner offers, SAS 360 Match supports revenue models that adapt to your business goals.

Transparent Performance Insights

Detailed reporting and log-level data at every stage of delivery, providing clarity not available in opaque ad servers.

Scalable, resilient architecture

Built on AWS to handle traffic spikes and ensure global reliability for premium viewing experiences.

Open API Integration

Direct connections to data sources, SSPs, and workflows to extend and adapt as needed.

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SAS 360 Match Reel

Build your own advertising ecosystem

With a completely independent first-party ad server

AWS MediaTailor: Server-Side Ad Insertion for Streaming

AWS MediaTailor is a server-side ad insertion (SSAI) service that enables broadcasters and streaming platforms to deliver personalised ads at scale while maintaining a high-quality viewing experience. It combines targeted advertising with seamless playback, helping media companies maximise revenue without disrupting audiences.

AWS MediaTailor enables streaming services to balance audience with monetisation goals, making targeted advertising both effective and unobtrusive

Server-Side Ad Insertion (SSAI)

MediaTailor stitches ads directly into the stream for broadcast-quality delivery. No client buffering, just seamless ad experiences that keep viewers engaged.

Dynamic Ad Decisioning

Insert pre-, mid-, and post-rolls or full pods based on viewer context, device, and business rules—delivering relevance at scale.

Consistent Viewer Experience

Maintain one uninterrupted video stream across devices and platforms, ensuring ads look and feel like part of the content.

Granular Measurement

Get accurate impression tracking, ad quartile events, and downstream reporting—aligned with industry standards for verification.

Scalable Reliability

Backed by AWS global infrastructure to handle peak traffic spikes and large live events with confidence.

Open Standards Support

Built around HLS and DASH, MediaTailor ensures interoperability with ad servers, CDNs, and measurement providers.

Powerful Together: Ad Serving Meets Seamless SSAI

SAS 360 Match and AWS MediaTailor form a perfect pair for modern streaming monetization

SAS 360 Match gives customers full control over ad decisioning, targeting, and data strategy. AWS MediaTailor takes those decisions and applies them through a robust SSAI engine, stitching ads into streams with broadcast-quality precision.

Together, they deliver a scalable and transparent solution where ad serving and server-side ad insertion work seamlessly, maximizing revenue, protecting the viewing experience, and enabling future-ready innovation without compromise.

The combination of SAS 360 Match and AWS MediaTailor means media companies can innovate without compromise. They gain independence and transparency in ad serving, premium viewer experience through SSAI, and the flexibility to adapt to shifting markets and audience habits — all within a single, integrated workflow.

Feature-Rich. Data-Driven. Future-Ready.

SAS 360 Match goes beyond basic ad serving with capabilities built to empower broadcasters at the operational level. From ownership of log-level datasets to real-time consent handling and privacy-aware identity resolution, every feature is designed to give you clarity, compliance, and control. This is where transparency meets flexibility—helping you shape a monetization strategy that grows with your business.

Data Ownership

Your data stays yours—collected, stored, and activated under your rules, with no third-party lock-ins.

Log-Level Data Exports

Access granular, event-level datasets for impressions, clicks, and outcomes—ready for your warehouse and BI.

Built-In Identity Stitching

Resolve users across sessions, devices, and channels with a persistent first-party ID—no external dependency.

Consent in Real Time

Honor user choices instantly with API-driven consent updates and batch syncing across your ecosystem.

Privacy Modes & Governance

Configure regional policies, access controls, and data retention—privacy by design without slowing teams.

Custom Schemas & Attributes

Model the fields you need, add campaign and user attributes, and export exactly the slices your analysts want.

Your Top Level Domain, Your Rules

Assign the ad server to your own domain via CNAME, making it a true first-party property. This ensures ads are requested and delivered under your domain's identity trust, compliance, and data ownership.

Forecasts You Can Trust

Predict delivery and revenue with inventory-aware forecasting that reflects your first-party truth.

Revenue, Reporting & Billing

Unify reporting and automate invoicing with transparent metrics aligned to your contracts and SLAs.

CLIENTS

SAS 360 Match - Scale in Numbers

Behind every stream stands an infrastructure built for speed, reliability, and reach. With billions of monthly impressions and API calls, industry-leading response times, SAS 360 Match ensures ad delivery at global scale.

28
Billion Impressions Served Monthly

75
MS Average Ad Response Time

28
% Billion Delivered Video Ads (Last 12 months)

30
Billion Monthly API calls

99.99
% Availability

51
Billion Monthly OpenRTB Bid Requests

MEET OUR TEAM

Our team combines deep expertise with a passion for innovation, working side by side to build solutions that empower broadcasters and streaming platforms.