Discover the possibilities of an AI-driven customer experience
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The art of differentiating on customer
experience
Immerse yourself in the opportunities to win in the new era of customer experience by redefining your customer interactions with AI. Read the latest perspectives on why this topic is mission critical, familiarise yourself with the relevant subsets of AI, and learn how they can and are being deployed, today, to radically enhance customer experience. We’ve included real-world case studies for ideas and inspiration.
Business case builder
Creating AI-driven customer experiences
Without doubt, AI is driving the cutting edge of customer experience innovation ever forward. You know what it could mean for your business, but what are the arguments successful marketers make in order to secure the investment budget they need? This guide takes you through the six steps you’ll need, complete with facts and figures to support your argument.
101 Guides
Machine Learning
As customers demand greater personalisation, real-time decisions, and to be their own ‘segment of one’, marketers are turning to machine learning for help. Our guide demystifies this complex form of AI and shows you where in the customer journey it’s delivering unparalleled advantage.
Computer Vision
So much of the customer experience is visual – from online product displays to store merchandising to packaging. So it’s little wonder that computer vision is fast becoming one of the most disruptive forces in customer experience innovation, as this guide will show you.
Natural Language Processing
Every customer wants to be understood and to have their voice heard. The challenge for marketers is hearing every need and want when they have thousands, if not millions, of customers. Natural Language Processing (NLP) is swiftly becoming part of the solution, as we discuss in this whistlestop tour that also highlights the latest applications of NLP in customer experience.